Manufacturing Today - Winter 2011 - (Page 140)

New England Ropes / 2009 sales: $40 million / HQ: Fall River, Ma. / Employees: 150 / Specialty: Ropes / Chris Lavin, general manager: “We view our products as a tool more than anything.” All Tied Up with a broad customer base, new england ropes concentrates on product quality. by chris petersen new england ropes doesn’t create one-size-fits-all ropes – it views its products like a tool. It takes a lot to tie seven major customer bases together, but New England Ropes has the rope capable of doing it. Since 1967, the Massachusetts-based company has been manufacturing high-performance ropes that serve almost every purpose, from helping movie stuntmen pull off amazing feats to providing a lifeline for the U.S. armed forces. Founders Dave Aigler and Herb Repass met while working at Plymouth Cordage Co. in the 1960s. At 140 WINTER 2011 the time, Plymouth was the largest rope-making company in the world, but after it was acquired by a competitor in 1965, the two men decided to take their knowledge of the industry and apply it to their own company. General Manager Chris Lavin says the company serves seven market segments, each with its own distinct needs. New England Ropes’ largest customer base is in the high-end pleasure marine market, where it is the No. 1 supplier of high-performance ropes for racing, rigging and docking. In the recreation sector, New England Ropes supplies dynamic climbing lines used by rock climbers. The other side of that coin is its product line for the safety and rescue market. For arborists, it creates specialty rope used for climbing trees. It serves the utility market with high-performance syntheticfiber ropes for winches and pulling lines. Its equestrian and ranching products are often used in rodeos, and its entertainment products include

Table of Contents for the Digital Edition of Manufacturing Today - Winter 2011

Manufacturing Today - Winter 2011
Global Strategies
Business Value
Freudenberg Household Products
O.K. Foods Inc.
DJO Inc.
CMC Biologics
Packaging Progressions Inc.
Denison Industries
Burr Oak Tool Inc.
Cambridge International
Certified Transmission
Elopak Inc.
Patriot Forge Co.
Aseptic Solutions USA
Comex Group/Frazee Paint
Fabrica Fine Carpet and Rugs
Munroe Inc.
Peerless Mfg. Co.
Canplas Industries
Mettler-Toledo Hi-Speed
R.F. Hunter Co.
Ace Electronics
Advanced Fiber Technologies
Behringer Saws Inc.
Berger Paints – Trinidad Ltd.
DBS Manufacturing Inc.
DDH Enterprise
Deltak LLC
EVS Metal
Fisher Tank Co.
Hanford Pharmaceuticals
Hess Industries Inc.
Holjeron Inc.
Mid-Continent Engineering
New England Ropes
Ranor Inc.
SET Enterprises Inc.
Swaim Inc.
Total Electronics LLC
Weinbrenner Shoe Co.
Manufacturing Tomorrow

Manufacturing Today - Winter 2011