Contract Magazine - March 2018 - 58
A ground-floor perfume
display area boasts marble
flooring and a matching
cash desk with glass pendants
highlighting the product
(above and opposite).
The design team restored the
facade to its original pre-war
state (opposite, bottom).
London-based interior designer Christopher Jenner has
established a reputation for breathing life back into heritage brands
in need of a contemporary update. His latest success story
is a 219-year-old perfume brand, Atkinsons, which recently sought
his expertise for the design of its London flagship.
Founded by George Atkinson in 1799, the English brand
counted royalty and celebrities among its well-heeled customers
in its heyday. Italian company Perfume Holding bought the brand
from Procter & Gamble 10 years ago to reintroduce customers
to Atkinsons's rich heritage.
After a period of dormancy, the brand returned this past
year with a new store that occupies two of the small but charming
Regency-era shop spaces in Mayfair's Burlington Arcade-a stone's
throw from the brand's original Grade II listed flagship on Old Bond
Street, which closed in 1955.
Not just a store, but also a home
"We didn't want Christopher to simply design a store," says Perfume
Holding CEO Dino Pace. "We wanted him to think about the new
house of Atkinsons, an experiential place where people could literally
breathe the essence of our creations and feel at home in a cozy
and intimate space."
Arranged over four narrow floors (including top-floor office
space) that formerly housed two cashmere shops, the team opened
up the layout and restored the facade to its original pre-war state.
Inside, Jenner introduces customers to the brand and its story through
a palette of aubergine and teal with accents of brass and bright
orange-a nod to the brand's distinctive packaging.
The basement level houses the store's traditional barbershop
service, boasting oak parquet floors, walls wrapped in woven
58
contractdesign.com
MARCH 2018
http://www.contractdesign.com
Contract Magazine - March 2018
Table of Contents for the Digital Edition of Contract Magazine - March 2018
Contract Magazine - March 2018
Contents
Editorial
Industry News
Designers You Should Know: FRANK
26 Columnist: Disrupting Practice: Findings from the Practice Innovation Lab
Product Focus: SILQ
Product Briefs
REI
adidas
Frye
Atkinsons
Galeria Melissa
Sources
Ad Index
72 Tokyo-based Emmanuelle Moureaux explores color and space with her immersive installation, “Color and Time”
Contract Magazine - March 2018 - Contract Magazine - March 2018
Contract Magazine - March 2018 - Cover2
Contract Magazine - March 2018 - 1
Contract Magazine - March 2018 - 2
Contract Magazine - March 2018 - 3
Contract Magazine - March 2018 - 4
Contract Magazine - March 2018 - 5
Contract Magazine - March 2018 - Contents
Contract Magazine - March 2018 - 7
Contract Magazine - March 2018 - 8
Contract Magazine - March 2018 - 9
Contract Magazine - March 2018 - 10
Contract Magazine - March 2018 - 11
Contract Magazine - March 2018 - 12
Contract Magazine - March 2018 - 13
Contract Magazine - March 2018 - Editorial
Contract Magazine - March 2018 - 15
Contract Magazine - March 2018 - 16
Contract Magazine - March 2018 - Industry News
Contract Magazine - March 2018 - 18
Contract Magazine - March 2018 - 19
Contract Magazine - March 2018 - 20
Contract Magazine - March 2018 - 21
Contract Magazine - March 2018 - 22
Contract Magazine - March 2018 - 23
Contract Magazine - March 2018 - Designers You Should Know: FRANK
Contract Magazine - March 2018 - 25
Contract Magazine - March 2018 - 26 Columnist: Disrupting Practice: Findings from the Practice Innovation Lab
Contract Magazine - March 2018 - 27
Contract Magazine - March 2018 - Product Focus: SILQ
Contract Magazine - March 2018 - 29
Contract Magazine - March 2018 - Product Briefs
Contract Magazine - March 2018 - 31
Contract Magazine - March 2018 - 32
Contract Magazine - March 2018 - 33
Contract Magazine - March 2018 - 34
Contract Magazine - March 2018 - 35
Contract Magazine - March 2018 - REI
Contract Magazine - March 2018 - 37
Contract Magazine - March 2018 - 38
Contract Magazine - March 2018 - 39
Contract Magazine - March 2018 - 40
Contract Magazine - March 2018 - 41
Contract Magazine - March 2018 - adidas
Contract Magazine - March 2018 - 43
Contract Magazine - March 2018 - 44
Contract Magazine - March 2018 - 45
Contract Magazine - March 2018 - 46
Contract Magazine - March 2018 - 47
Contract Magazine - March 2018 - 48
Contract Magazine - March 2018 - 49
Contract Magazine - March 2018 - Frye
Contract Magazine - March 2018 - 51
Contract Magazine - March 2018 - 52
Contract Magazine - March 2018 - 53
Contract Magazine - March 2018 - 54
Contract Magazine - March 2018 - 55
Contract Magazine - March 2018 - Atkinsons
Contract Magazine - March 2018 - 57
Contract Magazine - March 2018 - 58
Contract Magazine - March 2018 - 59
Contract Magazine - March 2018 - 60
Contract Magazine - March 2018 - 61
Contract Magazine - March 2018 - Galeria Melissa
Contract Magazine - March 2018 - 63
Contract Magazine - March 2018 - 64
Contract Magazine - March 2018 - 65
Contract Magazine - March 2018 - 66
Contract Magazine - March 2018 - 67
Contract Magazine - March 2018 - 68
Contract Magazine - March 2018 - 69
Contract Magazine - March 2018 - Sources
Contract Magazine - March 2018 - Ad Index
Contract Magazine - March 2018 - 72 Tokyo-based Emmanuelle Moureaux explores color and space with her immersive installation, “Color and Time”
Contract Magazine - March 2018 - Cover3
Contract Magazine - March 2018 - Cover4
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