Contract Magazine - October 2019 - 67

Location Dubai

Founded 2013

Since launching in 2013 as Pallavi Dean Interiors, and then rebranding as Roar
in 2018, it's been a whirlwind of activity for the women of the Dubai-based interior
design studio. The firm's principals, founder and director Pallavi Dean, managing
director Kathryn Athreya, and design director Agata Kurzela, have been working
across all sectors from retail to residential, designing interiors as diverse as
the Dubai office of the global communications firm Edelman, and Ora, the Nursery
of the Future, part of Future Collection, a suite of forward-looking programs
and initiatives from the UAE government.
The starting point for the team is not a typical one that begins with
desks awash in fabric swatches or mood boards. "We have an extremely scientific
approach to the early stages of our design process. We have an in-house
psychologist, and a meeting with her informs a part of our client briefing,"
says Dean. After laying this foundation, the team can then think about, imagine,
and create spaces that will give end users positive experiences, not just interiors

Typologies

that look good or are riding the wave of a trend. It's a pitfall all too common
in today's world of endless Instagram posts and trying to capture the shot that
will garner the most likes.
"A lot of designers these days are designing for how things photograph
and look on social media, but in real life they feel flat. We also avoid the Pinterest
technique-looking at Pinterest for inspiration-which is resulting in a lot of
sameness in the industry," Dean notes. Roar strives to deliver a strong narrative,
acting as storytellers to places that go beyond what is popular at any given time.
While benchmarking and precedent analyses can be valuable tools, Roar doesn't
want to place limits on what they use to create. As a result, their spaces have
a distinct personality, with pops of color from commissioned artwork,
and a playful mix of shapes and textures.
Dean credits the studio's culture of positivity with helping her staff
stay inspired and able to generate a steady stream of ideas; staying in touch
with neighbors, fostering relationships, and giving back to their community. Indeed,
in addition to excelling at their regular jobs, the busy staff of twelve can be found
teaching university courses, running their internship program, or participating
in design fairs.
At Roar, Dean wants the staff to work as they see fit, so they have abandoned
the typical 9-to-5 fixed schedule in favor of a more flexible arrangement. Employees
can choose the hours they prefer to work, and there's plenty of down time so
that everyone in the office can recharge and keep their creative juices flowing.
It is clearly Roar's formula for success, and with 125 completed projects and even
more in the works, there's no slowdown in sight.

contract



Contract Magazine - October 2019

Table of Contents for the Digital Edition of Contract Magazine - October 2019

Contract Magazine - October 2019
Contents
Editorial
Industry News
The List: Fall Releases
Product Briefs: Textiles & Acoustics
Designer You Should Know: Atelier Cho Thompson
Trend Page: Office Accessories and Animals
emerging talents Designers doing breakthrough interiors
71 Collective Brooklyn, New York
Bianco e Bianca Timișoara, Romania
Boxx Creative London, United Kingdom
Casework Portland, Oregon
Craft & Bloom Tel Aviv, Israel
ETC.etera Los Angeles, California
Fettle Los Angeles, California, & London, United Kingdom
Islyn Studio Brooklyn, New York
LA-Más Los Angeles, California
LEVER Architecture Portland, Oregon, & Los Angeles, California
Matthew Goodrich New York, New York
Menard Dworkind Montréal, Canada
Oswaldo Ortega Chicago, Illinois
Roar Dubai, United Arab Emirates
ROY San Francisco, California
Standard Architecture Los Angeles, California
Studio Boscardin. Corsi Arquitetura Curitiba, Brazil
Studio Modijefsky Amsterdam, The Netherlands
Uufie Toronto, Canada
Wiercinski-Studio Poznań, Poland
Product Preview: Healthcare Design Expo (HCDE)
Product Preview: Boutique Design New York (BDNY)
Matrix: Education
Matrix: Maison&Objet Paris
Designers Select: Flooring
Exhibition: Sheila Hicks: Secret Structures, Looming Presence
Contract Magazine - October 2019 - Contract Magazine - October 2019
Contract Magazine - October 2019 - Cover2
Contract Magazine - October 2019 - 1
Contract Magazine - October 2019 - 2
Contract Magazine - October 2019 - 3
Contract Magazine - October 2019 - 4
Contract Magazine - October 2019 - 5
Contract Magazine - October 2019 - Contents
Contract Magazine - October 2019 - 7
Contract Magazine - October 2019 - 8
Contract Magazine - October 2019 - 9
Contract Magazine - October 2019 - 10
Contract Magazine - October 2019 - 11
Contract Magazine - October 2019 - 12
Contract Magazine - October 2019 - 13
Contract Magazine - October 2019 - Editorial
Contract Magazine - October 2019 - 15
Contract Magazine - October 2019 - 16
Contract Magazine - October 2019 - 17
Contract Magazine - October 2019 - Industry News
Contract Magazine - October 2019 - 19
Contract Magazine - October 2019 - 20
Contract Magazine - October 2019 - 21
Contract Magazine - October 2019 - The List: Fall Releases
Contract Magazine - October 2019 - 23
Contract Magazine - October 2019 - 24
Contract Magazine - October 2019 - 25
Contract Magazine - October 2019 - Product Briefs: Textiles & Acoustics
Contract Magazine - October 2019 - 27
Contract Magazine - October 2019 - 28
Contract Magazine - October 2019 - 29
Contract Magazine - October 2019 - 30
Contract Magazine - October 2019 - 31
Contract Magazine - October 2019 - Designer You Should Know: Atelier Cho Thompson
Contract Magazine - October 2019 - 33
Contract Magazine - October 2019 - Trend Page: Office Accessories and Animals
Contract Magazine - October 2019 - 35
Contract Magazine - October 2019 - 36
Contract Magazine - October 2019 - 37
Contract Magazine - October 2019 - emerging talents Designers doing breakthrough interiors
Contract Magazine - October 2019 - 39
Contract Magazine - October 2019 - 71 Collective Brooklyn, New York
Contract Magazine - October 2019 - 41
Contract Magazine - October 2019 - Bianco e Bianca Timișoara, Romania
Contract Magazine - October 2019 - 43
Contract Magazine - October 2019 - Boxx Creative London, United Kingdom
Contract Magazine - October 2019 - 45
Contract Magazine - October 2019 - Casework Portland, Oregon
Contract Magazine - October 2019 - 47
Contract Magazine - October 2019 - Craft & Bloom Tel Aviv, Israel
Contract Magazine - October 2019 - 49
Contract Magazine - October 2019 - ETC.etera Los Angeles, California
Contract Magazine - October 2019 - 51
Contract Magazine - October 2019 - Fettle Los Angeles, California, & London, United Kingdom
Contract Magazine - October 2019 - 53
Contract Magazine - October 2019 - Islyn Studio Brooklyn, New York
Contract Magazine - October 2019 - 55
Contract Magazine - October 2019 - LA-Más Los Angeles, California
Contract Magazine - October 2019 - 57
Contract Magazine - October 2019 - LEVER Architecture Portland, Oregon, & Los Angeles, California
Contract Magazine - October 2019 - 59
Contract Magazine - October 2019 - Matthew Goodrich New York, New York
Contract Magazine - October 2019 - 61
Contract Magazine - October 2019 - Menard Dworkind Montréal, Canada
Contract Magazine - October 2019 - 63
Contract Magazine - October 2019 - Oswaldo Ortega Chicago, Illinois
Contract Magazine - October 2019 - 65
Contract Magazine - October 2019 - Roar Dubai, United Arab Emirates
Contract Magazine - October 2019 - 67
Contract Magazine - October 2019 - ROY San Francisco, California
Contract Magazine - October 2019 - 69
Contract Magazine - October 2019 - Standard Architecture Los Angeles, California
Contract Magazine - October 2019 - 71
Contract Magazine - October 2019 - Studio Boscardin. Corsi Arquitetura Curitiba, Brazil
Contract Magazine - October 2019 - 73
Contract Magazine - October 2019 - Studio Modijefsky Amsterdam, The Netherlands
Contract Magazine - October 2019 - 75
Contract Magazine - October 2019 - Uufie Toronto, Canada
Contract Magazine - October 2019 - 77
Contract Magazine - October 2019 - Wiercinski-Studio Poznań, Poland
Contract Magazine - October 2019 - 79
Contract Magazine - October 2019 - Product Preview: Healthcare Design Expo (HCDE)
Contract Magazine - October 2019 - 81
Contract Magazine - October 2019 - 82
Contract Magazine - October 2019 - 83
Contract Magazine - October 2019 - Product Preview: Boutique Design New York (BDNY)
Contract Magazine - October 2019 - 85
Contract Magazine - October 2019 - 86
Contract Magazine - October 2019 - 87
Contract Magazine - October 2019 - Matrix: Education
Contract Magazine - October 2019 - 89
Contract Magazine - October 2019 - 90
Contract Magazine - October 2019 - 91
Contract Magazine - October 2019 - Matrix: Maison&Objet Paris
Contract Magazine - October 2019 - 93
Contract Magazine - October 2019 - Designers Select: Flooring
Contract Magazine - October 2019 - 95
Contract Magazine - October 2019 - Exhibition: Sheila Hicks: Secret Structures, Looming Presence
Contract Magazine - October 2019 - Cover3
Contract Magazine - October 2019 - Cover4
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