Automotive Consumer Study - S5

A vast majority of consumers are not very familiar with dealerships' F&I departments or
products, creating significant opportunity to engage and educate shoppers. Moreover ...
How familiar are you with car dealerships' F&I departments and
the traditional products many offer?

30%

23%

26%

20%
13%

Less than a quarter of
consumers think they are
familiar with F&I
departments or products.

7%

Not at all
familiar

Not so
familiar

Source: Automotive News Research & Data Center
© Copyright 2020. Automotive News. All rights reserved.

Somewhat Very familiar
familiar

Extremely
familiar

Respondents not familiar with dealerships'
F&I departments or products*
(By generation)

54%
53%
54%
48%
*Consumers

Boomers
Gen X
Gen Y
Gen Z

responding Not so familiar and Not at all familiar

6



Automotive Consumer Study

Table of Contents for the Digital Edition of Automotive Consumer Study

Automotive Consumer Study - S1
Automotive Consumer Study - S1
Automotive Consumer Study - S2
Automotive Consumer Study - S3
Automotive Consumer Study - S4
Automotive Consumer Study - S5
Automotive Consumer Study - S6
Automotive Consumer Study - S7
Automotive Consumer Study - S8
Automotive Consumer Study - S9
Automotive Consumer Study - S10
Automotive Consumer Study - S11
Automotive Consumer Study - S12
Automotive Consumer Study - S13
Automotive Consumer Study - S14
Automotive Consumer Study - S15
Automotive Consumer Study - S16
Automotive Consumer Study - S17
Automotive Consumer Study - S18
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