The ATA Chronicle - November/December 2020 - 34

NEW CERTIFIED MEMBERS

OUR EXTREMELY DIVERSE (TRANSLATION) WORLD continued

Congratulations!
The following members have successfully
passed ATA's certification exam:
English into Arabic
Ibrahim Alkhaldi
Wayne, NJ
Elias Shakkour
Chicago, IL
English into Spanish
Carmen K. Espejo
Plymouth, MI
Chantal Portillo
Salem, OR
French into English
Jeremy-Antoine Gerin
Old Greenwich, CT

We need to be aware of what's happening with the market, with
technology, and especially with processes driven by artificial

German into English
Carola Berger
Buellton, CA

intelligence, and we need to understand them at least conceptually.

Spanish into English
Romina Marazzato Sparano
Monterey, CA

34

The ATA Chronicle | November/December 2020

in the 3-D continuum model, I both
provide a premium product and am
being paid a premium price.
I'm not telling you this to highlight
my own work or value as a translator.
Instead, I would like to point out one
thing (maybe one-and-a-half things).
We operate in an extremely diverse
(translation) world, and none of us
has seen it in its entirety. I think
this is fantastic and something to
celebrate. This means that anyone
who suggests that our world is going
through inescapable technological
or other changes might very well be
speaking the truth from their particular
perspective, but that perspective
might be completely opposite to
yours or mine. Clearly, we need to
be aware of what's happening with
the market, with technology, and
especially with processes driven by
artificial intelligence, and we need to
understand them at least conceptually.
And then we need to make educated
decisions about how and whether to
integrate them into our processes-
or not.
The other " half " that I would like
to conclude from all of this is that

translation memory management pays
off! It always does. As an individual
translator, you cannot leave it up to
your long-standing clients to maintain
the translation memory by themselves.
They might very well do that, but
you'll be better at it, and you'll
benefit greatly.
NOTES
1.	
You can find the eMpTy Pages blog at
http://kv-emptypages.blogspot.com.
2. 	

Multilingual Summer Series Live: " Let's
Talk about Machine Translation, "
https://bit.ly/Multilingual-Vashee.

3.	

Vashee, Kirti. " The Premium
Translation Market: Hiding In Plain
Sight, " eMpTy Pages (August 20, 2020),
http://bit.ly/Vashee-premium-market.

Jost Zetzsche is chair of
ATA's Translation and
Interpreting Resources
Committee. He is the author
of Translation Matters, a
collection of 81 essays
about translators and translation technology.
Contact: jzetzsche@internationalwriters.com.
www.atanet.org


http://kv-emptypages.blogspot.com https://www.bit.ly/Multilingual-Vashee http://www.bit.ly/Vashee-premium-market http://www.atanet.org

The ATA Chronicle - November/December 2020

Table of Contents for the Digital Edition of The ATA Chronicle - November/December 2020

Contents
The ATA Chronicle - November/December 2020 - Cover1
The ATA Chronicle - November/December 2020 - 2
The ATA Chronicle - November/December 2020 - Contents
The ATA Chronicle - November/December 2020 - 4
The ATA Chronicle - November/December 2020 - 5
The ATA Chronicle - November/December 2020 - 6
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The ATA Chronicle - November/December 2020 - Cover4
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