Manufacturing Today - Winter 2011 - (Page 34)

Freudenberg Household Products / HQ: Aurora, Ill. / Employees: 340 / Specialty: Household cleaning products / Tim Molek, general manager and CEO: “From retail outlets to the end-consumer, we spend more than our competitors to understand who our customers are.” Right at Home freudenberg goes to great lengths to please its consumers and communities. by kelly mc cabe fhp says it spends more than its competitors to understand its customers and their needs. When customers have a mess to clean up, they can rely on high-quality products from longtime industry leader Freudenberg Household Products (FHP), whose parent company – the Freudenberg Group – is more than 160 years old. Today, the company is the industry leader for floor care cleaning tools The $6 billion Freudenberg Group does business in 55 countries, and the group’s work force totals more than 32,000 employees worldwide. FHP entered the U.S. market in 1998 and since then has become a force to be 34 WINTER 2011 reckoned with in the cleaning industry. Being an industry leader means that many of FHP’s clients are major U.S. retail leaders in all classes of trade, such as grocery stores, mass merchandise stores, drug stores and club stores. The products are marketed under the O-Cedar, Vileda and Wettex brand names globally, but exclusively under the O-Cedar brand in the United States. Tim Molek, general manager and CEO, says the company’s longevity has only helped it enjoy more suc- cess. “One of our biggest assets is our heritage,” he says. “We’re very conservative and financially stable and approach all business decisions with a long-term view.” The company also makes it a high priority to understand exactly who its customers are so they make successful products. “We spend more than any of our competitors to understand who our customers and consumers are so we launch products that exactly meet their needs,” Molek says. “It helps us continue to develop a very strong

Table of Contents for the Digital Edition of Manufacturing Today - Winter 2011

Manufacturing Today - Winter 2011
Global Strategies
Business Value
Freudenberg Household Products
O.K. Foods Inc.
DJO Inc.
CMC Biologics
Packaging Progressions Inc.
Denison Industries
Burr Oak Tool Inc.
Cambridge International
Certified Transmission
Elopak Inc.
Patriot Forge Co.
Aseptic Solutions USA
Comex Group/Frazee Paint
Fabrica Fine Carpet and Rugs
Munroe Inc.
Peerless Mfg. Co.
Canplas Industries
Mettler-Toledo Hi-Speed
R.F. Hunter Co.
Ace Electronics
Advanced Fiber Technologies
Behringer Saws Inc.
Berger Paints – Trinidad Ltd.
DBS Manufacturing Inc.
DDH Enterprise
Deltak LLC
EVS Metal
Fisher Tank Co.
Hanford Pharmaceuticals
Hess Industries Inc.
Holjeron Inc.
Mid-Continent Engineering
New England Ropes
Ranor Inc.
SET Enterprises Inc.
Swaim Inc.
Total Electronics LLC
Weinbrenner Shoe Co.
Manufacturing Tomorrow

Manufacturing Today - Winter 2011