Contract Magazine - February/March 2020 - 28

PROFILE

Betsy Vohs founded Studio BV four years ago,
after more than a decade of design experience
at a global firm. Based in Minneapolis, Studio BV
boasts a 15-person team of designers whose
expertise ranges from site planning and branding
to interior design and architecture. Dedicating
her ideas and energy to fulfilling clients' needs
for transformational design solutions, Vohs'
expanding enterprise employs a holistic approach
that has won her work with high-caliber clients
and companies across the country. Determined
to give back to the design community by working
to mold the minds of its next generation,
Vohs has taught at the University of Minnesota,
lectured at South Dakota State University,
and acted as guest design critic at the University
of Minnesota, Dunwoody College, and South
Dakota State University.

28

PHOTOGRAPHY: COREY GAFFER PHOTOGRAPHY

Designer
You
Should
Know
Betsy
Vohs

design solutions? This is a challenge that we are
How does your background in interior design
working on for most of our clients. We used to strive
and architecture inform the way you approach
for control of the final design execution, and now we
design problems at Studio BV?
are designing for change and ad hoc environments.
It allows me to think about how the body experiences
This is an opportunity to build a continuous design cycle
space in different ways-from the scale of the
that can support the need to change spaces with ease.
neighborhood and the building to what individuals
What are some design trends that interest you
experience when they transition into the interior
environment. The diversity in my education allows me to right now?
Designing for the sensory experience is something
create spaces that work across many scales. Thinking
that we are focused on. How can our clients
about design decisions that affect how people
experience spaces in a deeper and more phenomenal
experience space is often a mixture of small details
way? We are designing for sound, texture, smells,
and large architectural design strategies that create
visual effects, and color. This helps communicate the
profound results.
stories we are trying to tell in the physical environment.
Studio BV's work includes a diverse scope of design
We are also interested in designing for performance.
disciplines, from architecture and interior design
The integration of technology into the performance
to brand design and site planning. Can you share
more about what this integrated approach entails? and the measurement of space is the next chapter for
design. Data will drive more design decisions in real
We are design generalists. We do not specialize and
time. This is exciting and will shape how we think
organize the firm into practice areas. This strategy
about what design can do as a tool for performance.
generates the most transformative design solutions
What is next on the horizon for Studio BV?
for our clients and provides our team the most joy. We
We are launching a new division for our firm-Design
are fortunate to work with a diverse group of clients
who look to our firm to bring them new and innovative Forward-that will be a pro bono design practice.
solutions because we are not "experts" in the field. We Studio BV has been committed to doing design work
for clients that can't afford design services since I
are a firm that is focused on learning and exploration.
founded the firm four years ago. This will be a platform
This model allows us the time and space to ask
questions and test ideas that provide insights to shape for working with not-for-profit clients, and a place
where we can reach new organizations and build
our work. Since our team is trained in many fields, we
bigger partnerships with our industry friends that help
are able to work on different project types and scales,
which allows us to push solutions to new places, in part make these physical transformations possible for the
people that need design the most.
because we are not constrained by our expertise in
these areas. We ask all the questions, we dig in, we get Betsy Vohs' multidisciplinary portfolio includes
close to clients, and we learn. This simple approach
the 16,000-square-foot
generates transformational solutions.
Parameters showroom
Can you share some of the challenges or problems
(above) in Minneapolis and
65,000-square-foot Digi
that you see facing designers today?
International headquarters in
Creating spaces that can change over time. We design Hopkins, Minnesota (left).
spaces for clients that have more than 10-year lease
terms. Ten years is an unpredictable timeline. Leases
are longer and change is ongoing. How, as designers,
can we open the door for change to happen within our
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Contract Magazine - February/March 2020

Table of Contents for the Digital Edition of Contract Magazine - February/March 2020

Contract Magazine - February/March 2020
Contents
Editorial
Industry News
Show Director’s Letter
Viewpoint: Joan Blumenfeld on interior design’s gender problem
Product Briefs: Acoustic Solutions
Designer You Should Know: Betsy Vohs
The Nordic Studio BV | Minneapolis
design intersections
lighting as an amenity
LiveRamp
Matrix: Innovative Materials
Matrix: Lighting
Matrix: Tile & Stone Preview
Designers Select: Products for Amenity Spaces
Exhibition: Eileen Gray
Contract Magazine - February/March 2020 - Contract Magazine - February/March 2020
Contract Magazine - February/March 2020 - Cover2
Contract Magazine - February/March 2020 - 1
Contract Magazine - February/March 2020 - 2
Contract Magazine - February/March 2020 - 3
Contract Magazine - February/March 2020 - Contents
Contract Magazine - February/March 2020 - 5
Contract Magazine - February/March 2020 - 6
Contract Magazine - February/March 2020 - 7
Contract Magazine - February/March 2020 - 8
Contract Magazine - February/March 2020 - 9
Contract Magazine - February/March 2020 - 10
Contract Magazine - February/March 2020 - 11
Contract Magazine - February/March 2020 - Editorial
Contract Magazine - February/March 2020 - 13
Contract Magazine - February/March 2020 - 14
Contract Magazine - February/March 2020 - 15
Contract Magazine - February/March 2020 - Industry News
Contract Magazine - February/March 2020 - 17
Contract Magazine - February/March 2020 - 18
Contract Magazine - February/March 2020 - 19
Contract Magazine - February/March 2020 - Show Director’s Letter
Contract Magazine - February/March 2020 - 21
Contract Magazine - February/March 2020 - Viewpoint: Joan Blumenfeld on interior design’s gender problem
Contract Magazine - February/March 2020 - 23
Contract Magazine - February/March 2020 - Product Briefs: Acoustic Solutions
Contract Magazine - February/March 2020 - 25
Contract Magazine - February/March 2020 - 26
Contract Magazine - February/March 2020 - 27
Contract Magazine - February/March 2020 - Designer You Should Know: Betsy Vohs
Contract Magazine - February/March 2020 - 29
Contract Magazine - February/March 2020 - The Nordic Studio BV | Minneapolis
Contract Magazine - February/March 2020 - 31
Contract Magazine - February/March 2020 - 32
Contract Magazine - February/March 2020 - 33
Contract Magazine - February/March 2020 - design intersections
Contract Magazine - February/March 2020 - 35
Contract Magazine - February/March 2020 - 36
Contract Magazine - February/March 2020 - 37
Contract Magazine - February/March 2020 - 38
Contract Magazine - February/March 2020 - 39
Contract Magazine - February/March 2020 - 40
Contract Magazine - February/March 2020 - 41
Contract Magazine - February/March 2020 - 42
Contract Magazine - February/March 2020 - 43
Contract Magazine - February/March 2020 - 44
Contract Magazine - February/March 2020 - 45
Contract Magazine - February/March 2020 - lighting as an amenity
Contract Magazine - February/March 2020 - 47
Contract Magazine - February/March 2020 - 48
Contract Magazine - February/March 2020 - 49
Contract Magazine - February/March 2020 - 50
Contract Magazine - February/March 2020 - 51
Contract Magazine - February/March 2020 - LiveRamp
Contract Magazine - February/March 2020 - 53
Contract Magazine - February/March 2020 - 54
Contract Magazine - February/March 2020 - 55
Contract Magazine - February/March 2020 - 56
Contract Magazine - February/March 2020 - 57
Contract Magazine - February/March 2020 - Matrix: Innovative Materials
Contract Magazine - February/March 2020 - 59
Contract Magazine - February/March 2020 - 60
Contract Magazine - February/March 2020 - 61
Contract Magazine - February/March 2020 - Matrix: Lighting
Contract Magazine - February/March 2020 - 63
Contract Magazine - February/March 2020 - 64
Contract Magazine - February/March 2020 - 65
Contract Magazine - February/March 2020 - Matrix: Tile & Stone Preview
Contract Magazine - February/March 2020 - 67
Contract Magazine - February/March 2020 - 68
Contract Magazine - February/March 2020 - 69
Contract Magazine - February/March 2020 - Designers Select: Products for Amenity Spaces
Contract Magazine - February/March 2020 - 71
Contract Magazine - February/March 2020 - Exhibition: Eileen Gray
Contract Magazine - February/March 2020 - Cover3
Contract Magazine - February/March 2020 - Cover4
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