The ATA Chronicle - November/December 2021 - 17

engage in LinkedIn Groups
is an excellent way to add
to your LinkedIn marketing
strategy and get in front of
the right people.
How Do You Find the
Right LinkedIn Groups?
Figuring out which LinkedIn
Groups to join is the first
step to finding more people
who could make great
clients. Start by searching
for groups where your ideal
clients would be. To do this,
ask yourself:
y What fields or sectors do
they work in?
y What kinds of positions do
they hold?
y Where might they go to
network with other people
who work in the same
field or with the same type
of job?
Answering these basic
questions should give you
an idea of some keywords to
search for to find the right
groups to join.
Let's take my
specialization in translation
as an example. My freelance
work as a medical and
life sciences translator
and a health and wellness
copywriter gives me
the ability to work with
clients in several types
of organizations and
businesses. So, if I'm looking
to increase my network of
clients who work in the area
of pharmaceuticals, I would
search LinkedIn for a term
like " clinical research. " As
indicated in Figure 1, the
third option allows me to see
groups related to this term.
When I click to view the
results, I see there are 3,100
matches for groups related
to clinical research. Many of
www.ata-chronicle.online
Figure 1
Use LinkedIn Groups to find clients in your specialization
them have tens of thousands
of members. This is more
than enough to keep me
busy, but it's still a bit too
broad for my purposes.
As I scroll through the
groups in the results, I can
find some in which I would
likely find my ideal clients.
However, with that many
results, it's often helpful
to search for a more
specific term.
Figure 2 shows what I get
when I add the position of
someone who might be an
ideal client to the search
term. In this example, I
added " coordinator " to the
search and chose to see
the results for groups. This
provides 31 results, which
is way better than sifting
through 3,000+! This more
American Translators Association 17
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The ATA Chronicle - November/December 2021

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