Automotive News - November 6, 2017 - Supplement - S13

SPECIAL ADVERTISING SUPPLEMENT

"The reality is that we need each other,"
Cherry says. "The traditional automakers have
the experience to build hardware that's safe and
can pass regulations; they also have the hearts
and minds-consumers trust the products they
are building.
"And on the software
side, we have the top
talent in the world in
machine learning, AI and
computer vision today-
and a lot of experience in
disrupting."
Anya Babbit
For Anya Babbitt,
founder and CEO of SPLT, the new transportation

ecosystem is a result of the "gold rush in
mobility today-just as there was a gold rush
when the locomotive and the automobile were
developed. For us, the excitement stems from
that fundamental need humans have for getting
around. We're connected through transportation;
and e-commerce, big data and smartphones
paved the way for the new mobility ecosystem.
"We are solving one of the oldest problems-
how to get there-in ways that are efficient and
sustainable."
SPLT is an app-based platform with the
same type of functionality as Lyft, allowing
users to see matches for sharing rides. But SPLT
uses its technology to help cities, companies

and organizations create customized carpool
programs-closed networks within a college or
a corporate campus where people can connect
through the app to share rides. The sponsoring
organization can track metrics such as the
number of daily users, monthly sign-ups or the
estimated savings in carbon emissions.
Startups and traditional automakers exist
in a symbiotic relationship," Babbitt says. "Car
companies rely on the startups to test, to iterate
and cycle through business models. Startups
rely on automakers to endorse their products.
These are the partnerships that will help the
future of mobility become clearer."

Top Ten Automotive Startups of 2017
Cerebri AI: Provides patent-pending

Mighty AI: A network that provides

AI services to monetize a customer's
interactions with vendors, using internal data
from customer behavior and transactions as
well as external data.

training and validation data to companies
that build computer vision models for
autonomous vehicles.

EV Safe Charge: A concierge-style
service for residential and commercial
customers, installing and maintaining
electric-vehicle charging systems.

Neteera Technologies: Developers
of terahertz sensing technology that enables
the continuous, contact-free monitoring of
occupants' vital signs and well-being.

GhostWave: Provides advanced driver
assistance system radars for autonomousvehicle applications, supporting blind-spot
detection and collision avoidance with radars
that are immune from mutual interference.

Ridecell: An intelligent-software platform

GoKid: A complete carpool service for

that runs new mobility services such as car
sharing, ride sharing and autonomous fleet
management.

SPLT: A carpooling service that helps

schools, teams and active families.

corporations and other organizations reduce
inefficiencies in transportation.

Innoviz Technologies: Developer of

WayRay: Developer of holographic

high-resolution light detection and ranging
sensing technology that continuously
monitors the vital signs of vehicle occupants
through clothing and vehicle furnishings.

augmented-reality technologies for advanced
connected cars.

PAGE 13



Table of Contents for the Digital Edition of Automotive News - November 6, 2017 - Supplement

Automotive News - November 6, 2017 - Supplement - Intro
Automotive News - November 6, 2017 - Supplement - S1
Automotive News - November 6, 2017 - Supplement - S2
Automotive News - November 6, 2017 - Supplement - S3
Automotive News - November 6, 2017 - Supplement - S4
Automotive News - November 6, 2017 - Supplement - S5
Automotive News - November 6, 2017 - Supplement - S6
Automotive News - November 6, 2017 - Supplement - S7
Automotive News - November 6, 2017 - Supplement - S8
Automotive News - November 6, 2017 - Supplement - S9
Automotive News - November 6, 2017 - Supplement - S10
Automotive News - November 6, 2017 - Supplement - S11
Automotive News - November 6, 2017 - Supplement - S12
Automotive News - November 6, 2017 - Supplement - S13
Automotive News - November 6, 2017 - Supplement - S14
Automotive News - November 6, 2017 - Supplement - S15
Automotive News - November 6, 2017 - Supplement - S16
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