Contract Magazine - February/March 2020 - 55

LIVERAMP
Interior Designer Studio O+A
Client LiveRamp
Where San Francisco
What 21,000 square feet
across one floor

O+A worked closely with LiveRamp to select hues and textures
Identity resolution service and data onboarding company LiveRamp
reflective of the company's lively spirit and inclusive workforce. The
got its start on the 15th floor of San Francisco's nearly century-old
branding arm of the interior design firm also made sure bold graphics
Standard Oil Building-where tenants include e-commerce giant
were a key part of the overall scheme. "We were told, 'If there's more
Groupon-but over the last four years has expanded its headquarters
to the 16th floor, and now the 17th. Behind the design of each of these than one white wall in a space, we need to fix that,' " Rodriguez recalls.
"It's not often you have a client that loves color and funkiness."
growth spurts is San Francisco-based Studio O+A. The challenge
The U-shaped footprint of LiveRamp's office-which inhabits
with the latest renovation was to continue the original aesthetic,
the 1922 tower and a later addition-consistently made wayfinding
but also completely reimagine the office for a more mature business.
a challenge. "Everyone gets lost," Rodriguez says of the space prior
"A lot of start-ups don't know what they need," explains O+A design
to the recent renovation. Color became a fix for that as well. O+A's
director Joseph Rodriguez. "The directive is just 'Go!' "
orientation solutions included an intuitive color scheme tied to the
Now that has changed. "The design has certainly evolved over
the years along with the growth journey of our company," says Mileshka circadian rhythms of the day. The east wing of the office, where the
sun rises, was cast in warm tones from yellows to soft reds. The west
Chetty, LiveRamp's director of workspace and projects. "Each floor
wing, on the other hand, where the sun sets, features cool colors
was designed to speak to the other, but it was important that we could
like teal. For those with no sense of geographical or solar direction,
pull them all together in a way that is scalable enough to keep each
floor and wall graphics make the way forward playfully literal. "This
floor fresh and engaging. It was also central to push the boundaries
showcased our company culture by creating a vibrant and logical
with O+A in terms of the vibrant colors that truly represented us."
contract



Contract Magazine - February/March 2020

Table of Contents for the Digital Edition of Contract Magazine - February/March 2020

Contract Magazine - February/March 2020
Contents
Editorial
Industry News
Show Director’s Letter
Viewpoint: Joan Blumenfeld on interior design’s gender problem
Product Briefs: Acoustic Solutions
Designer You Should Know: Betsy Vohs
The Nordic Studio BV | Minneapolis
design intersections
lighting as an amenity
LiveRamp
Matrix: Innovative Materials
Matrix: Lighting
Matrix: Tile & Stone Preview
Designers Select: Products for Amenity Spaces
Exhibition: Eileen Gray
Contract Magazine - February/March 2020 - Contract Magazine - February/March 2020
Contract Magazine - February/March 2020 - Cover2
Contract Magazine - February/March 2020 - 1
Contract Magazine - February/March 2020 - 2
Contract Magazine - February/March 2020 - 3
Contract Magazine - February/March 2020 - Contents
Contract Magazine - February/March 2020 - 5
Contract Magazine - February/March 2020 - 6
Contract Magazine - February/March 2020 - 7
Contract Magazine - February/March 2020 - 8
Contract Magazine - February/March 2020 - 9
Contract Magazine - February/March 2020 - 10
Contract Magazine - February/March 2020 - 11
Contract Magazine - February/March 2020 - Editorial
Contract Magazine - February/March 2020 - 13
Contract Magazine - February/March 2020 - 14
Contract Magazine - February/March 2020 - 15
Contract Magazine - February/March 2020 - Industry News
Contract Magazine - February/March 2020 - 17
Contract Magazine - February/March 2020 - 18
Contract Magazine - February/March 2020 - 19
Contract Magazine - February/March 2020 - Show Director’s Letter
Contract Magazine - February/March 2020 - 21
Contract Magazine - February/March 2020 - Viewpoint: Joan Blumenfeld on interior design’s gender problem
Contract Magazine - February/March 2020 - 23
Contract Magazine - February/March 2020 - Product Briefs: Acoustic Solutions
Contract Magazine - February/March 2020 - 25
Contract Magazine - February/March 2020 - 26
Contract Magazine - February/March 2020 - 27
Contract Magazine - February/March 2020 - Designer You Should Know: Betsy Vohs
Contract Magazine - February/March 2020 - 29
Contract Magazine - February/March 2020 - The Nordic Studio BV | Minneapolis
Contract Magazine - February/March 2020 - 31
Contract Magazine - February/March 2020 - 32
Contract Magazine - February/March 2020 - 33
Contract Magazine - February/March 2020 - design intersections
Contract Magazine - February/March 2020 - 35
Contract Magazine - February/March 2020 - 36
Contract Magazine - February/March 2020 - 37
Contract Magazine - February/March 2020 - 38
Contract Magazine - February/March 2020 - 39
Contract Magazine - February/March 2020 - 40
Contract Magazine - February/March 2020 - 41
Contract Magazine - February/March 2020 - 42
Contract Magazine - February/March 2020 - 43
Contract Magazine - February/March 2020 - 44
Contract Magazine - February/March 2020 - 45
Contract Magazine - February/March 2020 - lighting as an amenity
Contract Magazine - February/March 2020 - 47
Contract Magazine - February/March 2020 - 48
Contract Magazine - February/March 2020 - 49
Contract Magazine - February/March 2020 - 50
Contract Magazine - February/March 2020 - 51
Contract Magazine - February/March 2020 - LiveRamp
Contract Magazine - February/March 2020 - 53
Contract Magazine - February/March 2020 - 54
Contract Magazine - February/March 2020 - 55
Contract Magazine - February/March 2020 - 56
Contract Magazine - February/March 2020 - 57
Contract Magazine - February/March 2020 - Matrix: Innovative Materials
Contract Magazine - February/March 2020 - 59
Contract Magazine - February/March 2020 - 60
Contract Magazine - February/March 2020 - 61
Contract Magazine - February/March 2020 - Matrix: Lighting
Contract Magazine - February/March 2020 - 63
Contract Magazine - February/March 2020 - 64
Contract Magazine - February/March 2020 - 65
Contract Magazine - February/March 2020 - Matrix: Tile & Stone Preview
Contract Magazine - February/March 2020 - 67
Contract Magazine - February/March 2020 - 68
Contract Magazine - February/March 2020 - 69
Contract Magazine - February/March 2020 - Designers Select: Products for Amenity Spaces
Contract Magazine - February/March 2020 - 71
Contract Magazine - February/March 2020 - Exhibition: Eileen Gray
Contract Magazine - February/March 2020 - Cover3
Contract Magazine - February/March 2020 - Cover4
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