The ATA Chronicle - November/December 2023 - 11

How
Public
Speaking
Can Bring You
Better T&I Clients
By Madalena Sánchez Zampaulo
Whether you prefer speaking in person or
virtually, sharing your expertise and offering
value to your audience is the goal.
A
s translators and interpreters, we're used to serving our
clients in a behind-the-scenes manner. So, presenting
or public speaking might not feel all that natural or like
a necessary part of business to many of us at first.
That said, public speaking is a great way to find clients and
meet people who can refer us to others who might need our
services. I have found public speaking to be a wonderful way to
market my business. That's why I want to share some ideas here
in hopes that you can benefit from them in your business, too.
What Kinds of Speaking Engagements
Can Help You Find Better Freelance Clients?
There are a variety of public venues you can tap into to reach
potential clients. Whether you prefer speaking in person or
virtually, sharing your expertise and offering value to your
audience is the goal.
As you open your mind to the possibility of using public
speaking to reach your target clients, keep a running list of
potential events where a speaking engagement might be worth
your while.
In-Person Events: Think about where your clients would be
most likely to hang out in person (or better, ask them!) and
make a list of events you could travel to or attend in your local
area. Consider adding client-side conferences, trade shows,
local business groups, etc., to your list of potential venues.
Virtual Events: If in-person events are not a possibility, or if
you simply want to have an additional option, search for virtual
events your clients might attend. With so many events having
gone digital in the past three years, you can still easily find
low-cost or free events where you could drum up new business.
Search for virtual conferences, seminars, webinars, workshops,
etc., and see if you can land a speaking spot from the comfort of
your home office.
Interviews: If you don't feel comfortable in front of a large
group, you might consider something more one-on-one that
can still help you reach a large audience. Interviews are a great
way to share your professionalism and expertise without the
additional pressure of a live crowd. Consider pitching yourself
for podcasts, live-streamed events, or even print media where
your clients are likely to subscribe.
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The ATA Chronicle - November/December 2023

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