The ATA Chronicle - July/August 2021 - 11

y Placing articles in various
media outlets to garner
attention for ATA.
y Organizing school outreach
presentations to engage
the next generation
of translators and
interpreters.
y Scheduling ATA's presence
at various external events
to educate the business
public about ATA and the
services members provide.
y Developing marketing
materials.
y Organizing ATA's annual
activities for International
Translation Day.
The committee also
promotes the use of ATA's
free online Language Services
Directory as the go-to
resource for potential buyers
of language services to find
translators/interpreters for
their projects.
The following will provide
a more in-depth look at how
the PR Committee interacts
with the media, as well as
the efforts of ATA's Writers
Group to publish articles in
various outlets to increase
exposure for the Association
and its members. These
activities are two sides of the
same coin: one represents
ATA responding to media
representatives who reach
out to ATA for assistance or
information, and the other
represents some of ATA's
efforts to reach out to
the media.
ATA and Media Inquiries
It's the PR Committee's
goal for ATA-the largest
professional association for
translators and interpreters
in the world-to serve
as the recognized source
for information about
translating and interpreting.
The Association is frequently
contacted by local, regional,
national, and international
media outlets to comment on
various news that involves
translators, interpreters,
and language-related
issues. Mirroring the diverse
role that translators and
interpreters play in all
aspects of society, inquires
cover a wide range of topics.
Here are some examples
of the types of inquiries ATA
has received from media
outlets in recent years:
y The Kansas City Star
requested information
about the need for
interpreting and
translation in educational
K-12 settings as related to
Title IV language access
and confidentiality issues.
y A White House reporter
for the Associated Press
contacted ATA about
issues related to meetings
between the U.S. and
Russian administrations.
y A reporter from The New
York Times covering a
drug trafficking trial
inquired about interpreter
certification.
y U.S. News & World Report
contacted ATA for
information on translation
and interpreting careers.
y A public radio reporter
in New York City asked
ATA for information on
the use of video during
immigration hearings.
www.ata-chronicle.online
American Translators Association 11
y An NBC News producer
contacted ATA for
assistance using ATA's
Language Services Directory.
y A regional California
media outlet asked for
background information
regarding the risks to
interpreters working
in person during the
pandemic.
y A reporter from a large
city paper asked for
information on the
importance of providing
interpreting services at
city council meetings.
y Several journalists have
contacted ATA to request
press passes to ATA's
Annual Conferences.
It's the PR Committee's
goal for ATA to serve
as the recognized
source for information
about translating
and interpreting.
http://www.ata-chronicle.online
The ATA Chronicle - July/August 2021

Table of Contents for the Digital Edition of The ATA Chronicle - July/August 2021
