Ally Supplement - December 14, 2020 - S4

caring for the
community.
For TIME Dealers of Year, the most
important transaction is giving back.

Diana Pfeiffer remembers sitting at the TIME Dealer of the
Year awards event in Las Vegas last February. We were all
in the audience, ready to hear who the finalists were, " she
recalls.
" They started to read the story of one of the finalists, and all
of a sudden I thought, 'That's me!' "
Pfeiffer, President and CEO of Alaska Sales & Service in
Anchorage, was one of five finalists for the 2020 award,
sponsored by Ally. One of those finalists, Susan Moffitt of
Porsche Shreveport in Shreveport, Louisiana, was named the
51st annual TIME Dealer of the Year.
In early February, in conjunction with the virtual 2021
NADA Show, the program will recognize its 52nd winner.
The 2021 TIME Dealer of the Year award marks Ally's 10th
year as the sole sponsor of the award, which pays tribute to
exceptional business performance
and outstanding community service
of new-car dealers across the United
States.

A highlight every year is the raffling off of a new vehicle.
Anyone who donates a bit extra, or makes a first time
donation to the United Way is entered in the raffle, and five
finalists and 25 potential wildcard finalists are selected, one
which will be drawn at the event. At a gala event at the
dealership, each of the six individuals climbs into a new car
with a set of keys. At a signal, they try to start their cars,
and the donor whose keys actually start the engine wins the
vehicle.
In a challenging year for the country and her state, Pfeiffer
says her dealership hasn't cut back on its charitable giving
and programs. " So many community organizations are
behind on collecting donations this year, " she says. " We've
tried to keep assisting. We know there are many people who
need help in this challenging year. "

Pfeiffer is one of those exceptional
dealers.

2020 was a notable year for the
TIME Dealer of the Year award. For
the first time, three of the finalists
were women: Pfeiffer, Moffitt and
Natalie Tindol, dealer principal of
Tindol Ford-Subaru in Gastonia,
North Carolina.

" It was absolutely wonderful to be
named a finalist, " she says. " For the
150 employees of our dealership, it
was also very exciting. It's an honor
both for me and for our dealership. "

" It was humbling to be part of that
group, " Tindol says. " Every time a
nominee was announced, I'd think
to myself how awesome they were.
Every single person was amazing. "

2020 marked Pfeiffer's second time
as a nominee. She also was on stage
at the 2002 NADA Show in New Orleans.

diana pfeiffer.

Alaska Sales & Service has been part of the Anchorage
community since the dealership's founding in 1944. Its
longest-standing and richest philanthropic relationship is
with the local United Way, having been a partner and donor
for more than 50 years.

4 | ally | DECEMBER 2020

Tindol follows in a proud family
tradition. Her father, Earl, was a TIME
Dealer of the Year finalist in 1981.
" The award is confirmation of the importance of getting
outside of yourself, doing the right things by your customers,
your employees and your community, " Tindol says. " As the
saying goes, you make a living by what you get, but you
make a life by what you give.
Ally Supplement - December 14, 2020

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