Contract - December 2016 - 72

What
are
your
favorite
brands
?
BRAND REPORT 2016

Brand Report 2016

Brand awareness is critical to the success of companies that
create products for commercial interiors. Conducted by Aspen
Media & Market Research, the 2016 Contract Brand Report
Awareness Survey is an online survey asking a random sample
of Contract magazine subscribers to name their three favorite
brands in each of 32 categories.
The compiled results are presented on the following pages.
A total of 212 respondents participated in the survey. Due to the
breadth of the survey, not all respondents answered every category.
As a quality control, they were double-screened by list identification
and self-reported occupation or company affiliation to restrict
participants to either an architectural or design function in one
of four types of companies: architectural firm, design firm, firm

72

Humanscale Landscape Forms Skyline Design Bendheim BermanGlass McGrory Glass Pulp Stu
Group Atlas Carpet Mills Tandus Centiva Masland Contract Mannington Commercial Interface
Kimball Office Herman Miller National Office Furniture Office Furniture Nucraft Gunlocke Kno
Nienkämper Bernhardt Design Geiger Coalesse Haworth OFS Knoll Steelcase Geiger Herman
Nienkämper Peter Pepper Versteel Virco Herman Miller Steelcase Humanscale Knoll Haworth
Global Furniture Group Furniture Group KI Shaw Contract Interface Mohawk Group Manningto
Knoll Haworth HBF Kimball Office National Office Furniture Office Furniture Herman Miller Ne
Carnegie KnollTextiles Mayer Fabrics Wolf-Gordon Wilsonart Formica Nevamar Abet Laminati
Miller Adotta Allsteel Maars Bernhardt Design HBF Coalesse Davis National Office Furniture O
Standard Toto Hansgrohe Moen Delta Dornbracht Elkay Waterworks Duravit ASI Sloan Takefo
Haworth SitOnIt Seating Allsteel Arper National Office Furniture Office Furniture Global Furni
Falcon Howe Wolf-Gordon MDC Maharam Koroseal Carnegie TRI-KES Designtex D.L. Couch Kn
Steelcase Herman Miller Contract Haworth Mohawk Group Forbo Armstrong Milliken Herman M
Landscape Forms Bendheim BermanGlass McGrory Glass Pulp Studio 3form Galaxy Glass & St
Carpet Mills Masland Contract Mannington Commercial Interface J+J Flooring Group Karastan
National Office Furniture Office Furniture Nucraft Gunlocke Knoll Teknion Halcon Tuohy Arms
Coalesse Haworth OFS Knoll Geiger Steelcase Herman Miller Tuohy National Office Furniture O
Herman Miller Steelcase Humanscale Knoll Haworth SitOnIt Seating Allsteel Maharam Vitra D
Shaw Contract Interface Mohawk Group Mannington Commercial Armstrong Tandus Centiva
National Office Furniture Office Furniture Herman Miller Nemschoff Steelcase Carolina Wielan
Wolf-Gordon Wilsonart Formica Nevamar Abet Laminati Pionite Lamin-Art Arborite Bernhardt
Design HBF Coalesse Davis National Office Furniture Office Furniture Knoll Herman Miller An
Dornbracht Elkay Waterworks Duravit Sloan Takeform ASI 2/90 Sign Systems APCO Innerface
National Office Furniture Office Furniture Global Furniture Group Furniture Group Daltile Cros
Maharam Koroseal Carnegie TRI-KES Designtex D.L. Couch KnollTextiles National Office Furni
Haworth Mohawk Group Forbo Armstrong Milliken Herman Miller Steelcase Knoll Shaw Contra
BermanGlass McGrory Glass Pulp Studio 3form Galaxy Glass & Stone PPG Carvart Viracon Tec
Mannington Commercial Interface J+J Flooring Group Karastan Contract Milliken Interface Sh
Furniture Office Furniture Nucraft Gunlocke Knoll Teknion Halcon Tuohy Armstrong Humansc
OFS Knoll Steelcase Geiger Herman Miller Tuohy National Office Furniture Office Furniture Gu
Steelcase Humanscale Knoll Haworth SitOnIt Seating Allsteel Vitra Maharam Designtex KnollT
Interface Mohawk Group Mannington Commercial Armstrong Tandus Centiva Bentley Johnso
Office Furniture Herman Miller Nemschoff Steelcase Carolina Wieland Global Furniture Group
Nevamar Abet Laminati Pionite Lamin-Art Arborite Bernhardt Design Coalesse HBF Knoll Davis
National Office Furniture Office Furniture Knoll Herman Miller Andreu World Kimball Office H
Duravit Sloan Cornelius Takeform ASI APCO 2/90 Sign Systems Innerface 20/20 Sign Design P
Group Daltile Crossville Arper National Office Furniture Office Furniture Stone Source Americ
TRI-KES Designtex D.L. Couch KnollTextiles National Office Furniture Office Furniture Wallcov
Armstrong Milliken Herman Miller Steelcase Knoll Shaw Contract 3form Maharam Interface Te
3form Galaxy Glass & Stone PPG Carvart Viracon Tech Lighting Lightolier Flos Focal Point Lith
J+J Flooring Group Karastan Contract Milliken Interface Shaw Contract Mohawk Group Tandu
Teknion Halcon Tuohy Armstrong USG CertainTeed Rockfon Hunter Douglas Ceilings Plus Dec
National Office Furniture Office Furniture Gunlocke Nucraft Bernhardt Design Kimball Office O
Allsteel Vitra Maharam Designtex KnollTextiles Momentum Group Group Carnegie Arc-Com K
Armstrong Tandus Centiva Bentley Johnsonite Milliken Forbo Tarkett Steelcase Herman Mille
Steelcase Carolina Wieland Global Furniture Group Furniture Group KI Kimball Office National
Arborite Bernhardt Design Coalesse HBF Knoll Davis Cabot Wrenn Arcadia Keilhauer Herman M
Knoll Herman Miller Andreu World Kimball Office HighTower Benjamin Moore Sherwin-William
20/20 Sign Design Innerface Cornelius InPro Caesarstone Cambria LG Hausys Hi-Macs Avonite
Daltile Crossville Stone Source American Olean Porcelanosa Florida Tile Ann Sacks Pental Nem
Furniture Office Furniture Wallcovering Innovations MechoShade Hunter Douglas Maharam Le
Contract 3form Maharam Interface Teknion Haworth Armstrong Peter Pepper Crate & Barrel M
Lighting Lightolier Flos Lithonia Lighting Lighting PPG Focal Point Zumtobel Louis Poulsen Vi
Shaw Contract Mohawk Group Tandus Centiva Milliken Mannington Commercial Bentley J+J F
Rockfon Hunter Douglas Ceilings Plus Decoustics Humanscale Steelcase Herman Miller Hawo
Nucraft Bernhardt Design Kimball Office OFS Steelcase KI Herman Miller Izzy+ Smith System
Momentum Group Group Carnegie Arc-Com Kravet Architex Mayer Fabrics Steelcase Herman
Milliken Forbo Tarkett Steelcase Herman Miller Haworth Knoll Allsteel Teknion Kimball Office V
Furniture Group KI Kimball Office National Office Furniture Office Furniture Maharam Designt
Arcadia Keilhauer Cabot Wrenn Herman Miller HighTower Kimball Office DIRTT Steelcase Mod
Benjamin Moore Sherwin-Williams PPG Scuffmaster Dunn-Edwards Behr Kelly-Moore Paints Pr
Pepper DuPont Wilsonart Caesarstone Cambria LG Hausys Hi-Macs Avonite Silestone Formica
Porcelanosa Florida Tile Ann Sacks Pental Nemo Arizona Tile Steelcase Herman Miller Hawort
Innovations MechoShade Hunter Douglas Maharam Levolor Carnegie KnollTextiles Lutron Des
Haworth Armstrong Peter Pepper Crate & Barrel Magnuson Group Knoll Mockett Steelcase We
providing
both architectural and design services, or corporate
Lighting Lighting Zumtobel Louis Poulsen Vibia Visa Lighting Bruck Lighting Cooper Shaw Co
architectural
or design
function
not affiliated
withGroup
an industry
Milliken Mannington
Commercial
Bentley
J+J Flooring
Patcraft Atlas Carpet Mills Durka
Humanscale Steelcase
Herman Miller
Haworth Knoll Workrite Allsteel Nucraft Steelcase Herm
manufacturing
or distribution
company.
Steelcase KI Herman Miller Izzy+ Smith System Haworth Egan National Office Furniture Office
Readers were asked to respond only for categories with
Architex Mayer Fabrics Steelcase Herman Miller Allsteel HON Knoll Haworth Office Specialty S
which
they have
familiarity.
responses
were unaided;
no brand
Knoll Allsteel
Teknion
KimballAll
Office
Vitra Bernhardt
Design Herman
Miller Steelcase Coaless
Office Furniture
Designtex
Arc-Com
Group Group
name
promptsMaharam
or lists were
provided,
to Momentum
assure responses
wereArchitex CF Stinson C
Kimball Office DIRTT Steelcase Modernfold KI NanaWall Skyfold Teknion Haworth Herman Mi
unbiased.
The results were tabulated and reported for each
Dunn-Edwards Behr Kelly-Moore Paints Pratt & Lambert Wolf-Gordon Kohler American Standa
of
the
32
categories
architect,
designer,
total,
and other.
Hausys Hi-Macs Avoniteas
Silestone
Formica
Dektonboth,
Staron
Steelcase
KI Knoll Herman Miller Ha
Tile Steelcase
Herman
Miller Haworth
Knoll Versteel
Bernhardt Design Nucraft Allsteel Falc
This survey
provides
a statistically
validKIcomparison
Carnegie KnollTextiles Lutron Designtex Graber Kirsch SWFcontract Interface Steelcase Herm
of
results for the 2015 Contract Brand Report Awareness Survey
Group Knoll Mockett Steelcase West Elm Forms+Surfaces Humanscale Landscape Forms Skyl
with
an overall
marginCooper
of errorShaw
of +/-Contract
6.7 percent
at Mohawk
the 95 percent
Lighting
Bruck Lighting
Bentley
Group Atlas Carpet Mills Tand
Group Patcraft
Atlas
Carpet
Mills Durkan
Geigerresponses
Steelcase Kimball
Office Herman Miller Natio
confidence
level.
The
full universe
of 2,526
is a contributing
Allsteel Nucraft Steelcase Herman Miller Knoll Nienkämper Bernhardt Design Geiger Coalesse
factor in the overall confidence of the reported conclusions.
National Office Furniture Office Furniture Nienkämper Peter Pepper Versteel Virco Herman M
up KI Shaw C
Herman Miller Steelcase Coalesse Davis Knoll Haworth HBF Kimball Office National Office Fur
Group Group Architex CF Stinson Carnegie KnollTextiles Mayer Fabrics Wolf-Gordon Wilsonar
Skyfold Teknion Haworth Herman Miller Adotta Allsteel Maars Bernhardt Design HBF Coalesse
Wolf-Gordon Kohler American Standard Toto Hansgrohe Moen Delta Dornbracht Elkay Waterw
Contract - December 2016

Table of Contents for the Digital Edition of Contract - December 2016
