Automotive News - May 6, 2019 - Retail - 16

16 * MAY 6, 2019

Connected-vehicle technology
reaches a precarious pivot point
Toyota decision
reflects industry
paralysis on V2X
Pete Bigelow

pbigelow@crain.com

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BRYAN, Texas - Federal, state and
local transportation agencies have
spent decades preparing for the arrival of a connected-vehicle communications technology that could potentially thwart crashes and save
lives.
But when transportation leaders
met last week at the Texas A&M
Transportation Technology Conference, their concerns about the future
of the technology was palpable.
Days earlier, Toyota, one of the

Toyota has supported the University of Michigan's work to test dedicated
short-range communications technology illustrated in this rendering.

auto industry's strongest proponents
of using dedicated short-range communications messages, said it would

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postpone plans to equip all new vehicles with radios to transmit DSRC
messages by 2021. It left conference
participants wondering about the future of the technology. In some cases, agencies have installed roadside
units to carry these messages.
"We do not want to be in a situation where we're picking between
Betamax versus VHS," said Tom Byron, chief engineer at the Florida Department of Transportation. "It
makes us very uncomfortable from a
DOT perspective, because we may
be investing millions of dollars in
something that's never going to be
used."

'Tug of war'

"How do we guarantee [improved]
safety when their motivation is profit
from getting as much content into
the vehicle and obtaining data from
the vehicle," said Jim Barbaresso, national practice leader for intelligent
transportation at HNTB, a consulting firm that advises clients on infrastructure projects. "It's going to be
this tug of war between those two
things."
'Pause' button
Toyota isn't the only automaker
DSRC's challenges are at least twofold. A federal mandate failed to ma- caught in the middle. Last June, Genterialize, leaving automakers and oth- eral Motors said it would install
er interested parties, such as the Fed- DSRC-based V2X communications
systems in a "high-voleral
Communications
ume Cadillac crossCommission, uncertain
over" by 2023, and then
about its path forward. In
"We do not
extend the technology
the meantime, a cellular
want to be in
throughout the brand's
version of DSRC messaga situation
lineup. But in recent
es, broadly known as vewhere we're
comments to the U.S.
hicle-to-everything, or
picking
Department of TransV2X, has emerged as an
portation, the autoalternative path because
between
maker hedged, saying,
V2X could share informaBetamax
"DSRC has demontion with other vehicles,
versus VHS."
strated the technical
infrastructure or even biTom Byron, chief
capability" while addcyclists and pedestrians.
engineer, Florida
ing that cellular techToyota's
announceDepartment of
nology "also holds
ment marks the latest
Transportation
promise"
chapter in the battle beOne potential solutween cellular-V2X and
tion might be to install
DSRC, leaving the future
of DSRC all the more precarious. dual-mode equipment capable of
Though Toyota has paused its plans, discerning safety messages sent via
company officials say they remain DSRC or cellular methods. Suppliers
firm proponents of DSRC over the such as Bosch and Continental have
developed and marketed such capalong term.
"We were past the drop-dead time bilities. Benefits from a so-called inon a decision to put this in, and felt teroperable system might allow
like we had to be honest about what automakers to launch V2X systems
our plans are and how they've now without waiting for the technolchanged," Ed Bradley, a program ogy battle to play out. It might also
manager in Toyota's regulatory af- add a layer of redundancy over the
fairs department, told the confer- long term.
But Hongsheng Lu, a Toyota reence. "But it in no way, shape or form
diminishes our support for DSRC searcher speaking at the conference,
and what we're thinking and doing cast doubt on the viability of such an
approach.
as we look to the future."
"That would increase the cost on
Proponents of DSRC hold it up as
the only method of communication the user side without increasing the
that has been vetted for more than a benefits," he said. "And since these
decade and is available to deploy technologies are not interoperable,
now. A 2018 study by the University they'll need additional spectrum,
of Michigan's Transportation Re- and as a result, we'd have to cut
search Institute found that as many down the applications we planned to
as 8.1 million crashes and 44,000 support. ... We face a complex
deaths could be prevented if V2X cost-benefit equation, a confusing
technology was deployed today technology market, and unclear govcompared with waiting three years ernment policy outlook." a

"

"

FIND CANDIDATES WHO

to develop and evaluate competing
technologies.
DSRC advocates see Toyota's decision as a setback, but not the end of
the road.
"It's key that they're pushing the
'pause' button," said Greg Winfree,
executive director of the Texas A&M
Transportation Institute. "It's not the
'eject' button. It's not the 'We're going to find a new technology' button.
It's 'We still believe in this technology and the power of connected vehicles to save lives and reduce injuries.' "
But automakers are hesitant to pay
for additional equipment, especially
if their competitors are not mandated to do the same. Because they already install equipment for cellular
connectivity, Bluetooth, LTE and 4G
LTE, and even SiriusXM, they're reluctant to add another radio.


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Automotive News - May 6, 2019 - Retail

Table of Contents for the Digital Edition of Automotive News - May 6, 2019 - Retail

There's no slowdown in plant investment
Buyers keep on truckin'
Zotye seeks 120 more U.S. dealers by late 2020
April takes a bit of air out of U.S. car sales
Financial, legal troubles topple retail group
Not a smart bet
AutoNation's higher-margin strategy works
EchoPark has its first profitable quarter 
A ton of faith
Ford revamps customer loyalty points program
20 Outlander Sport will lead Mitsubishi's design evolution
Critics weigh in on 2019 Audi A6
A clearer look at Land Rover's new Defender
2020 Corvette badge also gets redesigned
Bosch plans for 'large-scale' fuel cell output
Disruption is here, and marketers are adjusting
Ram working on pickup to fill midsize void
Tenn. governor's visit strikes anti-union tone
Aston partners with Chase for financing
Toyota doubles its funding for mobility startups 
Smart wishes up in America
Investors shoved into back seat as transparency loses
Extending EV tax credits good for environment and America
Bridging the gap between sales, service
Connected-vehicle technology reaches a precarious pivot point
CEO making global moves with Auria Solutions
Google's tweaks lit some auto shopping sites
Marketing misunderstandings
How Nissan's ProPilot marketing stays in lane
For Toyota, hybrids become a tougher sell
Can an electric Porsche win over loyalists?
Ford hybrids: Telling it like it is 
Looking for answers
Volt leaves a powerful lesson
Hands-free isn't attention-free, Cadillac says
autonews.com week on the web
Acton service welcomes the old--really old
How Mr. Bean, The Rock hoist service business
Volvo's mission: Building a greener car
CDK halts 10 quarters of lost auto business
Carvana can make selling cars less hard
Maybe robots aren't out for your job
Janesville suddenly loses iconic GM tower
Classic Porsche manuals make a comeback
Kim's luxury wheels in Russia raise eyebrows
Automotive News - May 6, 2019 - Retail - Intro
Automotive News - May 6, 2019 - Retail - Zotye seeks 120 more U.S. dealers by late 2020
Automotive News - May 6, 2019 - Retail - 2
Automotive News - May 6, 2019 - Retail - Not a smart bet
Automotive News - May 6, 2019 - Retail - Ford revamps customer loyalty points program
Automotive News - May 6, 2019 - Retail - 5
Automotive News - May 6, 2019 - Retail - 2020 Corvette badge also gets redesigned
Automotive News - May 6, 2019 - Retail - 7
Automotive News - May 6, 2019 - Retail - Ram working on pickup to fill midsize void
Automotive News - May 6, 2019 - Retail - I1
Automotive News - May 6, 2019 - Retail - I2
Automotive News - May 6, 2019 - Retail - Tenn. governor's visit strikes anti-union tone
Automotive News - May 6, 2019 - Retail - Toyota doubles its funding for mobility startups 
Automotive News - May 6, 2019 - Retail - 11
Automotive News - May 6, 2019 - Retail - Investors shoved into back seat as transparency loses
Automotive News - May 6, 2019 - Retail - 13
Automotive News - May 6, 2019 - Retail - Extending EV tax credits good for environment and America
Automotive News - May 6, 2019 - Retail - Bridging the gap between sales, service
Automotive News - May 6, 2019 - Retail - Connected-vehicle technology reaches a precarious pivot point
Automotive News - May 6, 2019 - Retail - 17
Automotive News - May 6, 2019 - Retail - CEO making global moves with Auria Solutions
Automotive News - May 6, 2019 - Retail - 19
Automotive News - May 6, 2019 - Retail - Google's tweaks lit some auto shopping sites
Automotive News - May 6, 2019 - Retail - 21
Automotive News - May 6, 2019 - Retail - 22
Automotive News - May 6, 2019 - Retail - Marketing misunderstandings
Automotive News - May 6, 2019 - Retail - How Nissan's ProPilot marketing stays in lane
Automotive News - May 6, 2019 - Retail - 25
Automotive News - May 6, 2019 - Retail - For Toyota, hybrids become a tougher sell
Automotive News - May 6, 2019 - Retail - 27
Automotive News - May 6, 2019 - Retail - 28
Automotive News - May 6, 2019 - Retail - 29
Automotive News - May 6, 2019 - Retail - Can an electric Porsche win over loyalists?
Automotive News - May 6, 2019 - Retail - Ford hybrids: Telling it like it is 
Automotive News - May 6, 2019 - Retail - Looking for answers
Automotive News - May 6, 2019 - Retail - Volt leaves a powerful lesson
Automotive News - May 6, 2019 - Retail - Hands-free isn't attention-free, Cadillac says
Automotive News - May 6, 2019 - Retail - 35
Automotive News - May 6, 2019 - Retail - 36
Automotive News - May 6, 2019 - Retail - autonews.com week on the web
Automotive News - May 6, 2019 - Retail - Acton service welcomes the old--really old
Automotive News - May 6, 2019 - Retail - 39
Automotive News - May 6, 2019 - Retail - How Mr. Bean, The Rock hoist service business
Automotive News - May 6, 2019 - Retail - Volvo's mission: Building a greener car
Automotive News - May 6, 2019 - Retail - 42
Automotive News - May 6, 2019 - Retail - 43
Automotive News - May 6, 2019 - Retail - 44
Automotive News - May 6, 2019 - Retail - 45
Automotive News - May 6, 2019 - Retail - 46
Automotive News - May 6, 2019 - Retail - CDK halts 10 quarters of lost auto business
Automotive News - May 6, 2019 - Retail - 48
Automotive News - May 6, 2019 - Retail - 49
Automotive News - May 6, 2019 - Retail - 50
Automotive News - May 6, 2019 - Retail - 51
Automotive News - May 6, 2019 - Retail - 52
Automotive News - May 6, 2019 - Retail - 53
Automotive News - May 6, 2019 - Retail - Kim's luxury wheels in Russia raise eyebrows
Automotive News - May 6, 2019 - Retail - 55
Automotive News - May 6, 2019 - Retail - 56
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