The ATA Chronicle - July/August 2022 - 32

BP
business and engage with
potential clients. No one
wants to spend additional
time guessing if what you're
doing makes sense or
will even be seen by the
right people.
Once you know what
features you want to use,
consider the times of day
and days of the week your
clients frequent LinkedIn.
You can see this by paying
attention to when they
comment or post. This will
help determine how often
you should post and engage
based on your ideal clients'
activity and your own
schedule. If your clients
are not that active, try
sharing content during their
working hours.
Decide what content will
appeal to your clients. What
to post? This all depends on
what would interest your
potential clients. Think about
what they're doing on the
platform, what's important
to them, what challenges
they face, their goals, and
why they might want to
engage with a professional
who provides your services.
Whatever you choose to
share, be sure it's digestible.
If you know your clients
don't have much time to
spend on LinkedIn, make
your posts short, write
articles that are easy to
skim-read, or share content
from others that they can
consume easily and quickly.
Remember that LinkedIn
likes to keep people engaged
on its own platform, so
sharing content that can
be read or watched directly
in the app is preferred. If
you do share content that
links to other sites or pages,
Figure 1: Viewing posts in the Activity section provides an opportunity to get to know your clients.
Figure 2: Click this in the Activity section to see everything your clients are posting.
Figure 3: Make use of the filters to help you review client activity.
include an image or visual
with the content.
Keep it manageable. As you
begin to figure out what
you'll post on LinkedIn to
engage with clients, start
small. All you really need is
15-20 minutes a day, a few
times a week. Whatever you
do, be consistent. Follow and
engage with your current
clients regularly. Comment
on their content and share
yours with them, too.
The best thing about
LinkedIn is the relationshipbuilding
that comes from
using it. So, have fun with it
32 The ATA Chronicle | July/August 2022
and make the most of your
time there. As you promote
your business and share
valuable content that supports
your clients, you'll start to
find that it becomes easier to
offer information and content
that's engaging and
interesting to the very clients
you're trying to reach.
Madalena Sánchez Zampaulo, CT serves
as president of ATA. She is the owner of Accessible
Translation Solutions and a Spanish>English
and ATA-certified Portuguese>English translator.
She served as chair of ATA's Governance and
Communications Committee (2019-2021), Membership
Committee (2018-2020), and Public Relations Committee
(2014-2018), and as administrator of ATA's Medical Division
(2011-2015). She is also a consultant for the University of
Louisville Graduate Certificate in Translation. You can read more
of her articles on her blog at www.madalenazampaulo.com/
blog-home. madalena@accessibletranslations.com
www.atanet.org
http://www.madalenazampaulo.com/ http://www.atanet.org

The ATA Chronicle - July/August 2022

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