GMADA Supplement - S6

of venerable chestnuts such as the Chevrolet Trailblazer
as bullish. "In a market this crowded, it's hard to find
and Ford Bronco-not to mention the intro of a baby
white space," Stoehr said. "But it does happen once in
brother, the Bronco Sport.
a while, like the Raptor and the first SuperCrew F-150
Jeep has resurrected a pickup in the Gladiator, and
[in 2001]. Even the Expedition was a real game-changer
Ford has revived the Ranger. Also in the works: a midsize
when it first came out."
pickup from Ram and a Ford baby pickup slotted below
the Ranger.
Even Bentley, Peugeot and Volvo are considering
How long can the truck gold rush last? A lot will
entering the ring with more SUVs, while the Jeep
depend on factors such as fuel prices, the health of
Wagoneer and Grand Wagoneer are back on the
the U.S. economy and consumers' acceptance of EVs,
drawing board at FCA.
experts say.
Moreover, experts predict that even more tantalizing
But judging from just the new wave of electrifiedprototypes will keep appearing as automakers try to
truck entrants alone-companies
sate the appetites of adventuresuch as Tesla, Rivian (which received
minded millennials and Gen-Zers for
significant investments from Ford
these sporty, utilitarian and high-tech
and Amazon), Lordstown Motors
rides.
Corp., Nikola Motor Co. and Bollinger
"The neat thing about white space
Motors-it's still game-on, no brake
is you're talking about appealing to a
lights in sight.
customer base that doesn't exist,"
Moreover,
manufacturers'
Weiss said. "And from a lens forward,
suggested retail prices for trucks-as
I believe there always are pockets
good an indicator as any of market
- Matt Weiss
where we can excite consumers if we
health-keep steadily increasing.
get it right-really get it right."
"They've gone up and they've gone up at a rate higher
As evidence, Wiess cited crossovers and SUVs,
than inflation," Weiss said. "When manufacturers set
which he said were "a bet-a gamble" over the past
those MSRPs, they're very sensitive to what's going to
decade, as well as hybrid-engine technology.
happen in the marketplace. So this shows that there's
Tim Stoehr, the North American truck regional
confidence and optimism in the segment."
product line manager for Ford Motor Co., isn't quite

NO END IN SIGHT

"And from a lens forward,
I believe there always are
pockets where we can
excite consumers if we get
it right-really get it right."

NATIONAL TRUCK SUMMIT

MATT WEISS
President

JATO Dynamics
6

ERIN KLEPASKI

JAY SACKETT

Senior Vice President,
Auto Sales Alliance

Executive Program Manager,
Product Development Office

Ally Financial

Toyota Motor North
America



GMADA Supplement

Table of Contents for the Digital Edition of GMADA Supplement

GMADA Supplement - S1
GMADA Supplement - S2
GMADA Supplement - S3
GMADA Supplement - S4
GMADA Supplement - S5
GMADA Supplement - S6
GMADA Supplement - S7
GMADA Supplement - S8
GMADA Supplement - S9
GMADA Supplement - S10
GMADA Supplement - S11
GMADA Supplement - S12
GMADA Supplement - S13
GMADA Supplement - S14
GMADA Supplement - S15
GMADA Supplement - S16
GMADA Supplement - S17
GMADA Supplement - S18
GMADA Supplement - S19
GMADA Supplement - S20
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