Contract Magazine - June/July 2019 - 106

FEATURE

Wood tables are placed
throughout the office, a nod
to Fresh's early days as an
apothecary. "We wanted to
lighten the wood so we used
ash and oak," says Santanna
Cowan, an associate at TPG
Architecture and designer for
the Fresh project. From the
long conference tables in
meeting rooms to the round
tables in the cafe, the wood
adds just the right amount
of warmth to the entire space
without appearing heavy
or too dark.

with a mix of open and closed spaces, informal
huddle areas, and formal meeting rooms.
The natural ingredients found in Fresh
products, from herbs to flowers and fruit-think
lemon, rose, even kombucha-are in the space to
serve as inspiration while the team generates and
tests concepts. "It's not just an office, it's a lab-
and it smells really good in there," says Mavis Wiggins,
managing executive and creative studio director
at TPG Architecture. Everything was designed to
be inviting, welcoming, and streamlined, but still
aesthetically pleasing-all elements of Fresh's core
values. "There's a strong focus on hospitality in
the company, and we brought that to this design.
It was about materiality and adding a level of texture
you don't normally see," Cowan notes. Cushions,
throw rugs, and plush seating beckon touch, while
plants are placed on window sills and desks. Books
line the shelves or are found in stacks on the floor,
just waiting to be picked up and read.
The wooden tables are a nod to Fresh's
early days as an apothecary. "That's where the idea
of the kitchen table first started," Cowan adds.
Artwork created by Fresh team members is displayed
prominently, and the company's signature sky blue
color is integrated throughout. It's a space that blends
the best of comfort and work, while also telling
the brand's story with thoughtful, personal touches
that have meaning.
All of these details add up to a workspace
that's also a brand ambassador, sharing the company
ideals at a glance. "It was a layering process, driven
by the architecture. Each of these layers tells the story
of Fresh as a company and what they are all about,"
Wiggins says. c

106

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Contract Magazine - June/July 2019

Table of Contents for the Digital Edition of Contract Magazine - June/July 2019

Contract Magazine - June/July 2019
Contents
Editorial
Industry News
The List Summer Reading
Product Briefs HD Expo
Product Briefs GlobalShop
Viewpoint Cheryl Durst on the future of design
Designer You Should Know: Nicole Andreu
The Evolving Workplace
Awesomeness
Sapphire
Fresh
Rent the Runway
Measuring Up
The Next Frontier: Go Outside!
NeoCon Product Preview
Davis Celebrates 75 Years
Patcraft’s Deconstructed Felt
Brands You Should Know From ICFF
Standard Issue’s Stille
Matrix: Coverings
Designers Select
Backpage
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Contract Magazine - June/July 2019 - Patcraft’s Deconstructed Felt
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