Contract Magazine - February/March 2020 - 41

PHOTOGRAPHY: ETHAN GULLEY FOR W HOTELS (LEFT), DEEPSHIKHA JAIN (RIGHT)

Sustainable Fashion
x
Travel

Rent the Runway, the company that pioneered apparel rental, and W
Hotels have partnered to offer a first-of-its-kind travel program called
Rent the Runway Closet Concierge. The new service, available at
W Aspen, W South Beach, W Washington, D.C., and W Hollywood, gives
guests access to a travel wardrobe curated by Rent the Runway for
each destination and waiting for guests when they arrive, no packing
or baggage required.
"Rent the Runway is working to constantly transform how our
members think about ownership as well as optimize their time," says
Maureen Sullivan, president and COO of Rent the Runway. "We've already
changed how our members get dressed every day, so expanding into
travel-specifically with a hotel- was a natural extension." 
Upon booking their room, W Hotel guests are able to choose four
styles to rent for their stay from Rent the Runway's Unlimited Closet for
$69. Guests have access to the entire Unlimited Closet in addition to
being able to select from a destination-ready assortment tailored to each
unique W hotel location incorporating Rent the Runway's proprietary
data on trending colors, designers, silhouettes, and local climate.
"When guests are traveling, there's no better time to try out new
looks whether for a business meeting or the perfect Instagram shot,
and even better if that doesn't mean buying extra clothes that might not
be suited for everyday wear," says Anthony Ingham, global brand leader,
W Hotels Worldwide. "We are embracing the trends of travelers and
anticipating their desires, which is a cornerstone of hospitality in itself.
As for the future of our industry, I'd like to think we're starting a trend
to enable access to more sustainable fashion options while on the go."
W Hotels will be evaluating and considering possible expansion
of Closet Concierge at the end of its pilot period in March, eyeing
soon-to-open locations in Philadelphia and Toronto as possible additional
sites for the program.

Retailer
as
Research Lab

IKEA-supported research and design lab SPACE10-which has
hosted pop-ups in cities like New York, London, Shanghai, and Nairobi-
has arrived in Delhi, India, with a mission to enable a better everyday
life for people and the planet.
Founded in Copenhagen in 2015, the initiative is focused on
investigating sustainable and scalable design. "SPACE10 explores
solutions to some of the major shifts expected to affect people and the
planet in the coming decade-from rapid urbanism and the scarcity
of natural resources to climate change, and the most promising avenues
of emerging technology," says Kevin Curran, program lead at SPACE10.  
Given that the space would host both public programming
and research elements, including residencies and collaborations, it was
important for the design to display a sustainable and circular design
mindset. In line with SPACE10's global pursuit, reclaimed textiles by
local Indian brand 11.11/eleven eleven and hand-dyed by artist and IKEA
designer Akanksha Deo Sharma breathe beauty into the space 
"not for the sake of being beautiful, but with a purpose," Sharma says.  
"Circularity and sustainability are at the forefront of the project
because of the city and the times we're living in," Sharma says. "I chose
to create an installation that is conscientious about how we use leftover
materials. The entire installation is made up of leftover textiles that 11.11/
eleven eleven terms as 'reclaimed.' This work to me connotes something
positive rather than negative, as 'waste' often does. I wanted to combine
and elevate these different pieces of leftover textiles to create a new,
constructive narrative that emphasized the need to look at materials
and resources with an alternative approach."

contract



Contract Magazine - February/March 2020

Table of Contents for the Digital Edition of Contract Magazine - February/March 2020

Contract Magazine - February/March 2020
Contents
Editorial
Industry News
Show Director’s Letter
Viewpoint: Joan Blumenfeld on interior design’s gender problem
Product Briefs: Acoustic Solutions
Designer You Should Know: Betsy Vohs
The Nordic Studio BV | Minneapolis
design intersections
lighting as an amenity
LiveRamp
Matrix: Innovative Materials
Matrix: Lighting
Matrix: Tile & Stone Preview
Designers Select: Products for Amenity Spaces
Exhibition: Eileen Gray
Contract Magazine - February/March 2020 - Contract Magazine - February/March 2020
Contract Magazine - February/March 2020 - Cover2
Contract Magazine - February/March 2020 - 1
Contract Magazine - February/March 2020 - 2
Contract Magazine - February/March 2020 - 3
Contract Magazine - February/March 2020 - Contents
Contract Magazine - February/March 2020 - 5
Contract Magazine - February/March 2020 - 6
Contract Magazine - February/March 2020 - 7
Contract Magazine - February/March 2020 - 8
Contract Magazine - February/March 2020 - 9
Contract Magazine - February/March 2020 - 10
Contract Magazine - February/March 2020 - 11
Contract Magazine - February/March 2020 - Editorial
Contract Magazine - February/March 2020 - 13
Contract Magazine - February/March 2020 - 14
Contract Magazine - February/March 2020 - 15
Contract Magazine - February/March 2020 - Industry News
Contract Magazine - February/March 2020 - 17
Contract Magazine - February/March 2020 - 18
Contract Magazine - February/March 2020 - 19
Contract Magazine - February/March 2020 - Show Director’s Letter
Contract Magazine - February/March 2020 - 21
Contract Magazine - February/March 2020 - Viewpoint: Joan Blumenfeld on interior design’s gender problem
Contract Magazine - February/March 2020 - 23
Contract Magazine - February/March 2020 - Product Briefs: Acoustic Solutions
Contract Magazine - February/March 2020 - 25
Contract Magazine - February/March 2020 - 26
Contract Magazine - February/March 2020 - 27
Contract Magazine - February/March 2020 - Designer You Should Know: Betsy Vohs
Contract Magazine - February/March 2020 - 29
Contract Magazine - February/March 2020 - The Nordic Studio BV | Minneapolis
Contract Magazine - February/March 2020 - 31
Contract Magazine - February/March 2020 - 32
Contract Magazine - February/March 2020 - 33
Contract Magazine - February/March 2020 - design intersections
Contract Magazine - February/March 2020 - 35
Contract Magazine - February/March 2020 - 36
Contract Magazine - February/March 2020 - 37
Contract Magazine - February/March 2020 - 38
Contract Magazine - February/March 2020 - 39
Contract Magazine - February/March 2020 - 40
Contract Magazine - February/March 2020 - 41
Contract Magazine - February/March 2020 - 42
Contract Magazine - February/March 2020 - 43
Contract Magazine - February/March 2020 - 44
Contract Magazine - February/March 2020 - 45
Contract Magazine - February/March 2020 - lighting as an amenity
Contract Magazine - February/March 2020 - 47
Contract Magazine - February/March 2020 - 48
Contract Magazine - February/March 2020 - 49
Contract Magazine - February/March 2020 - 50
Contract Magazine - February/March 2020 - 51
Contract Magazine - February/March 2020 - LiveRamp
Contract Magazine - February/March 2020 - 53
Contract Magazine - February/March 2020 - 54
Contract Magazine - February/March 2020 - 55
Contract Magazine - February/March 2020 - 56
Contract Magazine - February/March 2020 - 57
Contract Magazine - February/March 2020 - Matrix: Innovative Materials
Contract Magazine - February/March 2020 - 59
Contract Magazine - February/March 2020 - 60
Contract Magazine - February/March 2020 - 61
Contract Magazine - February/March 2020 - Matrix: Lighting
Contract Magazine - February/March 2020 - 63
Contract Magazine - February/March 2020 - 64
Contract Magazine - February/March 2020 - 65
Contract Magazine - February/March 2020 - Matrix: Tile & Stone Preview
Contract Magazine - February/March 2020 - 67
Contract Magazine - February/March 2020 - 68
Contract Magazine - February/March 2020 - 69
Contract Magazine - February/March 2020 - Designers Select: Products for Amenity Spaces
Contract Magazine - February/March 2020 - 71
Contract Magazine - February/March 2020 - Exhibition: Eileen Gray
Contract Magazine - February/March 2020 - Cover3
Contract Magazine - February/March 2020 - Cover4
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