‑didn't want to over‑brand the space, so we incorporated the brand color in subtle ways to assist wayfinding," Hutton says. "We used color theory to mark zones, such as soothing blues and greens in quiet zones and bright pops of color in the collaborative areas. These assist the staff in understanding and defining how they act in each space." A component that's unique to this project is the state‑ of‑the‑art broadcast studio where editorial staffers interview LinkedIn Influencers. Situated on the corner facing the buzzing intersection of 34th Street and Fifth Avenue, the studio suite is the one spot where LinkedIn occasionally announces its presence to passersby: Perimeter lighting within the suite can color‑wash the corner in LinkedIn blue. As an alternative, the company can also program the lighting color in honor of a visiting client or other guest-or, if in a New York state of mind, match it to the color scheme scheduled for the top of the Empire State Building. c contract