Contract Magazine - November 2018 - 20

Designer
You
Should
Know
Lauren
Geremia

When Lauren Geremia graduated from RISD
in 2004 with a degree in fine arts, she didn't think
working in a gallery or toiling alone in a studio
suited her personality. For a more social pursuit, she
began lending her designer's eye to friends who were
opening their own restaurants and bars. Often hailed
as the most creative person in the room, Geremia
realized that it made sense to launch a business
sharing her design expertise. She began with smaller
projects, until officially launching San Franciscobased Geremia Design in 2009. Today, Geremia's
portfolio includes work for big-name Silicon Valley
companies like Dropbox and Instagram, and she was
also recently recognized by Contract, along with its
sister publications, at the 2018 Women in Design
program, which honors some of the most influential
women in the interior design industry.

20

How did you have the guts to launch your own
firm at such a young age?
I didn't know the consequences of screwing up.
I was young and I think boldness was a part of it.
It was an organic process that started through word
of mouth and getting in with some of the right people.
I didn't leave a firm and bring clients with me. I didn't
have a bunch of startup capital knowing that this was
a shoo-in. It was more like: This is what's happening,
this is the cultural relevance, there's an opportunity
here, and I'm going to take it.
Then how did you get the jobs from the big
Silicon Valley companies?
Dropbox found me on Yelp and hired me to do a small
project. It was really early for them-they only had
15 to 35 people. [Later] they bought a 82,000-squarefoot space and hired me to do it. At that time from
2010 to 2012, I was doing Dropbox, Instagram-
all of them. As these guys were getting on the covers
of magazines, so was I. We were maturing together.
How would you describe your design practice?
It's kind of academic. I like asking a lot of questions
and getting to know my clients. There's really
in-depth response to the space through pictures,

measurements, and understanding the history and
context of the project. There's lots of sketching and
critiquing in my office. I currently have a staff of eight
women and everyone has a really interesting background that adds something spectacular to the table.
What commercial design projects are you
currently working on?
We're working on a tiny jewelry store for bespoke
wedding rings in San Francisco. It is very small
in size and the client is letting me go pretty edgy,
so it's fun. We're also doing an Airstream hotel with
Yosemite National Park. I'd like to break more into
the hospitality industry and I have so many ideas
about location specific projects. I'd really like
to be inspired by environments and incorporate
the specific environment into the design.
What is your most fulfilling professional
accomplishment?
Just being able to build this without money
or experience and to have everyone who works for
me be so graceful and great with my vision. You look
at your business as a manifestation of yourself and
your personality, and when I take the time to do that,
I feel happy about it.
contractdesign.com

NOVEMBER 2018

PHOTOGRAPHY: MOLLY DECOUDREAUX (HEADSHOT) AND AUBRIE PICK PHOTOGRAPHY (AUTOCAMP)

Lauren Geremia's portfolio
includes big-name Silicon
Valley companies like Dropbox
(below), hospitality clients
like AutoCamp (left), as well
as restaurant, retail, and
residential work (above)
nationwide.


http://www.contractdesign.com

Contract Magazine - November 2018

Table of Contents for the Digital Edition of Contract Magazine - November 2018

Contract Magazine - November 2018
Contents
Editorial
Industry News
The List
Agenda
Designer You Should Know: Lauren Geremia
Viewpoint
Product Briefs
Unilever
Humanscale
Matrix: Health & Wellness
Maryland Height, Community Recreation Center
CentraCare Long Prairie
Asplundh Cancer Pavilion
Sensory Arts Garden at the Els Center of Excellence
Little Fork Family Advocacy Center
The Burnham Family Memory Care Residence at Avery Heights
Veterans Wellness Village
True Worth Place
2018 IIDA Latin America Design Awards
Designers Select: Hospitality
Backpage
Contract Magazine - November 2018 - Intro
Contract Magazine - November 2018 - Contract Magazine - November 2018
Contract Magazine - November 2018 - Cover2
Contract Magazine - November 2018 - 1
Contract Magazine - November 2018 - 2
Contract Magazine - November 2018 - 3
Contract Magazine - November 2018 - Contents
Contract Magazine - November 2018 - 5
Contract Magazine - November 2018 - 6
Contract Magazine - November 2018 - 7
Contract Magazine - November 2018 - 8
Contract Magazine - November 2018 - 9
Contract Magazine - November 2018 - Editorial
Contract Magazine - November 2018 - 11
Contract Magazine - November 2018 - 12
Contract Magazine - November 2018 - 13
Contract Magazine - November 2018 - Industry News
Contract Magazine - November 2018 - 15
Contract Magazine - November 2018 - The List
Contract Magazine - November 2018 - 17
Contract Magazine - November 2018 - Agenda
Contract Magazine - November 2018 - 19
Contract Magazine - November 2018 - Designer You Should Know: Lauren Geremia
Contract Magazine - November 2018 - 21
Contract Magazine - November 2018 - Viewpoint
Contract Magazine - November 2018 - 23
Contract Magazine - November 2018 - Product Briefs
Contract Magazine - November 2018 - 25
Contract Magazine - November 2018 - 26
Contract Magazine - November 2018 - 27
Contract Magazine - November 2018 - 28
Contract Magazine - November 2018 - 29
Contract Magazine - November 2018 - Unilever
Contract Magazine - November 2018 - 31
Contract Magazine - November 2018 - 32
Contract Magazine - November 2018 - 33
Contract Magazine - November 2018 - 34
Contract Magazine - November 2018 - 35
Contract Magazine - November 2018 - 36
Contract Magazine - November 2018 - 37
Contract Magazine - November 2018 - Humanscale
Contract Magazine - November 2018 - 39
Contract Magazine - November 2018 - 40
Contract Magazine - November 2018 - 41
Contract Magazine - November 2018 - 42
Contract Magazine - November 2018 - 43
Contract Magazine - November 2018 - Matrix: Health & Wellness
Contract Magazine - November 2018 - 45
Contract Magazine - November 2018 - 46
Contract Magazine - November 2018 - 47
Contract Magazine - November 2018 - Maryland Height, Community Recreation Center
Contract Magazine - November 2018 - 49
Contract Magazine - November 2018 - 50
Contract Magazine - November 2018 - 51
Contract Magazine - November 2018 - 52
Contract Magazine - November 2018 - 53
Contract Magazine - November 2018 - 54
Contract Magazine - November 2018 - 55
Contract Magazine - November 2018 - CentraCare Long Prairie
Contract Magazine - November 2018 - 57
Contract Magazine - November 2018 - 58
Contract Magazine - November 2018 - 59
Contract Magazine - November 2018 - 60
Contract Magazine - November 2018 - 61
Contract Magazine - November 2018 - Asplundh Cancer Pavilion
Contract Magazine - November 2018 - 63
Contract Magazine - November 2018 - 64
Contract Magazine - November 2018 - 65
Contract Magazine - November 2018 - Sensory Arts Garden at the Els Center of Excellence
Contract Magazine - November 2018 - 67
Contract Magazine - November 2018 - Little Fork Family Advocacy Center
Contract Magazine - November 2018 - 69
Contract Magazine - November 2018 - The Burnham Family Memory Care Residence at Avery Heights
Contract Magazine - November 2018 - 71
Contract Magazine - November 2018 - Veterans Wellness Village
Contract Magazine - November 2018 - 73
Contract Magazine - November 2018 - True Worth Place
Contract Magazine - November 2018 - 75
Contract Magazine - November 2018 - 76
Contract Magazine - November 2018 - 77
Contract Magazine - November 2018 - 2018 IIDA Latin America Design Awards
Contract Magazine - November 2018 - 79
Contract Magazine - November 2018 - 80
Contract Magazine - November 2018 - 81
Contract Magazine - November 2018 - 82
Contract Magazine - November 2018 - 83
Contract Magazine - November 2018 - 84
Contract Magazine - November 2018 - 85
Contract Magazine - November 2018 - Designers Select: Hospitality
Contract Magazine - November 2018 - 87
Contract Magazine - November 2018 - Backpage
Contract Magazine - November 2018 - Cover3
Contract Magazine - November 2018 - Cover4
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