The ATA Chronicle - July/August 2020 - 8

JULY TO DECEMBER 2019 + BUDGET continued
Certification, which experienced a
substantial decline (-32.5%), from
$241,180 to $162,811, as fewer people
took the exam than at the end of
2018. The Palm Springs Conference
remained our largest program expense,
at $738,535, which is roughly the same
as our event in New Orleans through
that date. However, this expense will
continue to grow as overhead gets
allocated to it.
The main increase in expenditures
through December 31, 2019, came
from Supporting Services, at $432,917
(+7.0%), owing primarily to a $25,752
increase in General & Administrative
expenses mostly related to our new
AMS software.

MAJOR PROGRAM RESULTS
Our programs' financial results from
July 1 to December 31, 2019, are
presented in Figure 3 on page 9. The
takeaway from the chart is the yellow
section of each individual bar. The size
and location of the yellow sections
demonstrates how big or small the gain
or loss is for each program.

ANNUAL CONFERENCE
Before we discuss finances as they
pertain to ATA61 in Boston, we should
look at where we are with respect to
last year's event in Palm Springs (PS).
Attendance in PS was slightly better
than in New Orleans (NO). We brought
in $850,364 in revenue, which is about
$25,000 more than in NO ($825,151).
Our hope, of course, was that Boston
would be even better this year, so closer
to conference revenue from Washington,
DC ($1,035,842). But the reality is that
even in the best-case scenario, this year's
event will be another small affair. That's
not good news for our bottom line.
In my last report, I noted that the PS
conference covered its direct costs, which
were around $650,000, but that once we
factored in our Headquarters/overhead
through the end of the fiscal year, it
might break even or result in a loss. It
now looks clear that it will result in a
loss of about $90,000 to $100,000 after
all overhead has been allocated.
There is no clear path forward for a
traditional ATA61 Conference in Boston.
Initially, we were unable to cancel the

event outright because ATA was going to
incur considerable costs, starting with
contractual penalties from the venue,
plus the significant portion of our staff/
overhead whose cost is covered by net
revenue from the conference. However,
thanks to efforts at ATA Headquarters,
we've been able to negotiate an
alternative, where we reschedule
Boston for 2025, in exchange for
release from the contract now in place,
without any penalties. At the time of
this writing, the Board was strongly
considering this option.
From a strictly financial standpoint,
our least painful option seems to
be a fully virtual event. Canceling
ATA61 altogether would be financially
damaging to the Association, given
that the conference is our second
most important source of revenue. As
such, taking the unprecedented step
of hosting a conference online will at
least enable ATA to offer continuing
education to people who may not have
been able to afford to spend four days in
Boston this year, or who had intended
on keeping their distance for the time

Figure 2: Breakdown of Total Expenses (July 1-December 31, 2019)

PR/Officers/Governance, 70,358, 4%
Certification, 162,812, 9%

Membership

Gen & Admin,
170,519, 10%

Chronicle,
116,134, 7%

Salaries,
192,038, 11%

Publications,
42,648, 2%

Certification
Chronicle
Conference
PD-Seminars
P D-Webinar/Podcast

PD-Seminars,
10,502, 1%
PD-Webinar/
Podcast, 24,538, 1%

Membership,
180,210, 10%

Conference,
738,353, 42%

Publications
Divisions
Salaries
Gen & Admin

Divisions, 53,379, 3%

8

The ATA Chronicle | July/August 2020

P R/Officers/Governance

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The ATA Chronicle - July/August 2020

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