Contract - June 2014 - 80

photography: eddy joaquim, courtesy schwartz and architecture

office, a 7,000-square-foot space in Palo Alto, California. Kim asked
another former student, Anna Neimark, who teaches at SCI-Arc in Los
Angeles and also has her own practice, First Office, to collaborate with
her. They came up with initial ideas, but the design brief changed
dramatically after Pinterest leased a 42,000-square-foot warehouse
in San Francisco to hold an anticipated staff of 300.
establishing scale within an open shell
Located near the city's Design District, the circa-1930 brick building
had plenty of industrial charm, with a large central atrium with an
exposed elevator shaft at one end. The first level had a small mezzanine
on two sides, and the second level was similarly open to the atrium. But
the building interior was essentially all open space. Realizing that the
company needed private meeting spaces, Kim and Neimark came up
with a concept: They would insert four "houses" within the warehouse,
each of which would have dramatic pitched ceilings to heighten the
sense of being inside a constructed interior.
"Pinterest is a beautiful infrastructure for sharing photos, and
similarly the architecture here is very abstract and white, and can
take on very personal content," Neimark says. "The walls function
as a giant pinboard."
80

To help them execute their schematic design, Kim turned to
local architect Neal Schwartz, principal of Schwartz and Architecture.
Schwartz, who is known for his residential work, was well-equipped to
handle the demands of the project. He refined the initial design and
added details, such as a display wall behind the reception desk, kitchen
islands, and a partially enclosed meeting room on the third floor. He
also designed an adjoining 15,000-square-foot space for the company,
with industrial details like OSB-finished walls and steel-and-glass
garage doors, when it became apparent that they needed more
meeting rooms.
a framework that encourages personalization
The building entrance has a casual lobby furnished with colorful sofas
and a funky reception desk that was built by employees from old
furniture. As a backdrop to the reception desk, Schwartz designed
a glass partition with a grid pattern-a nod to Pinterest's website
design. Shelves on the other side of the glass display vintage
cameras, typewriters, and other collections of Pinterest employees.
Beyond the glass wall, the scale of the voluminous space
becomes apparent. The "houses" are elegant white sculptures within
the massive industrial structure of heavy timber and steel. Three are
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june 2014



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Contract - June 2014

Table of Contents for the Digital Edition of Contract - June 2014

Contract - June 2014
Contents
Editorial
Industry News
Columnist: Financial Management for Firms: Accounting, Billing, and Budgeting
Product Focus: Disappearing Act
Product Focus: Pulling the Wool
NeoCon Preview
Pinterest
Funny or Die
Stripe
FiftyThree, Inc.
A Steward of History
9/11 Memorial Museum
Designers Select: Seating
Sources
Ad Index
Exhibition
Contract - June 2014 - Intro
Contract - June 2014 - Contract - June 2014
Contract - June 2014 - Cover2
Contract - June 2014 - 1
Contract - June 2014 - 2
Contract - June 2014 - 3
Contract - June 2014 - 4
Contract - June 2014 - 5
Contract - June 2014 - Contents
Contract - June 2014 - 7
Contract - June 2014 - 8
Contract - June 2014 - 9
Contract - June 2014 - 10
Contract - June 2014 - 11
Contract - June 2014 - 12
Contract - June 2014 - 13
Contract - June 2014 - 14
Contract - June 2014 - 15
Contract - June 2014 - Editorial
Contract - June 2014 - 17
Contract - June 2014 - 18
Contract - June 2014 - 19
Contract - June 2014 - 20
Contract - June 2014 - 21
Contract - June 2014 - Industry News
Contract - June 2014 - 23
Contract - June 2014 - 24
Contract - June 2014 - 25
Contract - June 2014 - 26
Contract - June 2014 - 27
Contract - June 2014 - 28
Contract - June 2014 - 29
Contract - June 2014 - 30
Contract - June 2014 - 31
Contract - June 2014 - 32
Contract - June 2014 - 33
Contract - June 2014 - Columnist: Financial Management for Firms: Accounting, Billing, and Budgeting
Contract - June 2014 - 35
Contract - June 2014 - 36
Contract - June 2014 - 37
Contract - June 2014 - Product Focus: Disappearing Act
Contract - June 2014 - 39
Contract - June 2014 - 40
Contract - June 2014 - 41
Contract - June 2014 - Product Focus: Pulling the Wool
Contract - June 2014 - 43
Contract - June 2014 - 44
Contract - June 2014 - 45
Contract - June 2014 - 46
Contract - June 2014 - 47
Contract - June 2014 - NeoCon Preview
Contract - June 2014 - 49
Contract - June 2014 - 50
Contract - June 2014 - 51
Contract - June 2014 - 52
Contract - June 2014 - 53
Contract - June 2014 - 54
Contract - June 2014 - 55
Contract - June 2014 - 56
Contract - June 2014 - 57
Contract - June 2014 - 58
Contract - June 2014 - 59
Contract - June 2014 - 60
Contract - June 2014 - 61
Contract - June 2014 - 62
Contract - June 2014 - 63
Contract - June 2014 - 64
Contract - June 2014 - 65
Contract - June 2014 - 66
Contract - June 2014 - 67
Contract - June 2014 - 68
Contract - June 2014 - 69
Contract - June 2014 - 70
Contract - June 2014 - 71
Contract - June 2014 - 72
Contract - June 2014 - 73
Contract - June 2014 - 74
Contract - June 2014 - 75
Contract - June 2014 - 76
Contract - June 2014 - 77
Contract - June 2014 - Pinterest
Contract - June 2014 - 79
Contract - June 2014 - 80
Contract - June 2014 - 81
Contract - June 2014 - 82
Contract - June 2014 - 83
Contract - June 2014 - 84
Contract - June 2014 - 85
Contract - June 2014 - Funny or Die
Contract - June 2014 - 87
Contract - June 2014 - 88
Contract - June 2014 - 89
Contract - June 2014 - Stripe
Contract - June 2014 - 91
Contract - June 2014 - 92
Contract - June 2014 - 93
Contract - June 2014 - 94
Contract - June 2014 - 95
Contract - June 2014 - FiftyThree, Inc.
Contract - June 2014 - 97
Contract - June 2014 - 98
Contract - June 2014 - 99
Contract - June 2014 - 100
Contract - June 2014 - 101
Contract - June 2014 - 102
Contract - June 2014 - 103
Contract - June 2014 - A Steward of History
Contract - June 2014 - 105
Contract - June 2014 - 106
Contract - June 2014 - 107
Contract - June 2014 - 108
Contract - June 2014 - 109
Contract - June 2014 - 9/11 Memorial Museum
Contract - June 2014 - 111
Contract - June 2014 - 112
Contract - June 2014 - 113
Contract - June 2014 - Designers Select: Seating
Contract - June 2014 - 115
Contract - June 2014 - Sources
Contract - June 2014 - 117
Contract - June 2014 - Ad Index
Contract - June 2014 - 119
Contract - June 2014 - Exhibition
Contract - June 2014 - Cover3
Contract - June 2014 - Cover4
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