Contents September/October 2021 * Volume 50, Number 5 22 26 Features Connect with ATA www.atanet.org www.twitter.com/atanet http://bit.ly/ATA-Facebook http://bit.ly/ATA-Instagram http://bit.ly/ATA-LinkedIn http://bit.ly/ChannelATA http://bit.ly/ATA-Pinterest See more from this issue at www.ata-chronicle.online. 11 ATA 2021 Elections: Candidate Statements Calling all Voting members! Participating in ATA's annual elections (in person and virtually) is your opportunity to help shape the future of the Association. Learn what this year's candidates for ATA's Board of Directors have to say. Remember, the Annual Meeting of Voting Members will be held October 28, 2021. 22 Choosing and Building a Specialization In our experience, the best way to ensure quality and a sustainable business practice is to specialize. Whether you arrived in the industry with a specialization or are currently working to build one, you'll find it's a marathon, not a sprint. Regardless of how you choose a specialization, you must work to build, maintain, and transform your areas of expertise to attract great clients and earn top dollar.http://www.atanet.org http://www.twitter.com/atanet http://www.bit.ly/ATA-Facebook http://www.bit.ly/ATA-Instagram http://www.bit.ly/ATA-LinkedIn http://www.bit.ly/ChannelATA http://www.bit.ly/ATA-Pinterest http://www.ata-chronicle.online