Contract Magazine - September 2017 - 51
PHOTOGRAPHY:
Given these novel aspirations, the designer was fortunate
to have received carte blanche from his client. Nicolas says, "The brief
from Domenico Dolce was 'Surprise me!'"
Nicolas achieved his aims in the two-story 5,620-square-foot
space by working with light to bring theatricality into the design.
Intent on staying true to co-founder Dolce's Sicilian roots, Nicolas
metaphorically aligned his focus on illumination with daylight. "The
sun [in Sicily] is very strong and creates a black-and-white graphical
cityscape," he says. In maximizing natural light, he was able to craft
a backdrop that merges the future of Dolce & Gabbana with its past.
When commissioned to design a new Dolce & Gabbana store in
the vibrant Aoyama district of Tokyo, French designer Gwenael Nicolas,
president of the Tokyo-based multidisciplinary design firm Curiosity,
Altering perceptions
opted to view the realm of online retail as an opportunity and a source
To establish a dramatic setting of strong contrasts, Nicolas painted
of inspiration rather than a challenge. The result? His radical take
the ceiling, walls, and display plinths matte black. Ebony-toned ceramic
on a high-end apparel boutique turns the traditional retail paradigm
tiles cover the floors. Ceilings and ductwork are exposed, primarily
on its head.
to allow for the greatest height advantage on both floors (the ceiling
"The design reflects my ambition to translate the experience
of online shopping into a physical environment," says Nicolas. "Everybody height of the lower level is approximately 12 feet and the upper level
is about 10½ feet).
in the fashion industry is looking to create online experiences with
Vertical and horizontal display surfaces are clad in slabs of pale
websites that are exciting, showing products that pop up in ways that
Arabescato Carrara marble. Set against this chiaroscuro framework,
guide the customer through a maze of images. I wanted to create
a staircase with brass railings and brass-paneled walls adds a glittering
a similar experience in a real retail space, where products appear
note. The stair connects the first floor-where shoes and casual
and disappear in a carefully controlled choreography."
contract
Contract Magazine - September 2017
Table of Contents for the Digital Edition of Contract Magazine - September 2017
Contract Magazine - September 2017
Contents
Editorial
Industry News
Designer You Should Know: Brendan Ravenhill
Columnist: Offering Change Management Services Within a Well-Rounded Practice
Product Focus: Love Letter to London
Product Briefs
Dolce & Gabbana Tokyo
Harvey Nichols Menswear and Project 109
Rajeunir
West Elm Headquarters
Kettal
Interview Gesture, Movement, and Sound: The World of HUSH
Competition: 2017 IIDA Best of Latin America and the Caribbean
Designers Select: Retail
Sources
Ad Index
Exhibition: J’adore Dior
Contract Magazine - September 2017 - Contract Magazine - September 2017
Contract Magazine - September 2017 - Cover2
Contract Magazine - September 2017 - 1
Contract Magazine - September 2017 - 2
Contract Magazine - September 2017 - 3
Contract Magazine - September 2017 - Contents
Contract Magazine - September 2017 - 5
Contract Magazine - September 2017 - 6
Contract Magazine - September 2017 - 7
Contract Magazine - September 2017 - 8
Contract Magazine - September 2017 - 9
Contract Magazine - September 2017 - 10
Contract Magazine - September 2017 - 11
Contract Magazine - September 2017 - 12
Contract Magazine - September 2017 - 13
Contract Magazine - September 2017 - 14
Contract Magazine - September 2017 - 15
Contract Magazine - September 2017 - 16
Contract Magazine - September 2017 - 17
Contract Magazine - September 2017 - Editorial
Contract Magazine - September 2017 - 19
Contract Magazine - September 2017 - Industry News
Contract Magazine - September 2017 - 21
Contract Magazine - September 2017 - 22
Contract Magazine - September 2017 - 23
Contract Magazine - September 2017 - 24
Contract Magazine - September 2017 - 25
Contract Magazine - September 2017 - 26
Contract Magazine - September 2017 - 27
Contract Magazine - September 2017 - Designer You Should Know: Brendan Ravenhill
Contract Magazine - September 2017 - 29
Contract Magazine - September 2017 - Columnist: Offering Change Management Services Within a Well-Rounded Practice
Contract Magazine - September 2017 - 31
Contract Magazine - September 2017 - Product Focus: Love Letter to London
Contract Magazine - September 2017 - 33
Contract Magazine - September 2017 - Product Briefs
Contract Magazine - September 2017 - 35
Contract Magazine - September 2017 - 36
Contract Magazine - September 2017 - 37
Contract Magazine - September 2017 - 38
Contract Magazine - September 2017 - 39
Contract Magazine - September 2017 - 40
Contract Magazine - September 2017 - 41
Contract Magazine - September 2017 - 42
Contract Magazine - September 2017 - 43
Contract Magazine - September 2017 - 44
Contract Magazine - September 2017 - 45
Contract Magazine - September 2017 - 46
Contract Magazine - September 2017 - 47
Contract Magazine - September 2017 - Dolce & Gabbana Tokyo
Contract Magazine - September 2017 - 49
Contract Magazine - September 2017 - 50
Contract Magazine - September 2017 - 51
Contract Magazine - September 2017 - 52
Contract Magazine - September 2017 - 53
Contract Magazine - September 2017 - Harvey Nichols Menswear and Project 109
Contract Magazine - September 2017 - 55
Contract Magazine - September 2017 - 56
Contract Magazine - September 2017 - 57
Contract Magazine - September 2017 - 58
Contract Magazine - September 2017 - 59
Contract Magazine - September 2017 - Rajeunir
Contract Magazine - September 2017 - 61
Contract Magazine - September 2017 - 62
Contract Magazine - September 2017 - 63
Contract Magazine - September 2017 - West Elm Headquarters
Contract Magazine - September 2017 - 65
Contract Magazine - September 2017 - 66
Contract Magazine - September 2017 - 67
Contract Magazine - September 2017 - 68
Contract Magazine - September 2017 - 69
Contract Magazine - September 2017 - 70
Contract Magazine - September 2017 - 71
Contract Magazine - September 2017 - Kettal
Contract Magazine - September 2017 - 73
Contract Magazine - September 2017 - 74
Contract Magazine - September 2017 - 75
Contract Magazine - September 2017 - 76
Contract Magazine - September 2017 - 77
Contract Magazine - September 2017 - Interview Gesture, Movement, and Sound: The World of HUSH
Contract Magazine - September 2017 - 79
Contract Magazine - September 2017 - 80
Contract Magazine - September 2017 - 81
Contract Magazine - September 2017 - 82
Contract Magazine - September 2017 - 83
Contract Magazine - September 2017 - 84
Contract Magazine - September 2017 - 85
Contract Magazine - September 2017 - Competition: 2017 IIDA Best of Latin America and the Caribbean
Contract Magazine - September 2017 - 87
Contract Magazine - September 2017 - 88
Contract Magazine - September 2017 - 89
Contract Magazine - September 2017 - 90
Contract Magazine - September 2017 - 91
Contract Magazine - September 2017 - 92
Contract Magazine - September 2017 - 93
Contract Magazine - September 2017 - 94
Contract Magazine - September 2017 - 95
Contract Magazine - September 2017 - 96
Contract Magazine - September 2017 - 97
Contract Magazine - September 2017 - Designers Select: Retail
Contract Magazine - September 2017 - 99
Contract Magazine - September 2017 - Sources
Contract Magazine - September 2017 - 101
Contract Magazine - September 2017 - Ad Index
Contract Magazine - September 2017 - 103
Contract Magazine - September 2017 - Exhibition: J’adore Dior
Contract Magazine - September 2017 - Cover3
Contract Magazine - September 2017 - Cover4
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