Contract - October 2015 - 32

Creating room for purpose, along with the freedom
of expression, engages the greatest number
of individuals within a firm with the design process.
The more individuals in the office feel like they
have room to grow in a manner that is meaningful
to themselves, the more they will be encouraged
to be engaged in the firm's future and ultimately
its success.

Building a Purpose-driven Practice
by Evelyn M. Lee, AIA

Evelyn M. Lee, AIA, writes
a regular column for Contract
on business practices in design
and professional development.
Lee is a senior strategist at
MKThink, the ideas company
for the built environment
based in San Francisco,
and holds graduate degrees
in architecture, public
administration, and business
administration. Lee has served
on the AIA national board
of directors and, in 2014,
she received the AIA Young
Architects Award. Her website
is evelynlee.com.

32

When analyzing the shortcomings of a design firm's
business model, I often see parallels between designers
and artists. In many cases, we tend to undervalue
our services to ensure that we are still able to create
our craft, or complete the project. However, doing
so often makes us lose our sense of purpose. So how
do we bring purpose back to the design workforce?
Or, more importantly, how are firms going to become
exemplary in a new, purpose-filled economy?
Build a practice focused on people
In his book "The Purpose Economy: How Your
Desire for Impact, Personal Growth and Community
Is Changing the World," author Aaron Hurst writes:
"During the week, most of us spend at least 50
percent of our waking time at work. If we aren't
getting our need for purpose met here, we are
unlikely to have satisfying levels of purpose in our
overall lives." For you as an individual, it is always
important to remember the reason why you entered
the design profession, why you joined a particular
firm, or why you started your design firm. Do those
aspects still hold true for you today in your given
position? What changes would have to be made
within your current company to match your original
motivation for joining or starting it, or to instill
greater purpose generally?
Bringing purpose into a firm drives innovation
and encourages participation from employees.

Build a practice that engages community
By definition, community is a feeling of fellowship
with others as a result of common attitudes, interests,
and goals. Pairing community with a sense of purpose
focuses not only on the neighborhood in which
the firm's physical office resides or the community
that the firm builds within its own walls, but it also
focuses on the type of community that the firm
builds with its clients. The current state of the
industry is ripe with opportunity, so I encourage
firms to be selective about the types of clients
and work they pursue.
Within the purpose economy, our clients
are looking for ways to both make their processes
more transparent and to further their own engagement
within the communities they serve. As designers,
our understanding of the end users and their true
needs becomes more important to the success
of the design and implementation. Encourage your
clients to give you access to all of the stakeholders
necessary to make the process a success, and show
them how it will further create purpose within their
own organizations.
Build a practice that is adaptable to change
The ability to adapt to change is becoming more
necessary to the success of any industry. But that
is particularly true in our design industry, which
continues to specialize its expertise and commoditize
the services it offers. Designers must be aware
of changes in the economy that can have significant
impact on a client's business and the decisions
it makes about processes, operations, and managing
capital asset spending. Understanding the client's
line of business will enable greater opportunity
for a designer to articulate the value of the design
services provided. Doing so will help you identify
opportunities to increase your value to a client
in a way that is purposeful to the organization's
greater mission and vision for the future.
A firm built on purpose is one that places equal
emphasis on having a positive impact on its own
employees, the clients, and the communities it serves,
as well as the prosperity of the practice itself.
"In an organization that prizes purpose," Hurst writes,
"management is held to a higher standard." All
individuals in a firm-not only management-must
be held to a higher standard and continue to push
past boundaries and comfort levels. But, with higher
purpose often comes greater rewards. c
contractdesign.com

OCTOBER 2015

PHOTOGRAPHY: CARL BOWER

COLUMNIST


http://www.evelynlee.com http://www.contractdesign.com

Contract - October 2015

Table of Contents for the Digital Edition of Contract - October 2015

Contract - October 2015
Contents
Editorial
Industry News
Columnist: Building a Purpose-driven Practice
Product Focus: Waiting Patiently
Healthcare Design Expo Product Preview
Healthcare Design Expo Product Preview
Kaiser Permanente Kraemer Radiation Oncology Center
UNC Hospitals Hillsborough Campus
Palo Alto Medical Foundation San Carlos Center
2015 Healthcare Environment Awards
Ambulatory Care Winner
Ambulatory Care Honorable Mention
Acute Care Winner: Meander Medisch Centrum
Acute Care Winner: Roberts Pavilion Floors 8 and 9
Long-Term Care Winner
Conceptual Design Honorable Mention
Student Winner and Honorable Mention
Book Review: Modern Clinic Design: Strategies for an Era of Change
Designers Select: Healthcare
Sources
Ad Index
Installation: Vibrant Mosaics Greet Visitors to the Newest New York Subway Entrance
Contract - October 2015 - Intro
Contract - October 2015 - Contract - October 2015
Contract - October 2015 - Cover2
Contract - October 2015 - 1
Contract - October 2015 - 2
Contract - October 2015 - 3
Contract - October 2015 - 4
Contract - October 2015 - 5
Contract - October 2015 - Contents
Contract - October 2015 - 7
Contract - October 2015 - 8
Contract - October 2015 - 9
Contract - October 2015 - 10
Contract - October 2015 - 11
Contract - October 2015 - 12
Contract - October 2015 - 13
Contract - October 2015 - 14
Contract - October 2015 - 15
Contract - October 2015 - 16
Contract - October 2015 - 17
Contract - October 2015 - 18
Contract - October 2015 - 19
Contract - October 2015 - Editorial
Contract - October 2015 - 21
Contract - October 2015 - 22
Contract - October 2015 - 23
Contract - October 2015 - 24
Contract - October 2015 - Industry News
Contract - October 2015 - 26
Contract - October 2015 - 27
Contract - October 2015 - 28
Contract - October 2015 - 29
Contract - October 2015 - 30
Contract - October 2015 - 31
Contract - October 2015 - Columnist: Building a Purpose-driven Practice
Contract - October 2015 - 33
Contract - October 2015 - 34
Contract - October 2015 - 35
Contract - October 2015 - Product Focus: Waiting Patiently
Contract - October 2015 - 37
Contract - October 2015 - Healthcare Design Expo Product Preview
Contract - October 2015 - 39
Contract - October 2015 - 40
Contract - October 2015 - 41
Contract - October 2015 - 42
Contract - October 2015 - 43
Contract - October 2015 - 44
Contract - October 2015 - 45
Contract - October 2015 - 46
Contract - October 2015 - 47
Contract - October 2015 - 48
Contract - October 2015 - 49
Contract - October 2015 - 50
Contract - October 2015 - 51
Contract - October 2015 - 52
Contract - October 2015 - 53
Contract - October 2015 - Healthcare Design Expo Product Preview
Contract - October 2015 - 55
Contract - October 2015 - 56
Contract - October 2015 - 57
Contract - October 2015 - 58
Contract - October 2015 - 59
Contract - October 2015 - 60
Contract - October 2015 - 61
Contract - October 2015 - Kaiser Permanente Kraemer Radiation Oncology Center
Contract - October 2015 - 63
Contract - October 2015 - 64
Contract - October 2015 - 65
Contract - October 2015 - 66
Contract - October 2015 - 67
Contract - October 2015 - UNC Hospitals Hillsborough Campus
Contract - October 2015 - 69
Contract - October 2015 - 70
Contract - October 2015 - 71
Contract - October 2015 - Palo Alto Medical Foundation San Carlos Center
Contract - October 2015 - 73
Contract - October 2015 - 74
Contract - October 2015 - 75
Contract - October 2015 - 76
Contract - October 2015 - 77
Contract - October 2015 - 78
Contract - October 2015 - 79
Contract - October 2015 - 80
Contract - October 2015 - 2015 Healthcare Environment Awards
Contract - October 2015 - Ambulatory Care Winner
Contract - October 2015 - 83
Contract - October 2015 - 84
Contract - October 2015 - 85
Contract - October 2015 - 86
Contract - October 2015 - 87
Contract - October 2015 - Ambulatory Care Honorable Mention
Contract - October 2015 - 89
Contract - October 2015 - 90
Contract - October 2015 - 91
Contract - October 2015 - Acute Care Winner: Meander Medisch Centrum
Contract - October 2015 - 93
Contract - October 2015 - Acute Care Winner: Roberts Pavilion Floors 8 and 9
Contract - October 2015 - 95
Contract - October 2015 - Long-Term Care Winner
Contract - October 2015 - 97
Contract - October 2015 - Conceptual Design Honorable Mention
Contract - October 2015 - 99
Contract - October 2015 - Student Winner and Honorable Mention
Contract - October 2015 - 101
Contract - October 2015 - Book Review: Modern Clinic Design: Strategies for an Era of Change
Contract - October 2015 - 103
Contract - October 2015 - Designers Select: Healthcare
Contract - October 2015 - 105
Contract - October 2015 - Sources
Contract - October 2015 - 107
Contract - October 2015 - 108
Contract - October 2015 - 109
Contract - October 2015 - Ad Index
Contract - October 2015 - 111
Contract - October 2015 - Installation: Vibrant Mosaics Greet Visitors to the Newest New York Subway Entrance
Contract - October 2015 - Cover3
Contract - October 2015 - Cover4
http://www.nxtbook.com/nxtbooks/contract/20200203
http://www.nxtbook.com/nxtbooks/contract/202001
http://www.nxtbook.com/nxtbooks/contract/201912
http://www.nxtbook.com/nxtbooks/contract/201911
http://www.nxtbook.com/nxtbooks/contract/201910
http://www.nxtbook.com/nxtbooks/contract/womeninbusiness_2019
http://www.nxtbook.com/nxtbooks/contract/201909
http://www.nxtbook.com/nxtbooks/contract/201908
http://www.nxtbook.com/nxtbooks/contract/20190607
http://www.nxtbook.com/nxtbooks/contract/onpp-foresight_2019
http://www.nxtbook.com/nxtbooks/contract/201905
http://www.nxtbook.com/nxtbooks/contract/201904
http://www.nxtbook.com/nxtbooks/contract/201903
http://www.nxtbook.com/nxtbooks/contract/20190102
http://www.nxtbook.com/nxtbooks/contract/201812
http://www.nxtbook.com/nxtbooks/contract/womeninbusiness_2018
http://www.nxtbook.com/nxtbooks/contract/201811
http://www.nxtbook.com/nxtbooks/contract/201810
http://www.nxtbook.com/nxtbooks/contract/201809
http://www.nxtbook.com/nxtbooks/contract/20180708
http://www.nxtbook.com/nxtbooks/contract/201806
http://www.nxtbook.com/nxtbooks/contract/201805
http://www.nxtbook.com/nxtbooks/contract/201804
http://www.nxtbook.com/nxtbooks/contract/201803
http://www.nxtbook.com/nxtbooks/contract/20180102
http://www.nxtbook.com/nxtbooks/contract/201712
http://www.nxtbook.com/nxtbooks/contract/201711
http://www.nxtbook.com/nxtbooks/contract/201710
http://www.nxtbook.com/nxtbooks/contract/201709
http://www.nxtbook.com/nxtbooks/contract/2017neocon
http://www.nxtbook.com/nxtbooks/contract/20170708
http://www.nxtbook.com/nxtbooks/contract/201706
http://www.nxtbook.com/nxtbooks/contract/201705
http://www.nxtbook.com/nxtbooks/contract/201704
http://www.nxtbook.com/nxtbooks/contract/201703
http://www.nxtbook.com/nxtbooks/contract/20170102
http://www.nxtbook.com/nxtbooks/contract/201612
http://www.nxtbook.com/nxtbooks/contract/201611
http://www.nxtbook.com/nxtbooks/contract/201610
http://www.nxtbook.com/nxtbooks/contract/201609
http://www.nxtbook.com/nxtbooks/contract/2016neocon
http://www.nxtbook.com/nxtbooks/contract/201607
http://www.nxtbook.com/nxtbooks/contract/201606
http://www.nxtbook.com/nxtbooks/contract/201605
http://www.nxtbook.com/nxtbooks/contract/201604
http://www.nxtbook.com/nxtbooks/contract/201603
http://www.nxtbook.com/nxtbooks/contract/20160102
http://www.nxtbook.com/nxtbooks/contract/201512
http://www.nxtbook.com/nxtbooks/contract/201511
http://www.nxtbook.com/nxtbooks/contract/201510
http://www.nxtbook.com/nxtbooks/contract/201509
http://www.nxtbook.com/nxtbooks/contract/20150708
http://www.nxtbook.com/nxtbooks/contract/2015neocon
http://www.nxtbook.com/nxtbooks/contract/201506
http://www.nxtbook.com/nxtbooks/contract/201505
http://www.nxtbook.com/nxtbooks/contract/201504
http://www.nxtbook.com/nxtbooks/contract/201503
http://www.nxtbook.com/nxtbooks/contract/201501
http://www.nxtbook.com/nxtbooks/contract/201412
http://www.nxtbook.com/nxtbooks/contract/201411
http://www.nxtbook.com/nxtbooks/contract/201410
http://www.nxtbook.com/nxtbooks/contract/201409
http://www.nxtbook.com/nxtbooks/contract/2014neocon
http://www.nxtbook.com/nxtbooks/contract/20140708
http://www.nxtbook.com/nxtbooks/contract/201406
http://www.nxtbook.com/nxtbooks/contract/201405
http://www.nxtbook.com/nxtbooks/contract/201404
http://www.nxtbook.com/nxtbooks/contract/201403
http://www.nxtbook.com/nxtbooks/contract/iida_red2014
http://www.nxtbook.com/nxtbooks/contract/201401
http://www.nxtbook.com/nxtbooks/nielsen/contract_201312
http://www.nxtbook.com/nxtbooks/nielsen/contract_201311
http://www.nxtbook.com/nxtbooks/nielsen/contract_201310
http://www.nxtbook.com/nxtbooks/nielsen/contract_201310_v2
http://www.nxtbook.com/nxtbooks/nielsen/contract_201309
http://www.nxtbook.com/nxtbooks/nielsen/contract_20130708
http://www.nxtbook.com/nxtbooks/nielsen/contract_20130708_neocon_supplement
http://www.nxtbook.com/nxtbooks/nielsen/contract_201306
http://www.nxtbook.com/nxtbooks/nielsen/contract_201305
http://www.nxtbook.com/nxtbooks/nielsen/contract_201304
http://www.nxtbook.com/nxtbooks/nielsen/contract_201303
http://www.nxtbook.com/nxtbooks/nielsen/contract_20130102
http://www.nxtbook.com/nxtbooks/nielsen/contract_201212
http://www.nxtbook.com/nxtbooks/nielsen/contract_201211
http://www.nxtbook.com/nxtbooks/nielsen/contract_201210
http://www.nxtbook.com/nxtbooks/nielsen/contract_201209
http://www.nxtbook.com/nxtbooks/nielsen/contract_ncw_201208
http://www.nxtbook.com/nxtbooks/nielsen/contract_201208
http://www.nxtbook.com/nxtbooks/nielsen/contract_201206
http://www.nxtbook.com/nxtbooks/nielsen/contract_201205
http://www.nxtbook.com/nxtbooks/nielsen/contract_201204
http://www.nxtbook.com/nxtbooks/nielsen/contract_201203
http://www.nxtbook.com/nxtbooks/nielsen/contract_20120102
http://www.nxtbook.com/nxtbooks/nielsen/contract_20111112
http://www.nxtbook.com/nxtbooks/nielsen/contract_201110
http://www.nxtbook.com/nxtbooks/nielsen/contract_201109
http://www.nxtbook.com/nxtbooks/nielsen/contract_2011neoconwinners
http://www.nxtbook.com/nxtbooks/nielsen/contract_201108
http://www.nxtbook.com/nxtbooks/nielsen/contract_201106
http://www.nxtbook.com/nxtbooks/nielsen/contract_201105
http://www.nxtbook.com/nxtbooks/nielsen/contract_201104
http://www.nxtbook.com/nxtbooks/nielsen/contract_201103
http://www.nxtbook.com/nxtbooks/nielsen/contract_20110102
http://www.nxtbook.com/nxtbooks/nielsen/contract_20101112
http://www.nxtbook.com/nxtbooks/nielsen/contract_201010
http://www.nxtbook.com/nxtbooks/nielsen/contract_201009
http://www.nxtbook.com/nxtbooks/nielsen/contract_20100708
http://www.nxtbook.com/nxtbooks/nielsen/contract_201006
http://www.nxtbook.com/nxtbooks/nielsen/contract_201005
http://www.nxtbook.com/nxtbooks/nielsen/contract_201004
http://www.nxtbook.com/nxtbooks/nielsen/contract_201003
http://www.nxtbook.com/nxtbooks/nielsen/contract_20100102
http://www.nxtbook.com/nxtbooks/nielsen/contract_200911
http://www.nxtbook.com/nxtbooks/nielsen/contract_200909
http://www.nxtbook.com/nxtbooks/nielsen/contract_200910
http://www.nxtbook.com/nxtbooks/nielsen/contract_200908
http://www.nxtbook.com/nxtbooks/nielsen/contract_200907
http://www.nxtbook.com/nxtbooks/nielsen/contract_200906
http://www.nxtbook.com/nxtbooks/nielsen/contract_200905
http://www.nxtbook.com/nxtbooks/nielsen/contract_200904
http://www.nxtbook.com/nxtbooks/nielsen/contract_200903
http://www.nxtbook.com/nxtbooks/nielsen/contract_200902
http://www.nxtbook.com/nxtbooks/nielsen/contract_200901
http://www.nxtbookMEDIA.com