Automotive News - November 9, 2015 - Supplement - 70W

20151109-Sup1--0070-NAT-CCI-AN_--

11/2/2015

12:10 PM

Page 1

70W * NOVEMBER 9, 2015

L E A D I N G

W O M E N

●●●

BARBARA PILARSKI
Vice President - Business Development |
FCA US | Auburn Hills, Mich. | Age: 52 |
Education: B.A., business administration,
Wayne State University; MBA, University of
Michigan
● What attracted you to the auto industry? When I
was in high school, I watched Lee Iacocca on TV in the
Chrysler commercials. I found him to be a really
interesting, dynamic person. My dad worked for the
industry - he was a tool-and-die maker - so I was
connected to Detroit. I knew coming out of high school
that I'd want to be involved in the auto industry.
● First automotive job: I came into Chrysler in 1985
at Warren Truck Assembly in the budget department.
Here I was coming out of Wayne State. I'm in a suit
and I'm sitting in the middle of a plant. I think I was
the only one with a suit on. I was there for just a year
before I took a leave of absence to go to Ann Arbor
[and get my MBA]. Then I came back on a leadership
program and rotated through the finance organization
for about 10 years.
● Big break: As I was rotating through the finance
organization, there was an opportunity in this very,
very small group called Mergers & Acquisitions. There
were four people, and I did some research. They
weren't very active, but it was a promotion, so I took
it. Within a couple weeks, I was driving to work and I
heard that Daimler and Chrysler were merging. I'm
thinking, "What the heck? I work in M&A and no one
told me that?" Chrysler wasn't very active in the M&A
world, but Daimler was quite active, and our group
became responsible for all M&A activity in North and
South America, not just for Chrysler, but for Mercedes,
for the commercial vehicle business, for the financial
services business. What really got us active in the
M&A world was in about 2000. Chrysler was losing
money so we started a process in business
development of divesting noncore assets. We ended
up, from probably 2000 to 2004, selling about
$2 billion worth of assets. I got really close during that
time with the Germans.
● What is the major challenge you've faced in your
career? Some of the most challenging and greatest
stuff we've done in the last few years is the work
we've done to localize Jeep [production] in China and

DONNA PARLAPIANO

●

Senior Vice President of Franchise Operations
and Corporate Real Estate | AutoNation | Fort
Lauderdale, Fla. | Age: 51 | Education: B.B.A.,
business administration, University of Southern
Colorado; MBA, University of Denver
● What attracted you to the auto industry? My dad.
When I graduated, I got three offers: one from a
pharmaceutical company, one from a toy company, one
from Ford Motor Co. My dad said, "Absolutely, you
should work for Ford because Henry Ford had such a
positive influence on the common man by providing
mass transportation." So I said, "OK, Dad."
● First automotive job: Customer service
representative, Ford Motor Co., in 1986
● Big break: It was difficult. I was at Ford for 12 years.
Making the decision to transition to AutoNation. I loved
my experience at Ford and it provided an incredible
foundation for my success. But coming to AutoNation, it
was scary, and at the same time, I was so energized.
● What is the major challenge you've faced in your
career? It's probably a personal challenge more than
anything of always trying to be my best and maintain
who I am and being feminine in the auto industry.
Sometimes as women, we have a tendency that we can
lose ourselves trying to fit in. And I worked the whole 29
years trying to be me. That's been the greatest
challenge but also the greatest reward. Many times,
through the years, I've always been the only woman in
meetings.
Professionally, AutoNation being the first publicly traded
[retailer], we were trying to work with the manufacturers
to [have them] understand that we were a real partner to

>> HAVING HER SAY:
autonews.com/parlapianovideo

them. For a long time, it was so new [the OEMs] were
concerned about what could happen if we were too big.
Through the years by working with them and through our
performance, we've garnered the respect of the OEMs as
a true partner.
● Who has had the biggest influence on your career?
At AutoNation, there are two. One is (CEO) Mike
Jackson, who's been so supportive through the years.
He trusts us, and he has very high expectations for us.
It's just a wonderful feeling to know your opinion and
expertise are valued.
The other is Michael Larson (chief investment officer for
AutoNation shareholder and Microsoft founder Bill

●

Brazil [and] trying to do it in Russia.
Every time you're given an opportunity to take on more
responsibility, it seems so glamorous and great, but
it's just a piece of you that's lost forever - like you've
committed another piece of you. I have three kids, and
it's hard; you're constantly having to make choices
and decisions and hoping that you're doing the right
thing. I have a great husband. I met him when I was
14. We've been together for my whole life, and he
really, truly believes - and I let him believe this -
that in terms of our family life he takes on 50 percent
of the responsibility. But he doesn't.
I think women are always allocated a disproportional
amount of that responsibility. It's just something that
you live with.
● What should be done to encourage women to
enter the auto industry? There's a complete
misconception about the auto industry. To people who
don't know it, it feels very blue collar, very
manufacturing based. People think you're working in a
plant. They don't think about the opportunities that
are here, from PR, communications, marketing,
finance, IT, purchasing - every facet of what you may
be studying in school is available in a company like
this. Part of it is just educating people, and part of it
with women is helping them understand that women
have come before you, and have had families and
raised kids and done that all successfully within this
culture, particularly the culture at Fiat Chrysler. When I
was having kids, I took extended leaves of absences.
● Tell us about your family. My husband's name is
David. My daughter, Abby, is 23. My son Jake is 21
and David is 15.
● What do you do to relax? I watch reality TV, like the
Kardashians. This is why it won't be a good thing for
me to retire, because I'm going to become a complete
couch potato. When I go home, I like to just make my
mind stop working. I like to garden. I like to vacuum.
● If I had it to do all over again ... I wouldn't do
anything different. I love this company. I love these
friendships that I have here. I love the cafeteria. I feel
like I have had a career where, when I want to step
back because I have to focus on family stuff, I've been
able to do that. When I want to lean in because I have
capacity to do that, I've been able to do that.
- Larry P. Vellequette

Gates), who serves on our board. He's always been a
great adviser to me.
● What should be done to encourage women to enter
the auto industry? There is a misperception that the
automobile business isn't for women. The career
opportunity in the automotive business needs to be
highlighted on campuses so women understand it. It's
something I should spend more time myself doing.
That's something that all of us that you're speaking with
should be doing more.
● Tell us about your family. I have my immediate family
with my parents, who had an incredible influence on all
my sisters' and my life. I also feel my work is like a
family. We go through so much together, challenges like
the recession. Surviving that feels like a family
connection. Then I have my girlfriends, which I'm so
grateful for, who are like family. So I've been very
blessed in my life to have wonderful parents and
colleagues and friends.
● What's your favorite weekend activity? Right now,
my favorite weekend activity is dancing (because of
participating in the charitable Boca Ballroom Battle).
In the last month, I've learned the samba, the salsa, the
hustle, foxtrot, waltz, bolero. I play golf and tennis and
go on dates, spend time with friends, family, travel.
● Name one thing about yourself that most people
don't know. I have a very sensitive heart. You can't
really cry in meetings, but I would always cry at the
Hallmark commercials. Here at AutoNation, we did a lot
with Special Olympics. And I was a hugger. Oh, my gosh,
crying tears coming down your face.
● If you could have dinner with anyone, living or dead,
who would it be? Eleanor Roosevelt. She was true to
herself and very influential in her own way. She was a
strong force as first lady.
- Amy Wilson


http://www.autonews.com/parlapianovideo

Automotive News - November 9, 2015 - Supplement

Table of Contents for the Digital Edition of Automotive News - November 9, 2015 - Supplement

What's behind Toyota's big bet on artificial intelligence?
Rising incentives, growing concern
Hyundai launches luxury brand, chooses different path from Japanese
Lentz to speak at World Congress
Suppliers give Tesla high praise for innovation
Soros invests in U.S. dealership group
Ford's research boss sees 'so many parallels' to Lockheed Martin
Spiraling VW scandal shakes faith in execs
M-B's new E class takes S class styling cues
Infiniti flagship plug-in hybrid in the works to battle S class
Alfa Romeo to delay key sedan, crossover launches, sources say
Renegade success lifts Jeep's hopes for new crossover
Mazda to push CX-9 toward premium in L.A. premiere
Mercedes SUV gets a new name and a fresh look
The shunning of Takata
GM gives Shop-Click-Drive a big push
New recruiting approach helps stores hire women
Winners and losers in VW scandal
Sage advice: Mind people, cash
CEO revelations increase burden on JCI's board
Infiniti re-engineers QX50 for 2016
Compliance keys: Written policies, trained employees
Props push up F&I product profits at store
Dealers
FCA to launch 4th future-dealer class
Sizzling at SEMA
Jeep to make limited run of Red Rocks
Acura hopes NSX will prove worth the wait
Canada's auto czar hones investment pitch
Parts crunch threatens Toyota's efforts to boost pickup output
Spreading the field
Brands find creative ways into NFL advertising game
Dealerships jump on the Bond-wagon
Auto interiors are new center for innovative design, tech, materials
Secretive EV startup plans $1 billion factory in U.S.
After years of rebuilding, Toyota plans to expand
Hachigo steers back-to-basics strategy at Honda
Nissan boss confident of hitting 10% U.S. share
ADESA profit, revenue grow in 3rd quarter
Lutz places blame for VW scandal squarely on Piech
Chevy goes from 'technology and stuff' to boring and forgettable
Volvo P1800 makes a cameo in spy drama
Apple car was already planted in Steve Jobs' mind
Automotive News - November 9, 2015 - Supplement - Intro
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