Contract Magazine - July/August 2018 - 100

INTERNATIONAL

AMO's innovative display
system uses thing,
self-standing walls made of
plates developed by Tata
Steel Netherlands (opposite
page). The space design
encourages visitors to
explore at their own pace and
engage with the works of art
(this page).

enhance the viewer's experience. The perimeter
walls of the room offer a strictly chronological
presentation of important works in the collection,
while the panels highlight specific themes and
artists. "These historically significant works
are placed together, and you can see the creative
relationships between them," he says.
For Schavemaker, the arrangement of the
partitions is also a vital element. "On the diagonal
panels, key artists, movements, and historical
moments are highlighted," she says.
The work is displayed on both sides
of each panel, and there are also platforms
to showcase furniture or vases, so design
objects and paintings can be viewed together.
"This new display brings you closer to the art,
which creates an intimacy," Schavemaker
says. The system puts the masses in
direct proximity to the art like never before,
creating an unprecedented interest
in the works. Passive viewers are now
engaged viewers.
The art is arranged in chronological
order, but patrons don't have to follow
any set program as they move through
the space. They are free to set their
own pace, which alters how they
perceive the work. For Schavemaker,
having people connect with
art on their own terms is a worthy
achievement, and cause for
celebration. "As a visitor, you
are free to look at whatever
you think is important,"
she says. "It's a democratic
and not hierarchical way
of looking art. I'm so proud
of what we've created." c

100

contractdesign.com

JULY/AUGUST 2018


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Contract Magazine - July/August 2018

Table of Contents for the Digital Edition of Contract Magazine - July/August 2018

Contract Magazine - July/August 2018
Contents
Editorial
Industry News
Designer You Should Know: Tina Barnard
Columnist: Is Your Firm Telling a Meaningful Story?
Product Briefs
Product Focus: Modern Classic
Best of NeoCon 2018
Spaces Hofplein
Stedelijk BASE
Tintagel House
Competition
Designers Select: ICFF Favorites
Backpage
Contract Magazine - July/August 2018 - Intro
Contract Magazine - July/August 2018 - Contract Magazine - July/August 2018
Contract Magazine - July/August 2018 - Cover2
Contract Magazine - July/August 2018 - 1
Contract Magazine - July/August 2018 - 2
Contract Magazine - July/August 2018 - 3
Contract Magazine - July/August 2018 - 4
Contract Magazine - July/August 2018 - 5
Contract Magazine - July/August 2018 - Contents
Contract Magazine - July/August 2018 - 7
Contract Magazine - July/August 2018 - 8
Contract Magazine - July/August 2018 - 9
Contract Magazine - July/August 2018 - 10
Contract Magazine - July/August 2018 - 11
Contract Magazine - July/August 2018 - Editorial
Contract Magazine - July/August 2018 - 13
Contract Magazine - July/August 2018 - 14
Contract Magazine - July/August 2018 - 15
Contract Magazine - July/August 2018 - Industry News
Contract Magazine - July/August 2018 - 17
Contract Magazine - July/August 2018 - 18
Contract Magazine - July/August 2018 - 19
Contract Magazine - July/August 2018 - 20
Contract Magazine - July/August 2018 - 21
Contract Magazine - July/August 2018 - Designer You Should Know: Tina Barnard
Contract Magazine - July/August 2018 - 23
Contract Magazine - July/August 2018 - Columnist: Is Your Firm Telling a Meaningful Story?
Contract Magazine - July/August 2018 - 25
Contract Magazine - July/August 2018 - Product Briefs
Contract Magazine - July/August 2018 - 27
Contract Magazine - July/August 2018 - 28
Contract Magazine - July/August 2018 - 29
Contract Magazine - July/August 2018 - 30
Contract Magazine - July/August 2018 - 31
Contract Magazine - July/August 2018 - Product Focus: Modern Classic
Contract Magazine - July/August 2018 - 33
Contract Magazine - July/August 2018 - 34
Contract Magazine - July/August 2018 - 35
Contract Magazine - July/August 2018 - 36
Contract Magazine - July/August 2018 - Best of NeoCon 2018
Contract Magazine - July/August 2018 - 38
Contract Magazine - July/August 2018 - 39
Contract Magazine - July/August 2018 - 40
Contract Magazine - July/August 2018 - 41
Contract Magazine - July/August 2018 - 42
Contract Magazine - July/August 2018 - 43
Contract Magazine - July/August 2018 - 44
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Contract Magazine - July/August 2018 - 73
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Contract Magazine - July/August 2018 - 84
Contract Magazine - July/August 2018 - 85
Contract Magazine - July/August 2018 - Spaces Hofplein
Contract Magazine - July/August 2018 - 87
Contract Magazine - July/August 2018 - 88
Contract Magazine - July/August 2018 - 89
Contract Magazine - July/August 2018 - 90
Contract Magazine - July/August 2018 - 91
Contract Magazine - July/August 2018 - 92
Contract Magazine - July/August 2018 - 93
Contract Magazine - July/August 2018 - 94
Contract Magazine - July/August 2018 - 95
Contract Magazine - July/August 2018 - Stedelijk BASE
Contract Magazine - July/August 2018 - 97
Contract Magazine - July/August 2018 - 98
Contract Magazine - July/August 2018 - 99
Contract Magazine - July/August 2018 - 100
Contract Magazine - July/August 2018 - 101
Contract Magazine - July/August 2018 - Tintagel House
Contract Magazine - July/August 2018 - 103
Contract Magazine - July/August 2018 - 104
Contract Magazine - July/August 2018 - 105
Contract Magazine - July/August 2018 - 106
Contract Magazine - July/August 2018 - 107
Contract Magazine - July/August 2018 - 108
Contract Magazine - July/August 2018 - 109
Contract Magazine - July/August 2018 - 110
Contract Magazine - July/August 2018 - 111
Contract Magazine - July/August 2018 - Competition
Contract Magazine - July/August 2018 - 113
Contract Magazine - July/August 2018 - 114
Contract Magazine - July/August 2018 - 115
Contract Magazine - July/August 2018 - 116
Contract Magazine - July/August 2018 - 117
Contract Magazine - July/August 2018 - Designers Select: ICFF Favorites
Contract Magazine - July/August 2018 - 119
Contract Magazine - July/August 2018 - Backpage
Contract Magazine - July/August 2018 - Cover3
Contract Magazine - July/August 2018 - Cover4
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