Contract Magazine - October 2018 - 50
INNOVATION
RETH I N KI NG FLOORI NG DESIGN
A collaboration between Swedish designers
and Shaw Contract creates a groundbreaking
carpet solution.
Back in 2016, Reesie Duncan, vice president of product design for Shaw Contract,
was doing research in Europe. The company was looking to invest in local carpet
tile manufacturing, and she was attracted to the Swedish design studio, Form Us
with Love (FUWL), which stood out as an ideal collaborator to develop a new carpet
for the company. "There was a synergy in the way they approach projects with
a passion for meaningful design," she says. "Their work and ethos had a simple
poetic quality we loved."
Participating in its first collaboration with a commercial carpet company,
FUWL brought a fresh perspective to the task of rethinking how the standard
24-inch-by-24-inch carpet tile might be approached differently beyond pattern
and color. "It's a process and along the way we learn and share what we explore,"
says Jonas Pettersson, CEO and co-founder of FUWL. Their idea for Inside Shapes
was straightforward: Four simple cuts within the standard carpet square could
created a system, which, in turn, could generate virtually endless solutions for
any public space need. "It's a system for other creatives to design their environment
with flooring," he says. "A collection to create different zones that blend into
one cohesive floor."
More than just a product, Inside Shapes, with four distinct geometric
choices-square, diagonal, point, and curve-and 12 color options, each in light
and dark shades for added dimension, is a flexible toolkit that allows for freedom
of personal choice and creativity within a manufactured collection. "We are going
back to the origin of the square, deconstructing it to create new graphic shapes
with new CNC cutting technology," Duncan says. "But beyond that, the innovation
is in the process and logistics behind the scenes where we created a curated
experience that is fluid and seamless for our customers." A nifty digital tool brings
Inside Shapes to life, letting designers explore the flexibility and customization.
"The tool is a great way to start the creative process, allowing the shapes to unfold
in a spontaneous random way or see how you can really control it," Duncan explains.
"We started with some ideas, but the options are endless."
50
contractdesign.com
OCTOBER 2018
http://www.contractdesign.com
Contract Magazine - October 2018
Table of Contents for the Digital Edition of Contract Magazine - October 2018
Contract Magazine - October 2018
Contents
Editorial
Industry News
Agenda
Designers You Should Know: Me and General Design
Trend: Micro-Mobility
Product Briefs
400 Record/Bullion
Financial Services Workplace
citizenM
Rethinking Flooring Design
Matrix: Material Innovations
Designers Select: Lighting
Backpage
Contract Magazine - October 2018 - Intro
Contract Magazine - October 2018 - Contract Magazine - October 2018
Contract Magazine - October 2018 - Cover2
Contract Magazine - October 2018 - 1
Contract Magazine - October 2018 - 2
Contract Magazine - October 2018 - 3
Contract Magazine - October 2018 - 4
Contract Magazine - October 2018 - 5
Contract Magazine - October 2018 - Contents
Contract Magazine - October 2018 - 7
Contract Magazine - October 2018 - 8
Contract Magazine - October 2018 - 9
Contract Magazine - October 2018 - 10
Contract Magazine - October 2018 - 11
Contract Magazine - October 2018 - Editorial
Contract Magazine - October 2018 - 13
Contract Magazine - October 2018 - 14
Contract Magazine - October 2018 - 15
Contract Magazine - October 2018 - Industry News
Contract Magazine - October 2018 - 17
Contract Magazine - October 2018 - Agenda
Contract Magazine - October 2018 - 19
Contract Magazine - October 2018 - 20
Contract Magazine - October 2018 - 21
Contract Magazine - October 2018 - Designers You Should Know: Me and General Design
Contract Magazine - October 2018 - 23
Contract Magazine - October 2018 - 24
Contract Magazine - October 2018 - 25
Contract Magazine - October 2018 - Trend: Micro-Mobility
Contract Magazine - October 2018 - 27
Contract Magazine - October 2018 - Product Briefs
Contract Magazine - October 2018 - 29
Contract Magazine - October 2018 - 30
Contract Magazine - October 2018 - 31
Contract Magazine - October 2018 - 32
Contract Magazine - October 2018 - 33
Contract Magazine - October 2018 - 400 Record/Bullion
Contract Magazine - October 2018 - 35
Contract Magazine - October 2018 - 36
Contract Magazine - October 2018 - 37
Contract Magazine - October 2018 - 38
Contract Magazine - October 2018 - 39
Contract Magazine - October 2018 - Financial Services Workplace
Contract Magazine - October 2018 - 41
Contract Magazine - October 2018 - 42
Contract Magazine - October 2018 - 43
Contract Magazine - October 2018 - 44
Contract Magazine - October 2018 - 45
Contract Magazine - October 2018 - citizenM
Contract Magazine - October 2018 - 47
Contract Magazine - October 2018 - 48
Contract Magazine - October 2018 - 49
Contract Magazine - October 2018 - Rethinking Flooring Design
Contract Magazine - October 2018 - 51
Contract Magazine - October 2018 - Matrix: Material Innovations
Contract Magazine - October 2018 - 53
Contract Magazine - October 2018 - Designers Select: Lighting
Contract Magazine - October 2018 - 55
Contract Magazine - October 2018 - Backpage
Contract Magazine - October 2018 - Cover3
Contract Magazine - October 2018 - Cover4
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