The ATA Chronicle - May/June 2021 - 3

14

A Sense of Hope:
Interpreters/Translators
Share Their Vaccination
Journey
As the vaccination distribution
program kicks into high gear in
the U.S., we asked interpreters
and translators what getting
vaccinated means to them both
personally and professionally.
We also asked them if the
advocacy efforts of translator
and interpreter organizations
had an impact on their eligibility
for early vaccination.

19

6 Ways to Stop
Self-Sabotaging Your
Online Marketing Efforts
We've all been guilty of selfsabotage at some point during
our entrepreneurial journey. We
often make online marketing much
harder than it really is. The stories
we tell ourselves about why we
can't do something can cause
us to stall our marketing efforts,
whether we realize it at first or
not. The key is to make your
marketing feel like you.

21

Getting Started
with Terminology
Management
Terminology management
makes or breaks the success of
globalization and localization
efforts in terms of both budgets
and sales. Despite its strategic
value, however, many are
unaware that terminology is
key to producing solid, wellperforming products. And once
they are aware, many don't know
where to start. If you find yourself
needing a little help in this area
as well, then read on for some
guidelines for getting started with
terminology management.

Columns

American Translators Association
225 Reinekers Lane, Suite 590
Alexandria, VA 22314 USA
Tel: +1-703-683-6100
Fax: +1-703-683-6122
chronicle@atanet.org * www.atanet.org

4

From the President

6

Editorial Board
Jost Zetzsche (chair), Paula Arturo, Lois
Feuerle, Ben Karl, Barbara Inge Karsch,
Ted Wozniak

From the President-Elect

8

From the Executive Director

29

Publisher/Executive Director
Walter Bacak, CAE * walter@atanet.org
Editor
Jeff Sanfacon * jeff@atanet.org

Business Practices

32

Interpreters Forum

Advertising
advertising@atanet.org
Tel: +1-703-683-6100, ext. 3007
Fax: +1-703-683-6122

34

Design & Production
Blue House DC * www.bluehousedc.com

Resource Review

The ATA Chronicle (ISSN 1078-6457) is
published six times per year by the American
Translators Association, 225 Reinekers Lane,
Suite 590, Alexandria, VA 22314 USA.
Periodicals postage paid at Alexandria,
Virginia, and additional mailing offices.

38

Certification Forum

Looking for Member News
and Humor and Translation?
These columns are found in the
Chronicle-Online edition:
www.ata-chronicle.online!

NEW
SITE!

Postmaster: Send address changes to
The ATA Chronicle, 225 Reinekers Lane,
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professional development of translators and
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Chronicle at jeff@atanet.org.
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The ATA Chronicle - May/June 2021

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Contents
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