Contract - January/February 2015 - (Page 96)

interiors awards office: large NeueHouse Client NeueHouse Location New York Rockwell Group T NeueHouse speaks well to what creatives are doing. This project defines a new level of sophistication and material expression for coworking spaces that have been, to date, sorely lacking. It's a disrupter, and is going to set the bar higher for coworking interiors. jurY By Krista Sykes Photography by Eric Laignel 96 oday's hospitality models transcend typologies, including office design. Indeed it would be difficult to find a more hospitality-driven office environment than NeueHouse, a coworking shared workspace for creative entrepreneurs in fashion, design, art, film, and publishing. Designed by Rockwell Group, NeueHouse occupies five floors of a century-old building in New York's Flatiron District. The 35,000-square-foot space-formerly a light fixture manufacturer and then an auction house-represents a unique hybrid of both workplace and hospitality design, offering its members a fashionable and flexible home away from home. NeueHouse exists "to bring a community of entrepreneurs together and provide a strong calendar for arts, music, and intellectual events to foster cultural interests and discussions among members," says Cristina Azario, principal of NeueHouse Studio. From the onset, the challenge involved "thinking of the space in these terms," Azario says, "not just as an office space, but more so as a residential space-a center for this population to interact." In its domestic aspirations, NeueHouse moves beyond conventional coworking spaces-although it provides expected amenities like print pantries, phone booths, and varied working environments. In addition to 300 dedicated desks and 150 flexible workspaces, NeueHouse offers a subterranean library, screening room, and recording studio. The overall impression is boutique hotel meets chic residence, more social club than corporate office. David Rockwell, the founder and president of Rockwell Group, is also a partner in the NeueHouse operation and his sense of theater informed the design of this interior. The Rockwell designers looked to "create spaces that change depending on how people work, gather, and play throughout the day," says Greg Keffer, Rockwell Group principal and studio leader. Building on the project's residential underpinnings, Keffer's team devised three "urban community zones"-named Park, Pier, and Neighborhood- to support a range of activities, from quiet work to informal conversations to programmed cultural events. "The design is really simple," Keffer says. "It's a framework that allows for an amazing group of people to work, have fun, and share ideas." january | february 2015

Table of Contents for the Digital Edition of Contract - January/February 2015

Industry News
Columnist: Moving Practice Beyond Analog
Product Focus: A Family Affair
Product Briefs: Flooring, Seating, Textiles, and Wallcoverings
Designer of the Year
Legend Award
Annual Interiors Awards
Adaptive Reuse
Historic Restoration
Office: Large
Office: Small
Designers Select: Lighting
Ad Index
Installation: A Journey Through Austria Depicted on Screens

Contract - January/February 2015