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BRAND REPORT 2015
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architectural lighting
accessories
architectural glass / carpets: modular
casegoods / ceiling tiles and systems
carpet: broadloom
computer support / conference tables
desks and credenzas / education solutions
ergonomic seating / fabrics and textiles
furniture systems
filing and storage / flooring
guest and occasional seating / healthcare furniture
healthcare textiles
lounge seating / movable walls
occasional tables / paints and coatings
laminates
plumbing fixtures / signage and systems
solid surfacing / training tables
stacking and ganging chairs / tile and stone
wallcoverings
window treatments
what are your
For companies that bring products to market for
commercial interiors, brand awareness is crucial to
their success. In the 2015 Contract Brand Report
Awareness Survey, conducted by Aspen Media &
Market Research, Contract readers named their
three favorite brands in each of 32 categories. The
compiled results are on the following pages. This
online survey utilized a random sample of Contract
magazine subscribers, and 231 respondents
participated. Not all respondents answered each
category. As a quality control, respondents were
double-screened (by list identification and selfreported occupation or company affiliation) to
restrict participants to either an architectural or
design function in one of four types of companies:
architectural firm, design firm, firm providing both
architectural and design services, or corporate
architectural or design function not affiliated with
an industry manufacturing or distribution company.
Readers were asked to respond only to
categories with which they had familiarity. All
responses were unaided. To ensure answers were
unbiased, no brand name prompts or lists were
provided. The results were tabulated and reported
for each of the 32 categories as architect, designer,
both, total, and other. This survey provides a
statistically valid comparison of results for the 2014
Contract Brand Report Awareness Survey with an
overall margin of error of +/- 6.6 percent at the 95
percent confidence level.
contractdesign.com
DECEMBER 2015
http://www.contractdesign.com
Contract - December 2015
Table of Contents for the Digital Edition of Contract - December 2015
Contract - December 2015
Contents
Editorial
Industry News
Columnist: Implementing a SWOT Analysis for Savvy Decision-Making
Editors’ Picks From Cersaie in Bologna, Italy
Product Focus: Stretched to the Limit
Product Highlights From 2015
Primark
IIDA Best of Asia Pacific Design Awards 2015
Brand Report 2015
Designers Select: Outdoor Products
Ad Index
Event: Contract Design Forum in Savannah Focused on Wellness
Contract - December 2015 - Intro
Contract - December 2015 - Contract - December 2015
Contract - December 2015 - Cover2
Contract - December 2015 - 1
Contract - December 2015 - 2
Contract - December 2015 - 3
Contract - December 2015 - Contents
Contract - December 2015 - 5
Contract - December 2015 - 6
Contract - December 2015 - 7
Contract - December 2015 - 8
Contract - December 2015 - 9
Contract - December 2015 - 10
Contract - December 2015 - 11
Contract - December 2015 - 12
Contract - December 2015 - 13
Contract - December 2015 - 14
Contract - December 2015 - 15
Contract - December 2015 - Editorial
Contract - December 2015 - 17
Contract - December 2015 - Industry News
Contract - December 2015 - 19
Contract - December 2015 - 20
Contract - December 2015 - 21
Contract - December 2015 - Columnist: Implementing a SWOT Analysis for Savvy Decision-Making
Contract - December 2015 - 23
Contract - December 2015 - Editors’ Picks From Cersaie in Bologna, Italy
Contract - December 2015 - 25
Contract - December 2015 - 26
Contract - December 2015 - 27
Contract - December 2015 - Product Focus: Stretched to the Limit
Contract - December 2015 - 29
Contract - December 2015 - Product Highlights From 2015
Contract - December 2015 - 31
Contract - December 2015 - 32
Contract - December 2015 - 33
Contract - December 2015 - 34
Contract - December 2015 - 35
Contract - December 2015 - 36
Contract - December 2015 - 37
Contract - December 2015 - 38
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Contract - December 2015 - 40
Contract - December 2015 - 41
Contract - December 2015 - 42
Contract - December 2015 - 43
Contract - December 2015 - Primark
Contract - December 2015 - 45
Contract - December 2015 - 46
Contract - December 2015 - 47
Contract - December 2015 - IIDA Best of Asia Pacific Design Awards 2015
Contract - December 2015 - 49
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Contract - December 2015 - Brand Report 2015
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Contract - December 2015 - 105
Contract - December 2015 - 106
Contract - December 2015 - 107
Contract - December 2015 - Designers Select: Outdoor Products
Contract - December 2015 - 109
Contract - December 2015 - Ad Index
Contract - December 2015 - 111
Contract - December 2015 - Event: Contract Design Forum in Savannah Focused on Wellness
Contract - December 2015 - Cover3
Contract - December 2015 - Cover4
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