The ATA Chronicle - July/August 2021 - 13

The world of media
moves quickly and
journalists are often
on a short deadline,
making it important
to respond quickly
if ATA would like to
be able to influence
a story or provide
information that will
be used in published
or broadcast form.
articles to media outlets
covering a wide range of
industries. Articles are
written by both members
of ATA's Writers Group and
ATA leadership. Members
of ATA's Writers Group
are assigned deadlines for
their articles throughout
the year. They work with
ATA's PR professional to
prepare and adapt their
pieces for various media
outlets as needed. The
team also meets with the
PR professional bimonthly
and holds a yearly
brainstorming session to
discuss article topics and set
the annual calendar.
ATA pitches to national
outlets and to others that
are more specialized. When
choosing who to approach,
the PR team considers
various factors. These
include statistics such as
online readership, likely
article coverage views,
social media shares, link
coverage, domain authority,
www.ata-chronicle.online
as well as reputation and
industries covered. While it
was challenging during the
past year to garner attention
for articles that didn't focus
on the pandemic, the team's
articles were successfully
published in language and
other industry outlets.
Examples of past articles
that have been published by
the team are included in the
sidebar on page 12. (Note
that ATA's Writers Group
is currently recruiting.
If you're interested in
submitting an application to
this volunteer group, please
contact the PR Committee
chair at pr-chair@atanet.org
for more information.)
Increasing Awareness
of the Profession, One
Publication at a Time
The goal of ATA's Public
Relations Committee is to
share information with
American Translators Association 13
the general and business
public to educate them
about who translators and
interpreters are and what
they do. Doing so increases
awareness about the role
our members play in society
and the importance of both
translation and interpreting.
We're confident that our
efforts in PR, both now and
going forward, will bring
positive attention to the
translation and interpreting
professions while serving the
interests of all ATA members.
As chair of ATA's PR
Committee, I welcome any
questions regarding the
progress of our efforts.
Please don't hesitate to
contact me at eve@
bodeuxinternational.com.
Eve
Lindemuth
Bodeux,
CT is chair of
ATA's Public
Relations Committee and
an ATA director. She is an
ATA-certified French>English
translator and a localization
project manager with over
20 years of experience in
the language industry.
eve@bodeuxinternational.com
http://www.ata-chronicle.online
The ATA Chronicle - July/August 2021

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