Contract Magazine – Foresight 2019 - 39

Allermuir will launch the Axyl
bench by Benjamin Hubert
during NeoCon this year
(right). Arper's space will
feature various settings and
functions including areas
that will serve as lounge, work
station, meeting and learning
spots, and more (below).

Stylex
Space 337
Stylex is moving into a 70 percent larger showroom to properly
showcase its new introductions. Designed by Gensler, the new
space will allow the brand to represent bigger ideas with greater
functionality-this includes their modular work-lounge products.
Stylex will also be taking advantage of the increased square footage
to introduce and focus on Free Address-a broad family of desking
solutions, light storage, and seating that will support various work
activities in a beautiful, contemporary manner.
Arper
Space 349
Arper, a company whose design ethos is based on the versatility
of essential forms, is relocating to a new 2,145-square-foot space
on the third floor. The architectural aspects of the showroom were
designed by Solveig Fernlund while Barcelona-based Lievore Altherr
took charge of the creative direction and styling. The new space
allows Arper to showcase a complete representation of its designs
geared towards everyday life and workspaces-all featuring a fluid,
human-centric, soft environment appeal.
"Arper recognizes that the quality of spaces has an impact
on everything, from health to productivity, creativity to collaboration,"
says Emanuele Corvo, managing director and vice president of Arper
USA. "Our human-centric approach is encapsulated in the 'soft(er)'
theme this year-emphasizing materials, colors, and formal
expressions that make Arper environments stand out.
Visitors during NeoCon can expect to experience Arper's
Planesit task chair, designed for both comfort and ergonomic
support, the Paravan partition systems, and the Cila Go seating
collection among other new novelties. The space will also feature
various settings and functions including areas that will serve
as lounge, work station, meeting and learning spots, and more.

Allermuir | Senator
Space 1112
Allermuir, a company established in the 1970s that conceives, designs,
and produces sustainably-made furniture, is relocating its creative
laboratory to the 11th floor. Part of The Senator Group since 2005,
Allermuir will be sharing its showroom with its sister brand, Senator,
while its diverse offerings remain independent.
The new space will contain a focus on hospitality and products
that reflect that field. "We revealed a new look for our brand last year
and this space gives us the opportunity to really let that shine," says
Matt Ousby, head of design. "We have grown up but at the same
time retain a youthful and witty perspective. The space hopes to
challenge perceptions; we believe it's no good to just do what you've
done before."
At NeoCon 51, attendees will be able to view new product
launches such as the Axyl bench by Benjamin Hubert and new
collaborations with designers including PearsonLloyd and Jonas
Wagell. In addition, show attendees will be treated to a lounge-like
atmosphere replete with relaxing music and a curated drink menu.

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