The ATA Chronicle - March/April 2023 - 27

and they almost always look at
potential commercial success
as a top consideration. Of
course, they offer professional
editing, marketing, and sales
as part of a deal. Smaller
independent publishers might
look to see how your work
might fit a niche audience,
such as mental health,
culturally marginalized
people, and history.
In addition, almost
all publishers look at an
author's online presence
(whether they have a blog,
website, and/or social media
following) to analyze the
potential audience mix. The
irony of this is that most of
the time publishers want
unpublished work, which
excludes even previously
blogged content. Authors like
Nobel Literature laureate
Alice Monroe, a bestselling
author and blogger, are
becoming a rarity. More
writers today adapt and
establish an online presence.
My instructor Beth, as a
frequently published author,
has a website that includes
her blogs, news, and events,
and she recently added her
own podcast.
Even most published
authors wouldn't " make
it big " financially by
publishing books, unless
you're J.K. Rowling. Beth
once told us a story about
her book Finding the Jewish
Shakespeare: The Life and
Legacy of Jacob Gordin, a
biography she wrote of
her great-grandfather, a
Russian-Jewish playwright
who changed America's
Yiddish theater. It took her
As every instructor will tell you:
writing is a messy process.
20 years of interviews and
research to write. After its
publication, Beth said she
looked at a statement from
the publisher detailing the
book's revenue for the past
six months. After deducting
all the costs related to
its publication, including
marketing and sales,
Beth told us she earned a
whopping $9.65!
How does a professional
writer like Beth make a
living? Teaching is often one
of the biggest income sources.
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The ATA Chronicle - March/April 2023

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