Contract - July/August 2014 - 160

pHOtOGrApHY: cOUrtesY HAWOrtH

perspectives

Patricia Urquiola and Giulio Cappellini
Discuss Openest and the State of Design

the Openest collection by patricia Urquiola
for Haworth was named Best of competition
at the 2014 Best of Neocon® Awards (page 52).
While the collection took top honors in June, the
design of Openest has been in development for two
years. in a discussion conducted in collaboration
with Haworth, Urquiola shares her thoughts behind
the process of her innovative collection with Giulio
cappellini, founder of the cappellini brand.

patricia Urquiola: Giulio, we've known each other
for a long time, and i wanted to have a conversation
about how things have changed in the world-the
way we work, the office landscape.
Giulio cappellini: the global atmosphere around
us is changing a lot. to be a designer, it's not enough
just to do a new product, because in the market there
are thousands of nice products. today, the most
important thing is to try to design new landscapes.
Urquiola: the opportunity Haworth gave me has
been interesting from the beginning for me. i really
saw the intention of what they asked me to do. the
name of the project, which is Openest, is a kind of
oxymoron. At its heart it is a nest, but it's also open
as a system and is a hybrid.

160

cappellini: i was impressed by your way of thinking
globally: No more plastic laminates but a very warm
atmosphere, a lot of natural wood, a lot of wool,
a very nice palette, soft colors. And just looking
at your project, i see this idea to create more intimate
places. sometimes we work alone. sometimes we
work with many people.
Urquiola: Flexibility, i think, is mixed with the idea
of comfort-creating more kinds of comfort zones.
people, when they arrive at work, they need to feel
well. this idea was the first step in creating Openest.
cappellini: You are using techniques that you could
not use 30 years ago. that's the most important thing.
that's the new way to design.

Urquiola: For the [plume] screens, i wanted to
create a sandwich with one material. When you need
to dismantle the piece, everything is polyester,
which is recycled material.
cappellini: We are not so young, but we have
fantastic things to do for the future. Many times,
they say everything has been done in design.
Urquiola: No, that is a lie. Design is a discipline that
is especially connected with society. And in the
moment that society is in evolution or involution, the
design follows that. We will have many other ways to
sit for work, to speak, to sleep. We will have many
new ways to eat. things are going to evolve every
day because we are evolving in society.

contractdesign.com 	

july | august 2014



http://www.contractdesign.com

Contract - July/August 2014

Table of Contents for the Digital Edition of Contract - July/August 2014

Contract - July/August 2014
Contents
Editorial
Industry News
Columnist: Negotiate Services, Compensation, and Agreement to Win
Product Focus: Parallel Lines
best of NeoCon®
The London EDITION
Great Court Restaurant
Madison Central Library
Galbraith Hall
Coworking: A Workplace Paradigm Shift
Competition: Inspirations Awards
Designers Select: Textiles
Sources
Ad Index
Perspectives: Patricia Urquiola and Giulio Cappellini Discuss Openest and the State of Design
Contract - July/August 2014 - Intro
Contract - July/August 2014 - Contract - July/August 2014
Contract - July/August 2014 - Cover2
Contract - July/August 2014 - 1
Contract - July/August 2014 - 2
Contract - July/August 2014 - 3
Contract - July/August 2014 - Contents
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Contract - July/August 2014 - Editorial
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Contract - July/August 2014 - Industry News
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Contract - July/August 2014 - 37
Contract - July/August 2014 - Columnist: Negotiate Services, Compensation, and Agreement to Win
Contract - July/August 2014 - 39
Contract - July/August 2014 - 40
Contract - July/August 2014 - 41
Contract - July/August 2014 - Product Focus: Parallel Lines
Contract - July/August 2014 - 43
Contract - July/August 2014 - 44
Contract - July/August 2014 - 45
Contract - July/August 2014 - 46
Contract - July/August 2014 - 47
Contract - July/August 2014 - 48
Contract - July/August 2014 - best of NeoCon®
Contract - July/August 2014 - 50
Contract - July/August 2014 - 51
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Contract - July/August 2014 - 108
Contract - July/August 2014 - 109
Contract - July/August 2014 - 110
Contract - July/August 2014 - 111
Contract - July/August 2014 - The London EDITION
Contract - July/August 2014 - 113
Contract - July/August 2014 - 114
Contract - July/August 2014 - 115
Contract - July/August 2014 - 116
Contract - July/August 2014 - 117
Contract - July/August 2014 - 118
Contract - July/August 2014 - 119
Contract - July/August 2014 - Great Court Restaurant
Contract - July/August 2014 - 121
Contract - July/August 2014 - 122
Contract - July/August 2014 - 123
Contract - July/August 2014 - 124
Contract - July/August 2014 - 125
Contract - July/August 2014 - Madison Central Library
Contract - July/August 2014 - 127
Contract - July/August 2014 - 128
Contract - July/August 2014 - 129
Contract - July/August 2014 - 130
Contract - July/August 2014 - 131
Contract - July/August 2014 - 132
Contract - July/August 2014 - 133
Contract - July/August 2014 - Galbraith Hall
Contract - July/August 2014 - 135
Contract - July/August 2014 - 136
Contract - July/August 2014 - 137
Contract - July/August 2014 - 138
Contract - July/August 2014 - 139
Contract - July/August 2014 - Coworking: A Workplace Paradigm Shift
Contract - July/August 2014 - 141
Contract - July/August 2014 - 142
Contract - July/August 2014 - 143
Contract - July/August 2014 - 144
Contract - July/August 2014 - 145
Contract - July/August 2014 - Competition: Inspirations Awards
Contract - July/August 2014 - 147
Contract - July/August 2014 - 148
Contract - July/August 2014 - 149
Contract - July/August 2014 - 150
Contract - July/August 2014 - 151
Contract - July/August 2014 - Designers Select: Textiles
Contract - July/August 2014 - 153
Contract - July/August 2014 - Sources
Contract - July/August 2014 - 155
Contract - July/August 2014 - 156
Contract - July/August 2014 - 157
Contract - July/August 2014 - Ad Index
Contract - July/August 2014 - 159
Contract - July/August 2014 - Perspectives: Patricia Urquiola and Giulio Cappellini Discuss Openest and the State of Design
Contract - July/August 2014 - Cover3
Contract - July/August 2014 - Cover4
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