Contract - January/February 2015 - (Page 96)

interiors awards office: large NeueHouse Client NeueHouse Location New York Rockwell Group T NeueHouse speaks well to what creatives are doing. This project defines a new level of sophistication and material expression for coworking spaces that have been, to date, sorely lacking. It's a disrupter, and is going to set the bar higher for coworking interiors. jurY By Krista Sykes Photography by Eric Laignel 96 oday's hospitality models transcend typologies, including office design. Indeed it would be difficult to find a more hospitality-driven office environment than NeueHouse, a coworking shared workspace for creative entrepreneurs in fashion, design, art, film, and publishing. Designed by Rockwell Group, NeueHouse occupies five floors of a century-old building in New York's Flatiron District. The 35,000-square-foot space-formerly a light fixture manufacturer and then an auction house-represents a unique hybrid of both workplace and hospitality design, offering its members a fashionable and flexible home away from home. NeueHouse exists "to bring a community of entrepreneurs together and provide a strong calendar for arts, music, and intellectual events to foster cultural interests and discussions among members," says Cristina Azario, principal of NeueHouse Studio. From the onset, the challenge involved "thinking of the space in these terms," Azario says, "not just as an office space, but more so as a residential space-a center for this population to interact." In its domestic aspirations, NeueHouse moves beyond conventional coworking spaces-although it provides expected amenities like print pantries, phone booths, and varied working environments. In addition to 300 dedicated desks and 150 flexible workspaces, NeueHouse offers a subterranean library, screening room, and recording studio. The overall impression is boutique hotel meets chic residence, more social club than corporate office. David Rockwell, the founder and president of Rockwell Group, is also a partner in the NeueHouse operation and his sense of theater informed the design of this interior. The Rockwell designers looked to "create spaces that change depending on how people work, gather, and play throughout the day," says Greg Keffer, Rockwell Group principal and studio leader. Building on the project's residential underpinnings, Keffer's team devised three "urban community zones"-named Park, Pier, and Neighborhood- to support a range of activities, from quiet work to informal conversations to programmed cultural events. "The design is really simple," Keffer says. "It's a framework that allows for an amazing group of people to work, have fun, and share ideas." contractdesign.com january | february 2015 http://www.contractdesign.com

Table of Contents for the Digital Edition of Contract - January/February 2015

Contents
Editorial
Industry News
Columnist: Moving Practice Beyond Analog
Product Focus: A Family Affair
Product Briefs: Flooring, Seating, Textiles, and Wallcoverings
Designer of the Year
Legend Award
Annual Interiors Awards
Adaptive Reuse
Education
Entertainment
Healthcare
Historic Restoration
Hotel
Office: Large
Office: Small
Public/Civic
Restaurant
Retail
Sports
Student
Designers Select: Lighting
Sources
Ad Index
Installation: A Journey Through Austria Depicted on Screens

Contract - January/February 2015

http://www.nxtbook.com/nxtbooks/contract/20200203
http://www.nxtbook.com/nxtbooks/contract/202001
http://www.nxtbook.com/nxtbooks/contract/201912
http://www.nxtbook.com/nxtbooks/contract/201911
http://www.nxtbook.com/nxtbooks/contract/201910
http://www.nxtbook.com/nxtbooks/contract/womeninbusiness_2019
http://www.nxtbook.com/nxtbooks/contract/201909
http://www.nxtbook.com/nxtbooks/contract/201908
http://www.nxtbook.com/nxtbooks/contract/20190607
http://www.nxtbook.com/nxtbooks/contract/onpp-foresight_2019
http://www.nxtbook.com/nxtbooks/contract/201905
http://www.nxtbook.com/nxtbooks/contract/201904
http://www.nxtbook.com/nxtbooks/contract/201903
http://www.nxtbook.com/nxtbooks/contract/20190102
http://www.nxtbook.com/nxtbooks/contract/201812
http://www.nxtbook.com/nxtbooks/contract/womeninbusiness_2018
http://www.nxtbook.com/nxtbooks/contract/201811
http://www.nxtbook.com/nxtbooks/contract/201810
http://www.nxtbook.com/nxtbooks/contract/201809
http://www.nxtbook.com/nxtbooks/contract/20180708
http://www.nxtbook.com/nxtbooks/contract/201806
http://www.nxtbook.com/nxtbooks/contract/201805
http://www.nxtbook.com/nxtbooks/contract/201804
http://www.nxtbook.com/nxtbooks/contract/201803
http://www.nxtbook.com/nxtbooks/contract/20180102
http://www.nxtbook.com/nxtbooks/contract/201712
http://www.nxtbook.com/nxtbooks/contract/201711
http://www.nxtbook.com/nxtbooks/contract/201710
http://www.nxtbook.com/nxtbooks/contract/201709
http://www.nxtbook.com/nxtbooks/contract/2017neocon
http://www.nxtbook.com/nxtbooks/contract/20170708
http://www.nxtbook.com/nxtbooks/contract/201706
http://www.nxtbook.com/nxtbooks/contract/201705
http://www.nxtbook.com/nxtbooks/contract/201704
http://www.nxtbook.com/nxtbooks/contract/201703
http://www.nxtbook.com/nxtbooks/contract/20170102
http://www.nxtbook.com/nxtbooks/contract/201612
http://www.nxtbook.com/nxtbooks/contract/201611
http://www.nxtbook.com/nxtbooks/contract/201610
http://www.nxtbook.com/nxtbooks/contract/201609
http://www.nxtbook.com/nxtbooks/contract/2016neocon
http://www.nxtbook.com/nxtbooks/contract/201607
http://www.nxtbook.com/nxtbooks/contract/201606
http://www.nxtbook.com/nxtbooks/contract/201605
http://www.nxtbook.com/nxtbooks/contract/201604
http://www.nxtbook.com/nxtbooks/contract/201603
http://www.nxtbook.com/nxtbooks/contract/20160102
http://www.nxtbook.com/nxtbooks/contract/201512
http://www.nxtbook.com/nxtbooks/contract/201511
http://www.nxtbook.com/nxtbooks/contract/201510
http://www.nxtbook.com/nxtbooks/contract/201509
http://www.nxtbook.com/nxtbooks/contract/20150708
http://www.nxtbook.com/nxtbooks/contract/2015neocon
http://www.nxtbook.com/nxtbooks/contract/201506
http://www.nxtbook.com/nxtbooks/contract/201505
http://www.nxtbook.com/nxtbooks/contract/201504
http://www.nxtbook.com/nxtbooks/contract/201503
http://www.nxtbook.com/nxtbooks/contract/201501
http://www.nxtbook.com/nxtbooks/contract/201412
http://www.nxtbook.com/nxtbooks/contract/201411
http://www.nxtbook.com/nxtbooks/contract/201410
http://www.nxtbook.com/nxtbooks/contract/201409
http://www.nxtbook.com/nxtbooks/contract/2014neocon
http://www.nxtbook.com/nxtbooks/contract/20140708
http://www.nxtbook.com/nxtbooks/contract/201406
http://www.nxtbook.com/nxtbooks/contract/201405
http://www.nxtbook.com/nxtbooks/contract/201404
http://www.nxtbook.com/nxtbooks/contract/201403
http://www.nxtbook.com/nxtbooks/contract/iida_red2014
http://www.nxtbook.com/nxtbooks/contract/201401
http://www.nxtbook.com/nxtbooks/nielsen/contract_201312
http://www.nxtbook.com/nxtbooks/nielsen/contract_201311
http://www.nxtbook.com/nxtbooks/nielsen/contract_201310
http://www.nxtbook.com/nxtbooks/nielsen/contract_201310_v2
http://www.nxtbook.com/nxtbooks/nielsen/contract_201309
http://www.nxtbook.com/nxtbooks/nielsen/contract_20130708
http://www.nxtbook.com/nxtbooks/nielsen/contract_20130708_neocon_supplement
http://www.nxtbook.com/nxtbooks/nielsen/contract_201306
http://www.nxtbook.com/nxtbooks/nielsen/contract_201305
http://www.nxtbook.com/nxtbooks/nielsen/contract_201304
http://www.nxtbook.com/nxtbooks/nielsen/contract_201303
http://www.nxtbook.com/nxtbooks/nielsen/contract_20130102
http://www.nxtbook.com/nxtbooks/nielsen/contract_201212
http://www.nxtbook.com/nxtbooks/nielsen/contract_201211
http://www.nxtbook.com/nxtbooks/nielsen/contract_201210
http://www.nxtbook.com/nxtbooks/nielsen/contract_201209
http://www.nxtbook.com/nxtbooks/nielsen/contract_ncw_201208
http://www.nxtbook.com/nxtbooks/nielsen/contract_201208
http://www.nxtbook.com/nxtbooks/nielsen/contract_201206
http://www.nxtbook.com/nxtbooks/nielsen/contract_201205
http://www.nxtbook.com/nxtbooks/nielsen/contract_201204
http://www.nxtbook.com/nxtbooks/nielsen/contract_201203
http://www.nxtbook.com/nxtbooks/nielsen/contract_20120102
http://www.nxtbook.com/nxtbooks/nielsen/contract_20111112
http://www.nxtbook.com/nxtbooks/nielsen/contract_201110
http://www.nxtbook.com/nxtbooks/nielsen/contract_201109
http://www.nxtbook.com/nxtbooks/nielsen/contract_2011neoconwinners
http://www.nxtbook.com/nxtbooks/nielsen/contract_201108
http://www.nxtbook.com/nxtbooks/nielsen/contract_201106
http://www.nxtbook.com/nxtbooks/nielsen/contract_201105
http://www.nxtbook.com/nxtbooks/nielsen/contract_201104
http://www.nxtbook.com/nxtbooks/nielsen/contract_201103
http://www.nxtbook.com/nxtbooks/nielsen/contract_20110102
http://www.nxtbook.com/nxtbooks/nielsen/contract_20101112
http://www.nxtbook.com/nxtbooks/nielsen/contract_201010
http://www.nxtbook.com/nxtbooks/nielsen/contract_201009
http://www.nxtbook.com/nxtbooks/nielsen/contract_20100708
http://www.nxtbook.com/nxtbooks/nielsen/contract_201006
http://www.nxtbook.com/nxtbooks/nielsen/contract_201005
http://www.nxtbook.com/nxtbooks/nielsen/contract_201004
http://www.nxtbook.com/nxtbooks/nielsen/contract_201003
http://www.nxtbook.com/nxtbooks/nielsen/contract_20100102
http://www.nxtbook.com/nxtbooks/nielsen/contract_200911
http://www.nxtbook.com/nxtbooks/nielsen/contract_200909
http://www.nxtbook.com/nxtbooks/nielsen/contract_200910
http://www.nxtbook.com/nxtbooks/nielsen/contract_200908
http://www.nxtbook.com/nxtbooks/nielsen/contract_200907
http://www.nxtbook.com/nxtbooks/nielsen/contract_200906
http://www.nxtbook.com/nxtbooks/nielsen/contract_200905
http://www.nxtbook.com/nxtbooks/nielsen/contract_200904
http://www.nxtbook.com/nxtbooks/nielsen/contract_200903
http://www.nxtbook.com/nxtbooks/nielsen/contract_200902
http://www.nxtbook.com/nxtbooks/nielsen/contract_200901
http://www.nxtbookMEDIA.com