Automotive News - Traverse City - August 2, 2018 - 1





AUGUST 2, 2018


Autos inch
closer to
It's often said that cars are
turning into smartphones on
Continental is taking that
comparison a step further.
The supplier is using the
CAR Management Briefing
Seminars to showcase its
latest biometrics technology,
which lets
unlock and
start their
cars with
their face,
or voice
- just like
the newest
The goal
of Continental's tech is
providing an extra layer of
safety for drivers and
passengers. For example,
someone would need to scan
a fingerprint on a particular
button or speak a password
through a voice recognition
system to start the car, even
when they have a working key.
Getting into the car in the first
place could involve standing in
front of the driver-side door so a
camera on the sideview mirrors
can recognize a person's face
and unlock the vehicle. Infrared
cameras would ensure the car
can "see" its occupants even at
Once the car recognizes the
driver, it would automatically
adjust the seat position and
interior temperature according
to personalized settings.
"The access system
functions almost like a
doorman, allowing us to
control specific components
as they are needed," says
Andreas Wolf, head of
Continental's body and
security business unit.
There are risks, to be sure. But
smartphone companies such as
Apple and Samsung have
proved that biometrics are
reliable and accepted by the
pubic, at least on a pocket-sized
device that costs a few hundred
dollars. It remains to be seen if
customers be as accepting on a
$50,000 vehicle.
You may email
Michael Martinez

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Andersson eyes emerging markets
Yazaki exec: New 11 key
to auto industry growth


Michael Wayland

rowth opportunities for the auto industry will come heavily from nontraditional sources - but it's not all about
mobility solutions, says Bo Andersson,
president of Yazaki Corp.'s operations in Europe
and North and Central America.
It's also about new geography.
Andersson believes most industry growth will
come from opportunities in 11 emerging markets, also known as the New 11.
"These are what the smart people today think
the majority of the growth will be," he said at the
CAR Management Briefing Seminars.
The countries are Bangladesh, Egypt, Indonesia, Iran, Mexico, Nigeria, Pakistan, the Philippines, Turkey, South Korea and Vietnam.
Yazaki does business in seven of the markets,
Andersson said. He said the Japanese auto supplier - the world's largest maker of wire harness systems - has no plans to expand to the


Yazaki's Bo Andersson: Most industry growth will
come in 11 emerging markets, and the supplier
is doing business in seven of them.

remaining countries.
"For now, we are good in seven," he told Automotive News after the presentation. "We have al-

ways been on the forefront on emerging markets,
but since we think that this is where the OEMs
will go, we like to be there at the same time as
them or before them."
Affordability is a "very big issue because most
of the growth will be in the new emerging markets where people don't have a lot of money to
spend on the car," he said.
Emerging markets can be risky for automakers
because they're less stable than developed countries. But they can offer big rewards if a company
is early to the market.
In 2015, GM said it would invest $5 billion in a
new vehicle family for developing markets
through 2030. In April, GM CFO Chuck Stevens
said the automaker was preparing to launch its
Global Emerging Markets, or GEM, platform for
emerging markets.
Andersson, a former GM global purchasing
chief who joined Yazaki in July 2017, declined to
say whether Yazaki is part of the GEM program.
Yazaki is a major supplier to GM.
Andersson also told his audience at the seminars that he expects the internal combustion engine to continue for the foreseeable future, even
as change hits the industry. a

Nissan borrows from NASA playbook
Mars rover tech helps
driverless vehicle project


Urvaksh Karkaria

issan is looking heavenward to develop
autonomous driving systems.
The automaker is collaborating with
NASA and the Federal Aviation Administration to develop Seamless Autonomous
Mobility, or SAM, a driverless system that is
monitored and augmented by human operators
who help the vehicle interpret and adjust to
traffic, weather and other conditions in real
"Show me an autonomous system without a
human in the loop and I'll show you a useless
system," Maarten Sierhuis, director of the Nissan
Research Center in Sunnyvale, Calif., said
Wednesday at the CAR Management Briefing
Nissan is developing a technology in which the
onboard autonomous system is always responsible for driving the vehicle.
A human operator, in a remote location, sends
the vehicle commands or alternate routes to deal
with construction and unexpected road situations.
To help its operators transmit information, Nissan uses robotic technology, communication systems and visualization software used by NASA to
communicate with its Mars rovers.
To make SAM work, large amounts of video
and sensor data must be transmitted in real time
from the vehicle to the human operator in a com-

Nissan's Maarten Sierhuis:
"You have to put a lot of data
into a small pipe. NASA is
good at that."


mand center, said Sierhuis, a former senior scientist with NASA, where he did research on human-robot interaction.
"You have to put a lot of data into a small pipe,"
Sierhuis said. "NASA is good at that."
Nissan also is tapping the technology and
workflows that air traffic controllers use to manage thousands of aircraft simultaneously, to help

human operators supervise large numbers of
autonomous vehicles.
"The goal is to have the operator be able to
manage as many vehicles as possible," Sierhuis
said. "It's a scalable situation."
In addition to augmenting the driverless system, the human operators can provide customer
service to passengers. a


n Trade leaders from Canada
and Mexico insist they are not
enemies of the U.S., despite the
ongoing trade dispute. I PAGE 4 I

n Ridecell's Mark Thomas says
mobility services are going to
create "a huge amount of
wealth." I PAGE 30 I

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