Automotive News Europe - August 2019 - S6

ADDING EQUITY TO THE EXCITEMENT

S

tephen Zoepf remembers getting an odd reaction from fellow
students at the Massachusetts
Institute of Technology when,
after receiving his undergraduate degree
in 2001, he announced plans to work for
a major automaker.
"I got kind of the RCA dog look in
response. The kind of ... 'Really? You're
going to go into the automotive industry?' " recalled Zoepf, now executive director of the Center for Automotive Research
at Stanford University in California. "It's
because at the time, transportation was
considered a safe but not very exciting
place to work."
But in today's world of new mobility?
"Exactly the opposite is true. This is
an exciting but potentially not very safe
place to be working," Zoepf said.
"What that means is that lots of students are being drawn into this space.
They want to impact the future of transportation. They want to work for Waymo
or one of the other companies that's out
here at the ragged edge of research.
And what we felt is that students were
graduating Stanford with the technical

BY LESLIE J. ALLEN
Voyage's self-driving vehicles
serve retirement communities.

knowledge that they need to contribute
in that space, but they didn't necessarily
have that sense of responsibility."
To address that shortcoming, Stanford
is offering a course called Ethics and
Equity in Transportation Systems.
"In this course we attempted to instill
in students in just 10 weeks a sense of
the burden they carry when they work in
the transportation space."
Zoepf says the industry needs to focus
more on equitable access to new mobility, including autonomous cars.
"In order to have a truly sustainable
transportation system, you need to be

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providing transportation solutions for all
of your population, not just 5 percent or
10 percent of your population," he said.
"One of the principles of design thinking at Stanford is just empathy - developing a profound sense of empathy for
the users of your product."
He points to Voyage as a good example. The company deploys robotaxi fleets
in retirement communities.
"When you look at the areas that we're
focused on, it tends to be places like
Silicon Valley, and I'm looking forward
to the day that we really deliver on that
promise of bringing mobility to all." n

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Automotive News Europe - August 2019

Table of Contents for the Digital Edition of Automotive News Europe - August 2019

Contents
Automotive News Europe - August 2019 - Intro
Automotive News Europe - August 2019 - Cover1
Automotive News Europe - August 2019 - Cover2
Automotive News Europe - August 2019 - 3
Automotive News Europe - August 2019 - Contents
Automotive News Europe - August 2019 - 5
Automotive News Europe - August 2019 - 6
Automotive News Europe - August 2019 - 7
Automotive News Europe - August 2019 - 8
Automotive News Europe - August 2019 - 9
Automotive News Europe - August 2019 - 10
Automotive News Europe - August 2019 - 11
Automotive News Europe - August 2019 - 12
Automotive News Europe - August 2019 - 13
Automotive News Europe - August 2019 - 14
Automotive News Europe - August 2019 - 15
Automotive News Europe - August 2019 - 16
Automotive News Europe - August 2019 - 17
Automotive News Europe - August 2019 - 18
Automotive News Europe - August 2019 - 19
Automotive News Europe - August 2019 - 20
Automotive News Europe - August 2019 - 21
Automotive News Europe - August 2019 - 22
Automotive News Europe - August 2019 - 23
Automotive News Europe - August 2019 - 24
Automotive News Europe - August 2019 - 25
Automotive News Europe - August 2019 - 26
Automotive News Europe - August 2019 - 27
Automotive News Europe - August 2019 - 28
Automotive News Europe - August 2019 - 29
Automotive News Europe - August 2019 - 30
Automotive News Europe - August 2019 - 31
Automotive News Europe - August 2019 - 32
Automotive News Europe - August 2019 - 33
Automotive News Europe - August 2019 - 34
Automotive News Europe - August 2019 - 35
Automotive News Europe - August 2019 - 36
Automotive News Europe - August 2019 - 37
Automotive News Europe - August 2019 - 38
Automotive News Europe - August 2019 - Cover3
Automotive News Europe - August 2019 - Cover4
Automotive News Europe - August 2019 - S1
Automotive News Europe - August 2019 - S2
Automotive News Europe - August 2019 - S3
Automotive News Europe - August 2019 - S4
Automotive News Europe - August 2019 - S5
Automotive News Europe - August 2019 - S6
Automotive News Europe - August 2019 - S7
Automotive News Europe - August 2019 - S8
Automotive News Europe - August 2019 - S9
Automotive News Europe - August 2019 - S10
Automotive News Europe - August 2019 - S11
Automotive News Europe - August 2019 - S12
Automotive News Europe - August 2019 - S13
Automotive News Europe - August 2019 - S14
Automotive News Europe - August 2019 - S15
Automotive News Europe - August 2019 - S16
Automotive News Europe - August 2019 - S17
Automotive News Europe - August 2019 - S18
Automotive News Europe - August 2019 - S19
Automotive News Europe - August 2019 - S20
Automotive News Europe - August 2019 - S21
Automotive News Europe - August 2019 - S22
Automotive News Europe - August 2019 - S23
Automotive News Europe - August 2019 - S24
Automotive News Europe - August 2019 - S25
Automotive News Europe - August 2019 - S26
Automotive News Europe - August 2019 - S27
Automotive News Europe - August 2019 - S28
Automotive News Europe - August 2019 - S29
Automotive News Europe - August 2019 - S30
Automotive News Europe - August 2019 - S31
Automotive News Europe - August 2019 - S32
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