The ATA Chronicle - November/December 2022 - 3

15
How Case Studies Can Help
You Market Your T&I Services
While testimonials are powerful, case
studies allow you to tell the story of your
clients' successes as a result of working
with you. When well-written, case
studies can be very useful in marketing
to potential clients.
18
We Need to Talk about...
Money!
It can be embarrassing and feel
intrusive when someone asks about
your rates, particularly if you suspect
that you're not earning enough or
you're not earning what you would
like. However, if we are less obscure
and cryptic about our own rates, more
translators in the profession might start
re-evaluating what they charge.
22
Protect Your Career by
Protecting Your Eyes
As translators and interpreters, we need
to protect our vision if we want to work
productively. Given the nature of our
jobs, however, and our dependence
on computers for everything from
term research to remote simultaneous
interpreting, avoiding screen use
altogether is simply impossible. How
can we strike a balance between using
technology to work and avoiding health
problems caused by overusing our eyes
in the process?
26
Interpreting Is a
Performance Art
In addition to all of the linguistic aspects,
our work as interpreters involves
performance. Thinking of yourself as an
actor giving a stellar performance will
help improve the quality of your work.
Columns
4
From the President
6
From the President-Elect
8
From the Executive Director
29
Business Practices
31
GeekSpeak
33
Resource Review
36
Certification Forum
Make sure to check out the
Chronicle-Online website for
online extras and bonus features,
such as Humor and Translation
and important announcements.
See: www.ata-chronicle.online!
American Translators Association
225 Reinekers Lane, Suite 590
Alexandria, VA 22314 USA
Tel: +1-703-683-6100
Fax: +1-703-778-7222
chronicle@atanet.org * www.atanet.org
Editorial Board
Jost Zetzsche (chair), Paula Arturo, Lois
Feuerle, Ben Karl, Barbara Inge Karsch,
Madalena Sánchez Zampaulo
Publisher/Executive Director
Kelli Baxter
Editor
Jeff Sanfacon * jeff@atanet.org
Advertising
advertising@atanet.org
Tel: +1-703-683-6100, ext. 3007
Fax: +1-703-778-7222
Design & Production
Blue House DC * www.bluehousedc.com
The ATA Chronicle (ISSN 1078-6457) is
published six times per year by the American
Translators Association, 225 Reinekers Lane,
Suite 590, Alexandria, VA 22314 USA.
The American Translators Association (ATA)
was established in 1959 as a not-for-profit
professional society to foster and support the
professional development of translators and
interpreters and to promote the translation
and interpreting professions. A subscription
to The ATA Chronicle is an ATA member
benefit. Statements of fact or opinion are the
responsibility of the authors alone and do not
imply an opinion on the part of the officers or
the members of ATA.
36
Reprint Permission
Requests for permission to reprint articles
should be sent to the editor of The ATA
Chronicle at jeff@atanet.org.
©2022 American Translators Association
http://www.atanet.org https://www.bluehouseusa.com/ http://www.ata-chronicle.online
The ATA Chronicle - November/December 2022

Table of Contents for the Digital Edition of The ATA Chronicle - November/December 2022
