Automotive News - May 6, 2019 - OEM - 49

MAY 6, 2019 * 49
U.S. light-vehicle sales - continued
CT (I) ...................................................
ES (D) .................................................
ES (I) ..................................................
Total ES ................................................
GS (I) ...................................................
IS (I) ....................................................
LC (I) ...................................................
LFA (I) ..................................................
LS (I) ...................................................
RC (I) ...................................................
Total Lexus car (D/I) ......................
GX (I) ...................................................
LX (I) ...................................................
NX (I) ...................................................
RX (D).................................................
RX (I) ..................................................
Total RX ...............................................
UX (I) ...................................................
Total Lexus truck (D/I) ....................
Lexus (D) ...................................
Lexus (I) ....................................
Total Lexus .................................
Scion tC car (I) ............................
86 (Incl. FR-S) (I) ................................
Avalon ..................................................
Camry (D) ...........................................
Camry (I) ............................................
Total Camry..........................................
Corolla (D) ..........................................
Corolla/IM (I) ......................................
Total Corolla .........................................
Mirai (I)................................................
Prius (I) ...............................................
Venza ...................................................
Yaris iA (D) .........................................
Yaris Liftback (I) .................................
Total Yaris ............................................
Total Toyota car (D/I) .....................
4Runner (I) ..........................................
C-HR (I) ...............................................
FJ Cruiser (I) ........................................
Highlander (D) ....................................
Highlander (I) .....................................
Total Highlander ...................................
Land Cruiser (I) ...................................
RAV4 (D).............................................
RAV4 (I) ..............................................
Total RAV4 ...........................................
Sequoia ................................................
Sienna ..................................................
Tacoma ................................................
Tundra..................................................
Total Toyota truck (D/I) ...................
Toyota (D) ..................................
Toyota (I) ...................................
Total Toyota ................................
Toyota Motor N.A. car ....................
Toyota Motor N.A. truck ..................
Toyota Motor N.A. (D) ....................
Toyota Motor N.A. (I) .....................
TOYOTA MOTOR N.A. .....................
A3 (I) ...................................................
A4/S4 (I) ..............................................
A5/S5 (I) ..............................................
A6/S6 (I) ..............................................
A7/S7 (I) ..............................................
A8/S8 (I) ..............................................
R8 (I) ...................................................
TT (I) ....................................................
Total Audi car (I) ..........................
e-tron (I) ..............................................
Q3 (I) ...................................................
Q5 (I) ...................................................
Q7 (I) ...................................................
Q8 (I) ...................................................
Total Audi truck (I) ........................
Total Audi (I) ...............................
Bentley car (I) ......................................
Bentley truck (I) ...................................
Total Bentley (I)* ..........................
Lamborghini car (I)..............................
Lamborghini truck (I) ..........................
Total Lamborghini (I)* ...................
718 (I)..................................................
911 (I)..................................................
Panamera (I) ........................................
Total Porsche car (I) ......................
Cayenne (I) ..........................................
Macan (I) .............................................
Total Porsche truck (I) ....................
Total Porsche (I)...........................
Arteon (I) .............................................
Beetle ...................................................
CC (I) ...................................................
Golf (D) ...............................................
Golf/Golf R/GTI (I) ..............................
Total Golf/Golf R/GTI............................
Jetta .....................................................
Passat ..................................................
Total VW car (D/I) .........................
Atlas .....................................................
Tiguan (D)...........................................
Tiguan (I) ............................................
Total Tiguan .........................................
Touareg (I) ...........................................
Total VW truck (D/I) .......................
VW (D) ......................................
VW (I) .......................................
Total VW ....................................
VW Group of America car ................
VW Group of America truck..............
VW Group of America (D) ................
VW Group of America (I) .................
VW GROUP OF AMERICA .................
60 series (I) .........................................
90 series (I) .........................................
Total Volvo car (I) .........................
XC40 (I) ...............................................
XC60 (I) ...............................................
XC90 (I) ...............................................
Total Volvo truck (I) .......................
VOLVO CAR USA ..........................
Domestic car .........................................
Import car .............................................
Total U.S. car ..............................
Domestic light truck ..............................
Import light truck ..................................
Total U.S. light truck .....................
Total domestic light vehicle ............
Total import light vehicle ...............
TOTAL U.S. LIGHT VEHICLE .............

April
2019

April
2018

4 mos.
2019

4 mos.
2018

0
2,809
690
3,499
301
1,385
122
0
474
353
6,134
1,786
404
4,241
6,465
1,057
7,522
1,273
15,226
9,274
12,086
21,360
0
268
2,372
29,175
52
29,227
9,588
10,091
19,679
202
4,799
1
3,817
68
3,885
60,433
10,055
3,656
0
17,190
0
17,190
253
13,391
20,748
34,139
592
6,951
20,375
8,862
102,073
112,314
50,192
162,506
66,567
117,299
121,588
62,278
183,866
681
1,860
1,685
1,374
441
187
30
114
6,372
253
17
4,350
2,752
1,280
8,652
15,024
87
82
169
127
105
232
612
655
992
2,259
1,645
1,114
2,759
5,018
78
1,566
5
772
2,910
3,682
7,745
1,607
14,683
6,050
10,539
25
10,564
12
16,626
28,279
3,030
31,309
23,528
28,224
28,279
23,473
51,752
1,259
333
1,592
1,824
2,251
2,700
6,775
8,367
284,907
110,270
395,177
733,587
199,885
933,472
1,018,494
310,155
1,328,649

0
2,862
356
3,218
651
1,816
179
0
999
369
7,232
1,812
385
4,508
5,548
2,157
7,705
0
14,410
8,410
13,232
21,642
0
337
3,254
28,641
1,207
29,848
24,015
1,881
25,896
76
7,420
0
3,063
131
3,194
70,025
9,970
3,923
0
18,456
0
18,456
259
12,459
18,548
31,007
860
7,938
18,811
9,457
100,681
126,954
43,752
170,706
77,257
115,091
135,364
56,984
192,348
1,593
3,126
2,169
1,172
280
83
138
167
8,728
0
2,018
5,275
3,083
0
10,376
19,104
85
80
165
125
0
125
604
804
1,026
2,434
884
2,252
3,136
5,570
0
1,469
44
780
3,886
4,666
4,313
4,044
14,536
5,404
7,637
1,047
8,684
170
14,258
23,647
5,147
28,794
25,908
27,850
23,647
30,111
53,758
1,392
763
2,155
1,404
2,492
2,282
6,178
8,333
314,010
115,069
429,079
720,218
210,375
930,593
1,034,228
325,444
1,359,672

0
11,653
3,236
14,889
1,256
5,269
442
3
1,878
1,316
25,053
7,215
1,618
18,016
25,478
5,573
31,051
5,198
63,098
37,131
51,020
88,151
0
1,075
8,991
110,458
453
110,911
80,971
17,316
98,287
549
16,857
2
11,527
252
11,779
248,451
42,884
18,177
0
69,810
1
69,811
1,060
42,863
75,096
117,959
3,002
25,567
78,558
33,962
390,980
465,711
173,720
639,431
273,504
454,078
502,842
224,740
727,582
3,350
7,639
7,163
6,732
2,207
974
179
324
28,568
253
415
19,578
9,869
4,456
34,571
63,139
348
328
676
508
420
928
1,277
3,549
2,690
7,516
7,204
5,322
12,526
20,042
78
6,021
27
2,159
9,309
11,468
30,834
9,365
57,793
22,029
37,072
189
37,261
98
59,388
107,480
9,701
117,181
94,733
107,233
107,480
94,486
201,966
5,218
1,560
6,778
5,401
8,887
9,359
23,647
30,425
1,175,448
414,772
1,590,220
2,871,802
856,187
3,727,989
4,047,250
1,270,959
5,318,209

4
11,144
1,337
12,481
2,414
7,099
701
1
2,672
987
26,359
7,503
1,662
18,835
26,557
4,943
31,500
0
59,500
37,701
48,158
85,859
1
1,519
13,830
110,805
9,810
120,615
96,806
6,910
103,716
538
29,655
0
10,569
585
11,154
281,027
41,520
17,542
1
71,338
0
71,338
1,023
53,643
68,825
122,468
3,688
31,557
72,590
35,775
397,502
500,601
177,928
678,529
307,387
457,002
538,302
226,087
764,389
6,069
11,032
8,243
3,936
1,123
454
226
534
31,617
0
6,892
19,305
11,342
0
37,539
69,156
337
315
652
500
0
500
1,956
3,315
2,942
8,213
4,171
7,140
11,311
19,524
0
5,347
196
2,693
13,985
16,678
18,963
13,806
54,990
20,536
29,735
6,377
36,112
1,108
57,756
91,080
21,666
112,746
95,657
106,921
91,080
111,498
202,578
4,545
3,192
7,737
2,483
8,525
9,671
20,679
28,416
1,313,369
455,331
1,768,700
2,850,705
863,417
3,714,122
4,164,074
1,318,748
5,482,822

*Estimate
†Van splits are estimated
Note: (D) = produced in North America; (I) = imported to U.S.
Source: Automotive News Data Center

Top 10 sellers
April 2019

The lone bright spot for Fiat Chrysler? Ram sales were up 25 percent.

SALES

Analyst: April may
be indicative of '19
continued from Page 3

and I don't think April was as bad as the
numbers say," Chesbrough said. He
added, "But clearly the trend is we're
down from the pace we had in the
fourth quarter of last year" when the
SAAR averaged 17.6 million, according
to the Automotive News Data Center.
For all of 2018, sales totaled 17.3
million, a number that surprised
many analysts and executives. After
topping 17 million for three straight
years, 2018 was widely expected to
cool off.
Considering such high selling
rates, Chesbrough said that the
downward trend is by no means
alarming. "At least not yet," he said.
Cox projects a total of 16.8 million
sales for 2019.
Jeremy Acevedo, Edmunds' manager of industry analysis, said April
appears to be a good indicator for
where the year is headed. "The lesson we can take from April is you can
take [March] and throw it out the
window," he said.
In other words, the long anticipated sales decline appears to be here to
stay.
Sales through the first four months
of 2019 are down 3.0 percent to 5.3
million units.

Fleets
March got a boost from fleet sales,
which could continue to affect
monthly sales sporadically throughout the rest of 2019, analysts said.
While retail sales were generally expected to be soft, fleet sales in April
were not strong enough to make up
for the decline, as some analysts had
anticipated.
April's "softer than expected fleet
sales [are] less concerning than a
pullback in consumer demand"
would be, David Leiker, an analyst
with Baird Equity Research, wrote in
a note to clients.
Chesbrough, noting fleet sales are
"always kind of a wild card," pointed to
an aspect of the Trump administration's 2017 tax reform legislation that
could add some fuel to that fire: Companies can accelerate depreciation allowances for business fleets. "I think it
kind of snuck through because people
weren't paying attention to it," he said.
But accountants and tax experts have
since grown privy to this portion of the
relatively new tax law.
Last year, fleet deliveries in the U.S.
were up 8 percent while retail sales
slid 1 percent, according to Cox.

Incentives
Average
incentive
spending
through April 17 fell 8.1 percent to
$3,408 per new vehicle, according
J.D. Power. Truecar's ALG estimated
average incentive spending to have
dropped 4.2 percent to $3,488 in
April. Honda, Nissan and Subaru

were the only automakers to have
boosted discounts, according to ALG.
Even with sales sliding, Chesbrough said he does not anticipate
automakers will get too aggressive
with incentive spending. He said the
industry has learned its lesson after
the early 2000s and has become
more nimble. "The industry's going
to be able to right-size itself," he said.
And despite fewer new vehicles being sold, higher transaction prices
have led to decent revenues at automakers, he said.
Still, with prices rising and new-vehicle inventories growing, "something has to give," Edmunds' Acevedo said.

Affordability
Affordability has been cited by
dealers and industry observers as a
headwind for new-vehicle sales. ALG
estimates the average transaction
price for new cars and trucks to have
risen 2.9 percent on an annual basis
to $34,319 in April. Edmunds said it
expects the average price of a new
auto to have grown to $36,718 last
month, up from $36,094 in April 2018
and $32,206 five years ago. The annual percentage rate on financed
new vehicles averaged about 6.28
percent in April, vs. 5.58 percent in
April 2018 and 4.40 percent five years
ago, Edmunds said.

Automakers
Most automakers experienced soft
sales in April. General Motors' deliveries dropped an estimated 2.6 percent, and Ford Motor Co.'s sales fell
4.7 percent, according to the Automotive News Data Center. Fiat Chrysler Automobiles U.S., which had been
on a tear in 2018, posted a 6.1 percent
decline, marking its third straight
month of decreasing sales. All FCA
US brands fell with the exception of
Ram, which was up 25 percent. FCA
US announced last week that after
midyear, it will no longer report
monthly sales, joining Ford and GM
in releasing only quarterly results.
Many luxury brands improved in
April, including rises of 1.4 percent
for BMW, 11 percent for Land Rover,
6.3 percent for Jaguar, 56 percent for
Genesis and 0.4 percent for Volvo.
Sales dropped 21 percent for Audi,
16 percent for Mercedes-Benz and
9.9 percent for Porsche.
Elsewhere, Toyota Motor North
America volume dropped 4.4 percent
on lower car sales, while deliveries
edged up 0.1 percent at American
Honda, 0.7 percent at Hyundai and 1.6
percent at Kia. Nissan Group reported
a 9 percent jump and the Volkswagen
brand's sales rose 8.7 percent, while
Mazda's sales fell 15 percent.
Subaru extended its streak of yearover-year gains to 89 months as it reported a 7.7 percent increase. Acevedo said the company appears to have
the right product portfolio at the
right time.
In general, however, the crossover
craze that companies such as Subaru
may benefit from appears to have fi-

1. Ford F series
2. Ram pickup
3. Chevrolet Silverado*
4. Toyota RAV4
5. Chevrolet Equinox*
6. Toyota Camry
7. Honda Civic
8. Honda CR-V
9. Nissan Rogue
10. Jeep Wrangler

70,006
49,106
39,779
34,139
30,796
29,227
28,436
28,344
24,159
22,422

*Estimate
Source: Automotive News Data Center

Top 10 sellers
4 months 2019
1. Ford F series
2. Ram pickup
3. Chevrolet Silverado*
4. Chevrolet Equinox*
5. Nissan Rogue
6. Toyota RAV4
7. Honda CR-V
8. Toyota Camry
9. Honda Civic
10. Toyota Corolla

284,617
169,132
154,092
119,296
117,973
117,959
115,624
110,911
106,621
98,287

*Estimate
Source: Automotive News Data Center

Winners and losers
April 2019

Change in sales from April 2018

Winners

1. Genesis
2. Ram
3. Tesla*
4. Land Rover
5. Nissan

Losers

1. Chrysler
2. Fiat
3. Mini
4. Dodge
5. Audi

56.1%
24.9%
16.9%
11.1%
10.7%
-36.7%
-33.7%
-29.8%
-23.7%
-21.4%

*Estimate
Source: Automotive News Data Center

Winners and losers
4 months 2019

Change in sales from 4 months 2018

Winners

1. Jaguar
2. Ram
3. Tesla*
4. Mitsubishi
5. Genesis

Losers

1. Fiat
2. Chrysler
3. Alfa Romeo
4. Mini
5. Mazda

22.9%
21.8%
16.9%
12.0%
7.7%
-42.0%
-32.8%
-23.2%
-19.2%
-15.4%

*Estimate
Source: Automotive News Data Center

Perspective
How the past 5 Aprils rank
for U.S. light-vehicle sales
1. 2016
2. 2015
3. 2017
4. 2018
5. 2019

1,496,970
1,450,172
1,426,455
1,359,672
1,328,649

Source: Automotive News Data Center

nally calmed down, Chesbrough
said, as the overall new-vehicle market appears to finally be ebbing after
several years of extraordinary sales.
"There's just not that many people
left out there" that need a new vehicle, he said. a
David Phillips contributed
to this report.
Automotive News - May 6, 2019 - OEM

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