Contract Magazine - October 2019 - 51

Location Los Angeles

Founded 2016

Typologies

the same time infusing it with freshness. "The bones of the building were so good,"
Founded in 2016 by interior designer Sally Breer and stylist and creative director
says Breer. "Huge lofted ceilings, brick walls, original steel windows. I mean, how
Jake Rodehuth-Harrison, ETC.etera (etc for short) is a Los Angeles-based interior
often are you given an old firehouse to play with?"
design firm that seeks to design spaces that go beyond trend. The six-person firm
To help inform the design narrative, etc came up with a fictional story of a
covers all sectors from residential to commercial and hospitality projects, mixing form,
mother-daughter named Mabel and Marta. "The idea was that Mabel, the mom, took
function, and mood to create interiors that are equal parts tactile and narrative.
over the building as a boarding house in the '40s and then later, her daughter Marta,
"To us, there's a difference between simply furnishing a space and decorating
raised in the boarding home with her mom, added another layer to the decor in the
it, between creating environments that are based on trends, and those that have a
lasting appeal," says Breer. "We believe in narrative-driven design that goes beyond '70s," the designers note. "So there's a classical element, contrasted with a
rock-and-roll playfulness."
the 'what' in a space and explores the 'why?'"
El Centro, a recent project for film director Justin Lin, is a workplace that
The firm is careful to think outside the box and bring their clients along for
functions and feels like a home. Since Lin has another space for his production
every step of the design journey. Realizing there is no one-size-fits-all solution to
company, this one was designed to incubate ideas rather than host day-to-day
design, the studio draws inspiration from different times and places, as well as a
operations. Featuring a 16-foot dining table that doubles as a workspace, and
site's history and character.
stainless-steel kitchen cabinets inspired by laundromat washers-items that Lin
"L.A. is a vast potpourri of architecture, which means no two projects are ever
personally finds inspiring, for their cleanliness and utilitarian qualities-the office is
the same," says Rodehuth-Harrison. "Some of our spaces are clean white boxes
far from traditional. "He has two kids, so the idea was that this feels as comfortable
when we begin the design process, while others can be old, wonky spaces with odd
as his own home, without the noise of home," says Rodehuth-Harrison.
nooks and crannies. Working out how to utilize these spaces to meet our client's
Aside from continuing to create intricate spaces that tell fascinating stories,
needs can be a challenge, but it's a challenge we love!"
The recently completed Firehouse Hotel, located in the L.A.'s Arts District, is a etc has lots more on the horizon, including a showroom in L.A.'s Historic
Filipinotown, where they offer an array of furniture designed in-house along with
perfect example of one of these more intricate spaces. Located in an old firehouse,
curated vintage goods.
the challenge required respecting and preserving the history of the space while at
contract



Contract Magazine - October 2019

Table of Contents for the Digital Edition of Contract Magazine - October 2019

Contract Magazine - October 2019
Contents
Editorial
Industry News
The List: Fall Releases
Product Briefs: Textiles & Acoustics
Designer You Should Know: Atelier Cho Thompson
Trend Page: Office Accessories and Animals
emerging talents Designers doing breakthrough interiors
71 Collective Brooklyn, New York
Bianco e Bianca Timișoara, Romania
Boxx Creative London, United Kingdom
Casework Portland, Oregon
Craft & Bloom Tel Aviv, Israel
ETC.etera Los Angeles, California
Fettle Los Angeles, California, & London, United Kingdom
Islyn Studio Brooklyn, New York
LA-Más Los Angeles, California
LEVER Architecture Portland, Oregon, & Los Angeles, California
Matthew Goodrich New York, New York
Menard Dworkind Montréal, Canada
Oswaldo Ortega Chicago, Illinois
Roar Dubai, United Arab Emirates
ROY San Francisco, California
Standard Architecture Los Angeles, California
Studio Boscardin. Corsi Arquitetura Curitiba, Brazil
Studio Modijefsky Amsterdam, The Netherlands
Uufie Toronto, Canada
Wiercinski-Studio Poznań, Poland
Product Preview: Healthcare Design Expo (HCDE)
Product Preview: Boutique Design New York (BDNY)
Matrix: Education
Matrix: Maison&Objet Paris
Designers Select: Flooring
Exhibition: Sheila Hicks: Secret Structures, Looming Presence
Contract Magazine - October 2019 - Contract Magazine - October 2019
Contract Magazine - October 2019 - Cover2
Contract Magazine - October 2019 - 1
Contract Magazine - October 2019 - 2
Contract Magazine - October 2019 - 3
Contract Magazine - October 2019 - 4
Contract Magazine - October 2019 - 5
Contract Magazine - October 2019 - Contents
Contract Magazine - October 2019 - 7
Contract Magazine - October 2019 - 8
Contract Magazine - October 2019 - 9
Contract Magazine - October 2019 - 10
Contract Magazine - October 2019 - 11
Contract Magazine - October 2019 - 12
Contract Magazine - October 2019 - 13
Contract Magazine - October 2019 - Editorial
Contract Magazine - October 2019 - 15
Contract Magazine - October 2019 - 16
Contract Magazine - October 2019 - 17
Contract Magazine - October 2019 - Industry News
Contract Magazine - October 2019 - 19
Contract Magazine - October 2019 - 20
Contract Magazine - October 2019 - 21
Contract Magazine - October 2019 - The List: Fall Releases
Contract Magazine - October 2019 - 23
Contract Magazine - October 2019 - 24
Contract Magazine - October 2019 - 25
Contract Magazine - October 2019 - Product Briefs: Textiles & Acoustics
Contract Magazine - October 2019 - 27
Contract Magazine - October 2019 - 28
Contract Magazine - October 2019 - 29
Contract Magazine - October 2019 - 30
Contract Magazine - October 2019 - 31
Contract Magazine - October 2019 - Designer You Should Know: Atelier Cho Thompson
Contract Magazine - October 2019 - 33
Contract Magazine - October 2019 - Trend Page: Office Accessories and Animals
Contract Magazine - October 2019 - 35
Contract Magazine - October 2019 - 36
Contract Magazine - October 2019 - 37
Contract Magazine - October 2019 - emerging talents Designers doing breakthrough interiors
Contract Magazine - October 2019 - 39
Contract Magazine - October 2019 - 71 Collective Brooklyn, New York
Contract Magazine - October 2019 - 41
Contract Magazine - October 2019 - Bianco e Bianca Timișoara, Romania
Contract Magazine - October 2019 - 43
Contract Magazine - October 2019 - Boxx Creative London, United Kingdom
Contract Magazine - October 2019 - 45
Contract Magazine - October 2019 - Casework Portland, Oregon
Contract Magazine - October 2019 - 47
Contract Magazine - October 2019 - Craft & Bloom Tel Aviv, Israel
Contract Magazine - October 2019 - 49
Contract Magazine - October 2019 - ETC.etera Los Angeles, California
Contract Magazine - October 2019 - 51
Contract Magazine - October 2019 - Fettle Los Angeles, California, & London, United Kingdom
Contract Magazine - October 2019 - 53
Contract Magazine - October 2019 - Islyn Studio Brooklyn, New York
Contract Magazine - October 2019 - 55
Contract Magazine - October 2019 - LA-Más Los Angeles, California
Contract Magazine - October 2019 - 57
Contract Magazine - October 2019 - LEVER Architecture Portland, Oregon, & Los Angeles, California
Contract Magazine - October 2019 - 59
Contract Magazine - October 2019 - Matthew Goodrich New York, New York
Contract Magazine - October 2019 - 61
Contract Magazine - October 2019 - Menard Dworkind Montréal, Canada
Contract Magazine - October 2019 - 63
Contract Magazine - October 2019 - Oswaldo Ortega Chicago, Illinois
Contract Magazine - October 2019 - 65
Contract Magazine - October 2019 - Roar Dubai, United Arab Emirates
Contract Magazine - October 2019 - 67
Contract Magazine - October 2019 - ROY San Francisco, California
Contract Magazine - October 2019 - 69
Contract Magazine - October 2019 - Standard Architecture Los Angeles, California
Contract Magazine - October 2019 - 71
Contract Magazine - October 2019 - Studio Boscardin. Corsi Arquitetura Curitiba, Brazil
Contract Magazine - October 2019 - 73
Contract Magazine - October 2019 - Studio Modijefsky Amsterdam, The Netherlands
Contract Magazine - October 2019 - 75
Contract Magazine - October 2019 - Uufie Toronto, Canada
Contract Magazine - October 2019 - 77
Contract Magazine - October 2019 - Wiercinski-Studio Poznań, Poland
Contract Magazine - October 2019 - 79
Contract Magazine - October 2019 - Product Preview: Healthcare Design Expo (HCDE)
Contract Magazine - October 2019 - 81
Contract Magazine - October 2019 - 82
Contract Magazine - October 2019 - 83
Contract Magazine - October 2019 - Product Preview: Boutique Design New York (BDNY)
Contract Magazine - October 2019 - 85
Contract Magazine - October 2019 - 86
Contract Magazine - October 2019 - 87
Contract Magazine - October 2019 - Matrix: Education
Contract Magazine - October 2019 - 89
Contract Magazine - October 2019 - 90
Contract Magazine - October 2019 - 91
Contract Magazine - October 2019 - Matrix: Maison&Objet Paris
Contract Magazine - October 2019 - 93
Contract Magazine - October 2019 - Designers Select: Flooring
Contract Magazine - October 2019 - 95
Contract Magazine - October 2019 - Exhibition: Sheila Hicks: Secret Structures, Looming Presence
Contract Magazine - October 2019 - Cover3
Contract Magazine - October 2019 - Cover4
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