The ATA Chronicle - July/August 2021 - 36

RESOURCE REVIEW By Jost Zetzche
I
AND
recently had the
opportunity to speak
with Talia about The
ParlamINT, GlobalSaké's
monthly virtual events
series that she developed
for sharing well-rounded
perspective localization
insights and connecting
industry professionals
across borders, cultures,
and continents. This highly
engaged, interactive virtual
program is a great fit for
linguists, translators,
and interpreters working
in localization and
global expansion.
Building Community
with GlobalSaké:
An Interview with
Co-founder Talia Baruch
Talia Baruch is an international product and growth
marketing consultant helping companies adopt global
readiness and geo-fit strategies to expand in new
markets. She's also the co-founder of the nonprofit
GlobalSaké. Talia has 20+ years of experience
leading international expansion in product and growth
marketing at Google, LinkedIn, and SurveyMonkey, and
is a localization and internationalization expert. She's
also an adjunct professor at both the Hult International
Business School, where she teaches design thinking,
international digital marketing, and global-ready
product strategy for the Executive MBA Program, and
at the Centro de Estudios Superiores de Diseño de
Monterrey in Mexico City and Monterrey, Mexico.
(More information is available on her website:
www.taliabaruch.com.)
JOST ZETZSCHE: Talia,
would you mind introducing
yourself? What's your
professional background,
and what was your initial
reason to join the world
of translation?
TALIA BARUCH: I've
always been fascinated
about understanding
people within the cultural
context of their regional
environments. I'm a product
of cross-cultural fusion,
where East meets West. My
father was from Samarkand,
the exotic epicenter of the
Silk Road. My mother was
from England, with deep
family roots in Vienna and
Brno. I grew up in Israel's
multicultural melting pot,
went to a French high school,
and spent all my summers
growing up at Yewsdene,
the house of the Yew Tree
(aka " The Ark " ) built by
my grandparents. Yewsdene
was the haven " Paradise
on Planet Earth, " where
World War II survivors and
immigrants from across the
globe came together, fleeing
a dark time to feel human
36 The ATA Chronicle | July/August 2021
again. Yewsdene is where
I soaked in the babel of
multiple languages, cultures,
perspectives, and mentalities.
It's where I learned to open
my prism wide, observe
rounded views from multiple
angles, and adopt tolerance.
My BA was in English
and French linguistics
and literature, and my
MA was in translation and
interpreting. My entry into
the localization industry
was, initially, as a literary
transcreator-adapting
creative content (e.g., poetry,
off-Broadway shows, and
marketing assets) to resonate
with international segments.
I then transitioned into
localization management on
both the language services
provider and client-side for
the next decade (Lionbridge,
Translated.com, and Google-
Maps and Earth products),
eventually pivoting to head
international product and
growth at Linkedin and
SurveyMonkey.
In 2017, I created a new
curriculum for applied
learning, bringing high-tech
into higher-ed and training
the next generation of
global leaders to effectively
design a " global-readyfrom-the-get-go "
product
strategy, building the
right local experiences on
a global scale. I've been
teaching this program at the
executive MBA programs
at Hult International
Business School, the Centro
de Estudios Superiores de
Diseño de Monterrey, and San
Francisco State University.
JOST: Thanks for sharing
that! Let's talk about
GlobalSaké. How did you
come up with it, who else
www.atanet.org
http://www.Translated.com http://www.taliabaruch.com http://www.atanet.org
The ATA Chronicle - July/August 2021

Table of Contents for the Digital Edition of The ATA Chronicle - July/August 2021
