Automotive News Europe - September 2011 - 11

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KIA TO CONTINUE FLEET SECTOR EXPANSION
Kia Motors Europe has seen signiﬁcant growth in both retail and ﬂeet sector sales in recent years. Despite the difficult operating climate of 2010, the company grew its total sales by an impressive 7%, against an industry average decline of about 4.9%. The growth in ﬂeet sales over the same period is even higher, with Pure Fleet Sales (excluding Kia’s company cars and dealer demonstrators) up by 12% on the previous year. Long term ﬂeet sales also grew by 26%, and Operational Leasing Volume by 108 per cent. As for 2011, Kia is targeting a further 15% growth in ﬂeet sales through 2011.

Highly competitive, cost effective model range with low emissions In addition to strengthening its ﬂeet operation, Kia has achieved success in the ﬂeet sector through its appealing and cost effective model range. “We work very closely with our ﬂeet and leasing partners as well as key industry experts to ensure that we produce vehicles which tick all the right boxes for ﬂeet buyers, both in terms of product content and low running costs,” comments Chan Uk Jun, the new European Manager Fleet and Remarketing. “An added attraction is Kia’s industry-leading and unique 7-year / 150,000 km manufacturer’s

Chan Uk Jun European Manager Fleet and Remarketing

comfortably surpassed the industry average score of 4.0. The Kia cee’d Sporty Wagon was also ranked ahead of all competitors in seven European countries for its residual value (RV) forecast after 3-years and 90,000 km, retaining an impressive 44.2% of its original value (calculated on the list price). Running costs for the entire Kia model range are also among the very best in class, thanks to their fuel efficiency and low-CO2 engines. Kia’s ‘EcoDynamics’ model range further improves on the CO2 ﬁgures through the use of innovative technology such as Kia’s fuel-saving Start/ Stop system (ISG), which switches off the car’s engine when stationary.

warranty, which supports our entire model range and offers peace-of-mind for ﬂeet managers and consumers alike.” Automotive data specialists EurotaxGlass placed Kia Venga and Kia Sportage among the best-in-class during their costperformance analysis of the two models, with Sportage rated 5.0 (Germany) and 5.3 (UK), and Venga 5.3 (Italy). Both models Kia’s low CO2 emissions models Model New Picanto (2011) New Rio (2011) cee’d New Optima Venga Sportage Soul Sorento

CO2 emissions (g/km) From 90* From 85* From 103 From 113* From 114 From 135 From 137 From 169
* Manufacturer targets

Expanding model line-up Kia’s ﬂeet product offerings will be further strengthened this year with the arrival of three all-new models that cover 50% of the automotive segment – the Optima D-segment sedan, Picanto city car and Rio B-segment hatchback – all offering

low running costs and generous levels of equipment speciﬁcation as standard. Stylish and spacious, the new Kia Optima, in particular, is expected to drive KME’s growth in the ﬂeet sector in 2011 and beyond. “Last year was highly successful for Kia’s ﬂeet business, but 2011 will see us

building signiﬁcantly on that achievement,” comments Giuseppe Tommaso, General Manager Business Development. “With the broad and highly-competitive product line-up that we will have by the end of this year, Kia will be a stronger contender in the marketplace. We will continue to ensure that our products appeal to ﬂeet managers by working to secure best-inclass residual values for all of our models during the ﬁrst two years of their lifecycle, and top three positions in the segment thereafter (excluding premium brands). “Kia is a fresh, dynamic and enthusiastic company with a strong focus on quality and design. I see signiﬁcant growth potential for us through 2011,” concludes Mr Jun.

Fleet info at www.kia.eu/ﬂeet
http://www.kia.eu/fleet
Automotive News Europe - September 2011

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