The ATA Chronicle - November/December 2021 - 12

you acquire that make
you unique.
Before you begin
modifying your profile, take
some time to review the
updated directory layout
and features. Look at it
from a potential client's
perspective. Be aware of the
directory search options that
are available to users when
they look for a language
professional so you can
leverage them to attract
the type of clients you're
targeting. For example, users
of the directory can:
y Search by geographic
location and a specific
radius (e.g., within 10 or up
to 100 miles).
Getting the Most from
Your ATA Language
Services Directory Profile
Knowing what search options are offered in the Language Services
Directory can help you craft a profile that fully maximizes the types of
searches one could make.
By Eve Lindemuth Bodeux
W
hen ATA's new
website launched
in February
2021, ATA's Directory of
Translators and Interpreters
became the Language Services
Directory. The directory
(www.atanet.org/directory)
features profile listings for
more than 7,000 individuals
and companies offering
professional translation
and interpreting services.
When exploring the
profiles, potential clients
can customize searches-
by language, specialty,
location, credentials, and
more-to match a translator
or interpreter with their job
specifications. ATA provides
free access to the directory to
encourage its use and increase
exposure for members.
As an individual translator
or interpreter and member
of ATA, you can take full
advantage of this incredible
marketing tool by carefully
leveraging your profile to
make it easy for new clients
to identify you as a good
fit. This includes utilizing
the various specializations
12 The ATA Chronicle | November/December 2021
and language services the
profile format allows you
to showcase. For this to be
most effective, you need to
be consistent about updating
your profile.
To ensure your profile
is current, set a specific
schedule for when you'll
review and update your
listing. Minimally, this
should be done at least
annually, but, given the
fast pace of change in our
industry, you may want to
do it twice a year to include
new skills or specialties
y Define whether they
need a translator or
interpreter, both of which
are conveniently defined
for users new to the
language industry.
y Specify a source or target
language only, or a specific
language combination.
y Search by last name if
they're looking for the
contact information for a
specific individual.
y Filter by a translator
or interpreter's
native language.
y Select a provider's level of
education, including high
school through doctorate,
while also specifying if
they require a degree in
translation or interpreting.
y Specify that a provider
be a member of a given
ATA division, including
language-specific divisions
(e.g., Arabic, Dutch,
Korean, etc.) and subjectspecific
divisions (e.g.,
Audiovisual, Educators,
Law, etc.)
www.atanet.org
http://www.atanet.org/directory http://www.atanet.org

The ATA Chronicle - November/December 2021

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