Manufacturing Today - Winter 2011 - (Page 62)
www.denisonindustries.com / HQ: Denison, Texas / Employees: 150 / Specialty: Aluminum castings Chris Norch, president: “The end result of [concurrent engineering] is cost and production lead time reductions.”
er,” Vice President of Sales and Marketing Shawn Ingram says. “We attribute that to automating where we can, staying on the forefront of technology and keeping our people well-trained and diversified in different operations so they can handle and manage a diversified customer base.” “We saw the writing on the wall,” Norch adds. “When everybody else’s businesses were on the way up, we established a one-, three- and fiveyear business plan and heavily invested in 2005, 2006 and 2007. We were already on the downward trend for chaos when the recession hit. So as the industry was falling and others were reaching a point when they had to reinvest but didn’t have the income to do so – whereas, we did – we became the go-to company known for being progressive and for having the resources necessary to take care of our clients’ needs.”
Denison Industries is situated on the old Perrin Air Force base in Denison, Texas. The company occupies four facilities on the base – two foundries that together occupy more than 120,000 square feet of space, another 100,000-square-foot facility for additional machining operations and its administrative headquarters. The original foundry has been around since the early 1970s. Established by its third ownership in 1991, Denison is a privately held company serving the aerospace, auto, defense, commercial, residential, transportation and entertainment industries domestically and internationally. “We are a niche foundry in that the castings we produce are of a complex geometry; they’re not the run-of-themill castings that anyone can produce,” Ingram says. “All users of aluminum castings have, at some point in their process, a casting that would require a foundry such as ours. Some castings are easily produced, but with
denison industries invests in technology to solidify its niche in producing castings of complex geometry.
as a niche producer of aluminum castings, denison seeks new markets to stay ahead. by kathryn jones
Metal casting is a time-honored art that will continue to develop and evolve through advancing technologies and progressive engineering. As a full-service supplier with a reputation for innovation, Denison Industries is molding a brighter future not only for itself, but for the industry as a whole. “We are a very proactive, forward-thinking company,” President Chris Norch says. “We are always investing in new equipment, increased manufacturing space 62
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and, more importantly, human capital for our lines of succession and for future growth.” When the economy is soaring, it’s easy for companies to ride the waves of success without giving much thought to future obstacles. However, since Denison Industries is committed to continuous improvement and has concentrated on diversification in the past few years, “We went through this last recession with pretty much zero pains whatsoev-
Table of Contents for the Digital Edition of Manufacturing Today - Winter 2011
Manufacturing Today - Winter 2011
Freudenberg Household Products
O.K. Foods Inc.
Packaging Progressions Inc.
Burr Oak Tool Inc.
Patriot Forge Co.
Aseptic Solutions USA
Comex Group/Frazee Paint
Fabrica Fine Carpet and Rugs
Peerless Mfg. Co.
R.F. Hunter Co.
Advanced Fiber Technologies
Behringer Saws Inc.
Berger Paints – Trinidad Ltd.
DBS Manufacturing Inc.
Fisher Tank Co.
Hess Industries Inc.
New England Ropes
SET Enterprises Inc.
Total Electronics LLC
Weinbrenner Shoe Co.
Manufacturing Today - Winter 2011