Contract - May 2014 - 58

product focus

Public-Private Partnership
George Simons collaborates with Safco on the Kalyde
collection that supports work in public spaces

1

2

3

The Kalyde collection of lightweight benches and tables, created
by Safco in partnership with industrial designer George Simons
(pictured above, left), is minimal and modular. The elements
of Kalyde are designed to be flexible in order to promote spontaneous
interactions and accommodate small groups and teams, allowing
companies to activate workspaces within previously underutilized
areas, such as lobbies and hallways.
The collection evolved from Simons's research on proxemics-
a term coined by researcher Edward Hall during the 1950s that relates
to the study of the use of space and its impacts on interpersonal
communication. Based on his research, Simons designed the line to
support the way people work in public spaces. "At the core of my work
is an ongoing passion for integrating human-centered research and
co-creation into the design process as a means to identify, understand,
and act upon user needs," says Simons, who was previously a principal
58

4

at NBBJ and managing partner at IDEO, and who has designed
products for several other major contract furniture manufacturers.
The benches and tables comprising the Kalyde collection
come in multiple sizes and styles. The benches (1) can be upholstered
in a variety of fabrics and are available with or without bolsters. They
feature left angle, right angle, or straight backs (2), allowing users to
sit upright or at an angle to facilitate conversation. Rounding out the
collection are the mobile, nimble Kalyde tables (4) that come in a
number of heights and colors, including orange, white, and pink. Since
all of the elements are lightweight and made to fit together in varying
configurations (3), teams can quickly and easily adapt the furnishings.
The collection will be on display at NeoCon® in Safco's showroom in
The Merchandise Mart, space 331. -murrye bernard
safcoproducts.com
reader service No. 220
contractdesign.com 	

may 2014


http://www.safcoproducts.com http://www.contractdesign.com

Contract - May 2014

Table of Contents for the Digital Edition of Contract - May 2014

Contract - May 2014
Contents
Editorial
Industry News
Columnist: Strategic Planning for the Design Firm
Notable Introductions at Salone Internazionale del Mobile
Product Focus: Geometric Beauty
Product Focus: Public-Private Partnership
NeoCon® Preview
Olson
BarentsKrans
Capital One Labs
Surfrider Foundation Europe
Li & Fung Global Brands Group
Venture Capital Office Headquarters
feature
Designers Select: Workplace
Sources
Ad Index
Designers Create 22 Colorful Objects with Kvadrat’s Divina
Contract - May 2014 - Intro
Contract - May 2014 - Contract - May 2014
Contract - May 2014 - Cover2
Contract - May 2014 - 1
Contract - May 2014 - 2
Contract - May 2014 - 3
Contract - May 2014 - 4
Contract - May 2014 - 5
Contract - May 2014 - 6
Contract - May 2014 - 7
Contract - May 2014 - Contents
Contract - May 2014 - 9
Contract - May 2014 - 10
Contract - May 2014 - 11
Contract - May 2014 - 12
Contract - May 2014 - 13
Contract - May 2014 - 14
Contract - May 2014 - 15
Contract - May 2014 - 16
Contract - May 2014 - 17
Contract - May 2014 - 18
Contract - May 2014 - 19
Contract - May 2014 - 20
Contract - May 2014 - 21
Contract - May 2014 - 22
Contract - May 2014 - 23
Contract - May 2014 - 24
Contract - May 2014 - 25
Contract - May 2014 - Editorial
Contract - May 2014 - 27
Contract - May 2014 - 28
Contract - May 2014 - 29
Contract - May 2014 - 30
Contract - May 2014 - 31
Contract - May 2014 - Industry News
Contract - May 2014 - 33
Contract - May 2014 - 34
Contract - May 2014 - 35
Contract - May 2014 - 36
Contract - May 2014 - 37
Contract - May 2014 - 38
Contract - May 2014 - 39
Contract - May 2014 - 40
Contract - May 2014 - 41
Contract - May 2014 - 42
Contract - May 2014 - 43
Contract - May 2014 - Columnist: Strategic Planning for the Design Firm
Contract - May 2014 - 45
Contract - May 2014 - Notable Introductions at Salone Internazionale del Mobile
Contract - May 2014 - 47
Contract - May 2014 - 48
Contract - May 2014 - 49
Contract - May 2014 - 50
Contract - May 2014 - 51
Contract - May 2014 - 52
Contract - May 2014 - 53
Contract - May 2014 - 54
Contract - May 2014 - 55
Contract - May 2014 - 56
Contract - May 2014 - Product Focus: Geometric Beauty
Contract - May 2014 - Product Focus: Public-Private Partnership
Contract - May 2014 - 59
Contract - May 2014 - NeoCon® Preview
Contract - May 2014 - 61
Contract - May 2014 - 62
Contract - May 2014 - 63
Contract - May 2014 - 64
Contract - May 2014 - 65
Contract - May 2014 - 66
Contract - May 2014 - 67
Contract - May 2014 - 68
Contract - May 2014 - 69
Contract - May 2014 - 70
Contract - May 2014 - 71
Contract - May 2014 - 72
Contract - May 2014 - 73
Contract - May 2014 - 74
Contract - May 2014 - 75
Contract - May 2014 - 76
Contract - May 2014 - 77
Contract - May 2014 - 78
Contract - May 2014 - 79
Contract - May 2014 - 80
Contract - May 2014 - 81
Contract - May 2014 - 82
Contract - May 2014 - 83
Contract - May 2014 - 84
Contract - May 2014 - 85
Contract - May 2014 - 86
Contract - May 2014 - 87
Contract - May 2014 - 88
Contract - May 2014 - ICover1
Contract - May 2014 - ICover2
Contract - May 2014 - I1
Contract - May 2014 - I2
Contract - May 2014 - I3
Contract - May 2014 - I4
Contract - May 2014 - I5
Contract - May 2014 - I6
Contract - May 2014 - I7
Contract - May 2014 - I8
Contract - May 2014 - IBCARD1
Contract - May 2014 - IBCARD2
Contract - May 2014 - IBCARD3
Contract - May 2014 - IBCARD4
Contract - May 2014 - IBCARD5
Contract - May 2014 - IBCARD6
Contract - May 2014 - IBCARD7
Contract - May 2014 - IBCARD8
Contract - May 2014 - IBCARD9
Contract - May 2014 - IBCARD10
Contract - May 2014 - IBCARD11
Contract - May 2014 - IBCARD12
Contract - May 2014 - IBCARD13
Contract - May 2014 - IBCARD14
Contract - May 2014 - IBCARD15
Contract - May 2014 - IBCARD16
Contract - May 2014 - IBCARD17
Contract - May 2014 - IBCARD18
Contract - May 2014 - IBCARD19
Contract - May 2014 - IBCARD20
Contract - May 2014 - IBCARD21
Contract - May 2014 - IBCARD22
Contract - May 2014 - IBCARD23
Contract - May 2014 - IBCARD24
Contract - May 2014 - I9
Contract - May 2014 - I10
Contract - May 2014 - I11
Contract - May 2014 - I12
Contract - May 2014 - I13
Contract - May 2014 - I14
Contract - May 2014 - I15
Contract - May 2014 - I16
Contract - May 2014 - ICover3
Contract - May 2014 - ICover4
Contract - May 2014 - 89
Contract - May 2014 - 90
Contract - May 2014 - 91
Contract - May 2014 - 92
Contract - May 2014 - 93
Contract - May 2014 - 94
Contract - May 2014 - 95
Contract - May 2014 - 96
Contract - May 2014 - 97
Contract - May 2014 - Olson
Contract - May 2014 - 99
Contract - May 2014 - 100
Contract - May 2014 - 101
Contract - May 2014 - 102
Contract - May 2014 - 103
Contract - May 2014 - 104
Contract - May 2014 - 105
Contract - May 2014 - BarentsKrans
Contract - May 2014 - 107
Contract - May 2014 - 108
Contract - May 2014 - 109
Contract - May 2014 - 110
Contract - May 2014 - 111
Contract - May 2014 - Capital One Labs
Contract - May 2014 - 113
Contract - May 2014 - 114
Contract - May 2014 - 115
Contract - May 2014 - 116
Contract - May 2014 - 117
Contract - May 2014 - Surfrider Foundation Europe
Contract - May 2014 - 119
Contract - May 2014 - 120
Contract - May 2014 - 121
Contract - May 2014 - Li & Fung Global Brands Group
Contract - May 2014 - 123
Contract - May 2014 - 124
Contract - May 2014 - 125
Contract - May 2014 - 126
Contract - May 2014 - 127
Contract - May 2014 - Venture Capital Office Headquarters
Contract - May 2014 - 129
Contract - May 2014 - 130
Contract - May 2014 - 131
Contract - May 2014 - 132
Contract - May 2014 - 133
Contract - May 2014 - 134
Contract - May 2014 - 135
Contract - May 2014 - 136
Contract - May 2014 - 136A
Contract - May 2014 - 136B
Contract - May 2014 - 136C
Contract - May 2014 - 136D
Contract - May 2014 - 136E
Contract - May 2014 - 136F
Contract - May 2014 - 136G
Contract - May 2014 - 136H
Contract - May 2014 - 137
Contract - May 2014 - 138
Contract - May 2014 - 139
Contract - May 2014 - 140
Contract - May 2014 - 141
Contract - May 2014 - 142
Contract - May 2014 - 143
Contract - May 2014 - 144
Contract - May 2014 - 145
Contract - May 2014 - feature
Contract - May 2014 - 147
Contract - May 2014 - 148
Contract - May 2014 - 149
Contract - May 2014 - 150
Contract - May 2014 - 151
Contract - May 2014 - 152
Contract - May 2014 - 153
Contract - May 2014 - 154
Contract - May 2014 - 155
Contract - May 2014 - 156
Contract - May 2014 - 157
Contract - May 2014 - Designers Select: Workplace
Contract - May 2014 - 159
Contract - May 2014 - 160
Contract - May 2014 - 161
Contract - May 2014 - Sources
Contract - May 2014 - 163
Contract - May 2014 - 164
Contract - May 2014 - 165
Contract - May 2014 - Ad Index
Contract - May 2014 - 167
Contract - May 2014 - Designers Create 22 Colorful Objects with Kvadrat’s Divina
Contract - May 2014 - Cover3
Contract - May 2014 - Cover4
https://www.nxtbook.com/nxtbooks/contract/202007
https://www.nxtbook.com/nxtbooks/contract/202006
https://www.nxtbook.com/nxtbooks/contract/20200405
https://www.nxtbook.com/nxtbooks/contract/20200203
https://www.nxtbook.com/nxtbooks/contract/202001
https://www.nxtbook.com/nxtbooks/contract/201912
https://www.nxtbook.com/nxtbooks/contract/201911
https://www.nxtbook.com/nxtbooks/contract/201910
https://www.nxtbook.com/nxtbooks/contract/womeninbusiness_2019
https://www.nxtbook.com/nxtbooks/contract/201909
https://www.nxtbook.com/nxtbooks/contract/201908
https://www.nxtbook.com/nxtbooks/contract/20190607
https://www.nxtbook.com/nxtbooks/contract/onpp-foresight_2019
https://www.nxtbook.com/nxtbooks/contract/201905
https://www.nxtbook.com/nxtbooks/contract/201904
https://www.nxtbook.com/nxtbooks/contract/201903
https://www.nxtbook.com/nxtbooks/contract/20190102
https://www.nxtbook.com/nxtbooks/contract/201812
https://www.nxtbook.com/nxtbooks/contract/womeninbusiness_2018
https://www.nxtbook.com/nxtbooks/contract/201811
https://www.nxtbook.com/nxtbooks/contract/201810
https://www.nxtbook.com/nxtbooks/contract/201809
https://www.nxtbook.com/nxtbooks/contract/20180708
https://www.nxtbook.com/nxtbooks/contract/201806
https://www.nxtbook.com/nxtbooks/contract/201805
https://www.nxtbook.com/nxtbooks/contract/201804
https://www.nxtbook.com/nxtbooks/contract/201803
https://www.nxtbook.com/nxtbooks/contract/20180102
https://www.nxtbook.com/nxtbooks/contract/201712
https://www.nxtbook.com/nxtbooks/contract/201711
https://www.nxtbook.com/nxtbooks/contract/201710
https://www.nxtbook.com/nxtbooks/contract/201709
https://www.nxtbook.com/nxtbooks/contract/2017neocon
https://www.nxtbook.com/nxtbooks/contract/20170708
https://www.nxtbook.com/nxtbooks/contract/201706
https://www.nxtbook.com/nxtbooks/contract/201705
https://www.nxtbook.com/nxtbooks/contract/201704
https://www.nxtbook.com/nxtbooks/contract/201703
https://www.nxtbook.com/nxtbooks/contract/20170102
https://www.nxtbook.com/nxtbooks/contract/201612
https://www.nxtbook.com/nxtbooks/contract/201611
https://www.nxtbook.com/nxtbooks/contract/201610
https://www.nxtbook.com/nxtbooks/contract/201609
https://www.nxtbook.com/nxtbooks/contract/2016neocon
https://www.nxtbook.com/nxtbooks/contract/201607
https://www.nxtbook.com/nxtbooks/contract/201606
https://www.nxtbook.com/nxtbooks/contract/201605
https://www.nxtbook.com/nxtbooks/contract/201604
https://www.nxtbook.com/nxtbooks/contract/201603
https://www.nxtbook.com/nxtbooks/contract/20160102
https://www.nxtbook.com/nxtbooks/contract/201512
https://www.nxtbook.com/nxtbooks/contract/201511
https://www.nxtbook.com/nxtbooks/contract/201510
https://www.nxtbook.com/nxtbooks/contract/201509
https://www.nxtbook.com/nxtbooks/contract/20150708
https://www.nxtbook.com/nxtbooks/contract/2015neocon
https://www.nxtbook.com/nxtbooks/contract/201506
https://www.nxtbook.com/nxtbooks/contract/201505
https://www.nxtbook.com/nxtbooks/contract/201504
https://www.nxtbook.com/nxtbooks/contract/201503
https://www.nxtbook.com/nxtbooks/contract/201501
https://www.nxtbook.com/nxtbooks/contract/201412
https://www.nxtbook.com/nxtbooks/contract/201411
https://www.nxtbook.com/nxtbooks/contract/201410
https://www.nxtbook.com/nxtbooks/contract/201409
https://www.nxtbook.com/nxtbooks/contract/2014neocon
https://www.nxtbook.com/nxtbooks/contract/20140708
https://www.nxtbook.com/nxtbooks/contract/201406
https://www.nxtbook.com/nxtbooks/contract/201405
https://www.nxtbook.com/nxtbooks/contract/201404
https://www.nxtbook.com/nxtbooks/contract/201403
https://www.nxtbook.com/nxtbooks/contract/iida_red2014
https://www.nxtbook.com/nxtbooks/contract/201401
https://www.nxtbook.com/nxtbooks/nielsen/contract_201312
https://www.nxtbook.com/nxtbooks/nielsen/contract_201311
https://www.nxtbook.com/nxtbooks/nielsen/contract_201310
https://www.nxtbook.com/nxtbooks/nielsen/contract_201310_v2
https://www.nxtbook.com/nxtbooks/nielsen/contract_201309
https://www.nxtbook.com/nxtbooks/nielsen/contract_20130708
https://www.nxtbook.com/nxtbooks/nielsen/contract_20130708_neocon_supplement
https://www.nxtbook.com/nxtbooks/nielsen/contract_201306
https://www.nxtbook.com/nxtbooks/nielsen/contract_201305
https://www.nxtbook.com/nxtbooks/nielsen/contract_201304
https://www.nxtbook.com/nxtbooks/nielsen/contract_201303
https://www.nxtbook.com/nxtbooks/nielsen/contract_20130102
https://www.nxtbook.com/nxtbooks/nielsen/contract_201212
https://www.nxtbook.com/nxtbooks/nielsen/contract_201211
https://www.nxtbook.com/nxtbooks/nielsen/contract_201210
https://www.nxtbook.com/nxtbooks/nielsen/contract_201209
https://www.nxtbook.com/nxtbooks/nielsen/contract_ncw_201208
https://www.nxtbook.com/nxtbooks/nielsen/contract_201208
https://www.nxtbook.com/nxtbooks/nielsen/contract_201206
https://www.nxtbook.com/nxtbooks/nielsen/contract_201205
https://www.nxtbook.com/nxtbooks/nielsen/contract_201204
https://www.nxtbook.com/nxtbooks/nielsen/contract_201203
https://www.nxtbook.com/nxtbooks/nielsen/contract_20120102
https://www.nxtbook.com/nxtbooks/nielsen/contract_20111112
https://www.nxtbook.com/nxtbooks/nielsen/contract_201110
https://www.nxtbook.com/nxtbooks/nielsen/contract_201109
https://www.nxtbook.com/nxtbooks/nielsen/contract_2011neoconwinners
https://www.nxtbook.com/nxtbooks/nielsen/contract_201108
https://www.nxtbook.com/nxtbooks/nielsen/contract_201106
https://www.nxtbook.com/nxtbooks/nielsen/contract_201105
https://www.nxtbook.com/nxtbooks/nielsen/contract_201104
https://www.nxtbook.com/nxtbooks/nielsen/contract_201103
https://www.nxtbook.com/nxtbooks/nielsen/contract_20110102
https://www.nxtbook.com/nxtbooks/nielsen/contract_20101112
https://www.nxtbook.com/nxtbooks/nielsen/contract_201010
https://www.nxtbook.com/nxtbooks/nielsen/contract_201009
https://www.nxtbook.com/nxtbooks/nielsen/contract_20100708
https://www.nxtbook.com/nxtbooks/nielsen/contract_201006
https://www.nxtbook.com/nxtbooks/nielsen/contract_201005
https://www.nxtbook.com/nxtbooks/nielsen/contract_201004
https://www.nxtbook.com/nxtbooks/nielsen/contract_201003
https://www.nxtbook.com/nxtbooks/nielsen/contract_20100102
https://www.nxtbook.com/nxtbooks/nielsen/contract_200911
https://www.nxtbook.com/nxtbooks/nielsen/contract_200909
https://www.nxtbook.com/nxtbooks/nielsen/contract_200910
https://www.nxtbook.com/nxtbooks/nielsen/contract_200908
https://www.nxtbook.com/nxtbooks/nielsen/contract_200907
https://www.nxtbook.com/nxtbooks/nielsen/contract_200906
https://www.nxtbook.com/nxtbooks/nielsen/contract_200905
https://www.nxtbook.com/nxtbooks/nielsen/contract_200904
https://www.nxtbook.com/nxtbooks/nielsen/contract_200903
https://www.nxtbook.com/nxtbooks/nielsen/contract_200902
https://www.nxtbook.com/nxtbooks/nielsen/contract_200901
https://www.nxtbookmedia.com