The ATA Chronicle - November/December 2021 - 15

when writing this section
and think about key phrases
that a potential client might
enter as search terms and
how they will view this
information on your profile.
Users can use one- or
multiple-word searches
and phrases that are both
human and machine search
readable. For details on
how the search function
works for the " Additional
Information " field, review
the list of tips found on
ATA's website entitled
" Keyword Search Tips. " 3
Areas of Specialization
In the next section, you
may list up to 12 areas of
expertise for your translation
or interpreting practice. If
you feel that you have more
than 12 areas of expertise or
sub-areas, prioritize them
so that you list the areas you
focus on in your business.
You can also add additional
details about your areas of
expertise in the free-form
section discussed above.
Once you've completed
this last section, use the
Submit button to finalize
your changes.4
You will
then see a summary of your
current profile. Review it
and click on the " Change
My Contact Information "
or " Change My Profile "
links at the bottom of the
page if you would like to
make additional edits using
the process outlined above.
(Note: you should avoid
using your browser's back
and forward buttons at this
stage to ensure that your
updates are not lost.) When
you're satisfied with the
information contained in the
profile, you can continue to
the final steps.
www.ata-chronicle.online
Final Steps: Review Your
Public Profile and Your
Next Review
As mentioned previously, it's
always a good idea to view
your profile as a user of the
directory will see it, rather
than as you see it when
updating or creating it. To
do this, return to the public
search page5
, choose " Search
by Last Name, " and enter
your last name to locate
your public profile. (You can
also choose to search using
other criteria that match
your profile to see if you
would like to tweak your
profile further once you see
the results.) Once your name
appears in the search, click
on it to access your public
profile, just as a potential
client would. Review the
information it contains in
this format. If you wish to
make any changes, make
sure you're still logged in to
your ATA account, return to
the Member Center page6
,
and modify your profile until
you're satisfied.
Now that you're good to
go, think about using the
unique URL for your profile
to promote your services.
Copy your profile's URL from
your browser when viewing
your profile as a user, not
from the profile update
screen. You can use it on your
website, on your résumé,
in your email signature, or
other promotional materials.
Finally, don't forget to
schedule a yearly or sixmonth
review to make sure
your contact information,
areas of specialization,
and all the other items in
your profile are current.
Remember to update this
information as you evolve as
a language professional.
Bonus Tip!
Request the Individual Member logo7
ATA-certified translator (CT) seal8
interpreter (CI) designation9
-or use your
or credentialed
-and link to your profile in
the Language Services Directory from your website.
ADDITIONAL RESOURCES
* ATA on-demand webinar, " Maximizing Your ATA Directory
Profile to Attract Your Ideal Clients, " presented by Eve
Lindemuth Bodeux, https://bit.ly/Bodeux-directory.
* ATA's Membership Committee has created a video tutorial on
how to set up and update your ATA directory profile listing. It
will be released within the next few months. Look for it soon on
ATA's website, YouTube channel, and other social media.
NOTES
1
2
3
4
www.atanet.org/membersonly
https://bit.ly/individual-search
" Keyword Search Tips, " https://bit.ly/directory-keyword.
In addition, if you've been using the " Save " or " Save and
Continue " buttons for each section of your profile, each
section has also been finalized individually.
https://bit.ly/individual-search
6 www.atanet.org/membersonly
5
7
ATA Logo Usage Guidelines,
http://bit.ly/ATA-logo-guidelines.
8
9
ATA-Certified Translator Seal, https://bit.ly/ATA-CT-seal.
ATA Credentialed Interpreter Designation,
http://bit.ly/ATA-CI-credential.
Eve Lindemuth Bodeux is a 20+-year
veteran of the language services industry and
has worn many hats. She is an ATA-certified
French>English translator focusing on corporate
communications, market research, and
international development content. She also has multilingual
project management expertise for clients worldwide. She is the
author of Maintaining Your Second Language: Practical and
Productive Strategies for Translators, Teachers, Interpreters,
and Other Language Lovers. She sponsors the online book
club for translators Global Reads Book Club, which focuses on
books in translation. She has graduate degrees from both the
University of Lorraine (Nancy II) in France and the University
of Virginia. She currently serves on ATA's Board of Directors.
eve@bodeuxinternational.com
American Translators Association 15
https://www.bit.ly/Bodeux-directory http://www.atanet.org/membersonly https://www.bit.ly/individual-search https://www.bit.ly/directory-keyword https://www.bit.ly/individual-search http://www.atanet.org/membersonly http://www.bit.ly/ATA-logo-guidelines https://www.bit.ly/ATA-CT-seal http://www.bit.ly/ATA-CI-credential http://www.ata-chronicle.online

The ATA Chronicle - November/December 2021

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