Contract Magazine - April 2019 - 43

PHOTOGRAPHY: COURTESY OF ALEXANDER & CO.

without a great deal of diligence.
Bull notes, "Every client relationship
has its own magic; they are specific
and unique. We mandate our team
to find the specific and unique stories
within each client's own vision, to
avoid the generic and embrace this.
We always aim to tell a better story."
Two recent Alexander & Co.
projects-Imperial Hotel, completed in
February 2018, and Imperial UP, a social
club located on the upper floor of the
same building, completed in August
2018-do an exceptional job showing
the value that the firm places on
storytelling and detail. The venue
represents the reinvention of one
of Australia's most revered LGBTQ
safe havens and a valued cultural
icon to the Sydney community.
During the design process, the
team was careful in their reimagination
of the space from the onset-creating
fanciful interiors that respect the
historic custodians. Rich color and
materiality are indicators of the gravity
of the space's legacy and the thought
that went into every detail is apparent
from first glance. The Imperial Hotel
and Imperial UP are both celebrations
of legacy and rediscovery-and will
even feature Australia's first same-sex
marriage Cathedral due to open in 2019.
"I hope that people continue to
value space as a storytelling opportunity,"
Bull says. "I have seen in my own career
that our value has grown as patrons
have demanded more from their own
experience. I like this and hope that our
patrons continue to demand innovation
and design excellence. There will always
be a market for people to do beautiful
things if this is the case."

The Imperial Hotel (opposite
page) is a cultural icon as
a historic theater, event
space, and the birthplace
of the film "Priscilla." For
the redesign, Alexander &
Co. was careful to protect
the space's legacy and
feeling of inclusivity for the
LGBTQ community. Though
outrageous and fantastic in
many senses, color, shape,
and materiality display the
volume of the space's legacy,
grit, and sometimes even
heaviness. Imperial UP (left)
is a quirky pizzeria and bar
located on the upper level of
the Imperial Hotel, adorned
in retro collectables and
bold colors. Sean Connolly
at Dubai Obera (below) is an
exploration into scale, texture, and the sea, occupying
about 21,500-square-feet on
the upper level of the Dubai
Opera.

contract



Contract Magazine - April 2019

Table of Contents for the Digital Edition of Contract Magazine - April 2019

Contract Magazine - April 2019
Contents
Editorial
Industry News
Show Director’s Letter
The List
Viewpoint
Designer You Should Know: Dorothée Meilichzon
Product Briefs
Emerging Hospitality Firms
Nike House of Innovation 000
Matrix: HD Preview
Matrix: ICFF Wallcoverings
Matrix: ICFF Furniture, Lighting, and Design
Matrix: ICFF Kitchen and Bath
Matrix: Tile Preview
Designers Select: Hospitality Solutions
Backpage: MoMA’s “Good Design”
Contract Magazine - April 2019 - Intro
Contract Magazine - April 2019 - Contract Magazine - April 2019
Contract Magazine - April 2019 - Cover2
Contract Magazine - April 2019 - 1
Contract Magazine - April 2019 - Contents
Contract Magazine - April 2019 - 3
Contract Magazine - April 2019 - 4
Contract Magazine - April 2019 - 5
Contract Magazine - April 2019 - 6
Contract Magazine - April 2019 - 7
Contract Magazine - April 2019 - Editorial
Contract Magazine - April 2019 - 9
Contract Magazine - April 2019 - 10
Contract Magazine - April 2019 - 11
Contract Magazine - April 2019 - Industry News
Contract Magazine - April 2019 - 13
Contract Magazine - April 2019 - 14
Contract Magazine - April 2019 - 15
Contract Magazine - April 2019 - Show Director’s Letter
Contract Magazine - April 2019 - 17
Contract Magazine - April 2019 - The List
Contract Magazine - April 2019 - 19
Contract Magazine - April 2019 - Viewpoint
Contract Magazine - April 2019 - 21
Contract Magazine - April 2019 - Designer You Should Know: Dorothée Meilichzon
Contract Magazine - April 2019 - 23
Contract Magazine - April 2019 - 24
Contract Magazine - April 2019 - 25
Contract Magazine - April 2019 - Product Briefs
Contract Magazine - April 2019 - 27
Contract Magazine - April 2019 - 28
Contract Magazine - April 2019 - 29
Contract Magazine - April 2019 - 30
Contract Magazine - April 2019 - 31
Contract Magazine - April 2019 - 32
Contract Magazine - April 2019 - 33
Contract Magazine - April 2019 - 34
Contract Magazine - April 2019 - Emerging Hospitality Firms
Contract Magazine - April 2019 - 36
Contract Magazine - April 2019 - 37
Contract Magazine - April 2019 - 38
Contract Magazine - April 2019 - 39
Contract Magazine - April 2019 - 40
Contract Magazine - April 2019 - 41
Contract Magazine - April 2019 - 42
Contract Magazine - April 2019 - 43
Contract Magazine - April 2019 - 44
Contract Magazine - April 2019 - 45
Contract Magazine - April 2019 - 46
Contract Magazine - April 2019 - 47
Contract Magazine - April 2019 - 48
Contract Magazine - April 2019 - 49
Contract Magazine - April 2019 - Nike House of Innovation 000
Contract Magazine - April 2019 - 51
Contract Magazine - April 2019 - 52
Contract Magazine - April 2019 - 53
Contract Magazine - April 2019 - Matrix: HD Preview
Contract Magazine - April 2019 - 55
Contract Magazine - April 2019 - 56
Contract Magazine - April 2019 - 57
Contract Magazine - April 2019 - Matrix: ICFF Wallcoverings
Contract Magazine - April 2019 - 59
Contract Magazine - April 2019 - Matrix: ICFF Furniture, Lighting, and Design
Contract Magazine - April 2019 - 61
Contract Magazine - April 2019 - 62
Contract Magazine - April 2019 - 63
Contract Magazine - April 2019 - Matrix: ICFF Kitchen and Bath
Contract Magazine - April 2019 - 65
Contract Magazine - April 2019 - 66
Contract Magazine - April 2019 - 67
Contract Magazine - April 2019 - Matrix: Tile Preview
Contract Magazine - April 2019 - 69
Contract Magazine - April 2019 - Designers Select: Hospitality Solutions
Contract Magazine - April 2019 - 71
Contract Magazine - April 2019 - Backpage: MoMA’s “Good Design”
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Contract Magazine - April 2019 - Cover4
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