Women in Design 2018 - 12
12
Lauren Geremia
Principal
Geremia Design, San Francisco
Lauren Geremia is not, she admits, "a tech-savvy person. Tech is the
antithesis of me. I'm so analog there is Scotch tape in my hair." This is
ironic considering Geremia has designed innovative offices for startups
such as Instagram, Dropbox, and Hightail. But it's her well-rounded fine
arts background and thoughtful, considered approach to design that has
made Geremia so coveted in fast-paced Silicon Valley.
At Rhode Island School of Design, she studied painting, something
she loved doing as a child. That's when Geremia realized she "wanted
artwork to be multifaceted, placed in different elements. I was a bit more
social and organized, I didn't want to just sit in a studio making things."
When she graduated, the Connecticut native moved to the Bay
Area-a cousin who worked in animation at Disney propelled a general
love for California-and she hung out with an entrepreneurial group
of people who were opening restaurants, bars, and coffee shops. They
turned to Geremia, asking her about everything from light fixtures
to wallpaper, and she "was industrial enough to be a one-man show,"
taking on tasks like painting furniture salvaged at flea markets.
"Conceptually, I was prepared to sell the big idea, but I could also do it
scrappily and on a low budget," she says.
Geremia worked incessantly, and then the tech boom struck and all
of a sudden, through the community she had nurtured, she was getting
calls from entrepreneurs, saying things like, "I'm starting a company
called Instagram." Everybody likes what's familiar, says Geremia:
"It's a monoculture, so I was passed around a bit. After Dropbox and
Instagram, I was able to hire a staff overnight. It was intense."
As principal of San Francisco-based Geremia Design, she now
works on a diverse set of projects, including residences, a jewelry store,
a few restaurants like Sartre at Rhinegeist Brewery in Cincinnati, and
AutoCamp. This mobile hospitality concept offers luxe accommodations
in Airstream suites and tents in locations like Yosemite, which taps into
Geremia's affinity for the outdoors.
Her work is anchored in the fine arts, and she remains a curator,
championing the work of artisans. "There's emotion and a human
scale to [design]," says Geremia. "I'm interested in preserving human
connection and what's going to be left behind from this era. I'm the one
sitting here who says art matters."
Women in Design 2018
Table of Contents for the Digital Edition of Women in Design 2018
Contents
Women in Design 2018 - Intro
Women in Design 2018 - Cover1
Women in Design 2018 - Cover2
Women in Design 2018 - Contents
Women in Design 2018 - 2
Women in Design 2018 - 3
Women in Design 2018 - 4
Women in Design 2018 - 5
Women in Design 2018 - 6
Women in Design 2018 - 7
Women in Design 2018 - 8
Women in Design 2018 - 9
Women in Design 2018 - 10
Women in Design 2018 - 11
Women in Design 2018 - 12
Women in Design 2018 - 13
Women in Design 2018 - 14
Women in Design 2018 - 15
Women in Design 2018 - 16
Women in Design 2018 - 17
Women in Design 2018 - 18
Women in Design 2018 - 19
Women in Design 2018 - 20
Women in Design 2018 - 21
Women in Design 2018 - 22
Women in Design 2018 - 23
Women in Design 2018 - 24
Women in Design 2018 - 25
Women in Design 2018 - 26
Women in Design 2018 - 27
Women in Design 2018 - 28
Women in Design 2018 - 29
Women in Design 2018 - 30
Women in Design 2018 - 31
Women in Design 2018 - 32
Women in Design 2018 - Cover3
Women in Design 2018 - Cover4
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