Automotive News Europe - December 2019 - S14
AUTOMOTIVE NEWS EUROPE
TALK FROM THE TOP
Plugging away
With threat of CO2 fines, EV profitability must improve, Hyundai's Schmid says
Meet the COO
❚ NAME: Thomas Schmid
❚ TITLE: Hyundai Europe COO
❚ AGE: 60
❚ MAIN CHALLENGE:
Avoiding CO2 fines while
renewing the product
range in 2020.
The [charging] infrastructure problem
yundai Europe COO Thomas Schmid
forecasts that the cost of electrificais critical, and it's unlikely we will have a
tion will force automakers to focus on a
widely available network in 2 years.
healthy business by cutting marketing costs
and limiting sales incentives. Electrification
is still too costly to reach the smaller segments, even in the midterm and even in the
form of a mild hybrid, says Schmid, who has
been Hyundai Europe's COO since 2015. swagen Group. They need huge volumes There are two risks. No. 1 is the 95 grams
Plug-in hybrid vehicles will not be a long- to keep a high cash flow because they are per kilometer CO2 limit with its high penterm solution, either, as sales depend too currently financing all their investments alties [for noncompliance start in 2020].
heavily on government incentives, he says. out of cash flow. Other automakers, such Manufacturers will try to balance. That
The 60-year-old Austrian national discussed as Fiat Chrysler, reduced their incentive means no one will push for high volumes.
these topics and more with Automotive levels, and you see it in the market share That's why the market will suffer a slight
News Europe Correspondent Andrea Malan. now. That is also true for Renault or PSA decline. You actually see it already, if you
European automakers are rushing to Group and for Japanese companies such compare the data with previous forecasts.
get ready for the transition to the 2020 as Toyota and Mazda. Everyone is more The second risk is Brexit.
European CO2 emissions limits. How focused on a healthy business. To me What would be the impact of Brexit on
that's an indication that this increase in
will it impact the market?
Hyundai?
registrations might not happen because
Every carmaker has the same basic task: they can already now reduce the produc- The UK is our second-largest EU market afImprove profitability due to the tremention of high-CO2 vehicles. That would be a ter Germany.
dous cost of electrification. Therefore, and
smarter way to tackle the problem.
Can you put a figure on it?
you already see it in the markets, everyone is trying to reduce incentives. There Looking to 2020, will the market be up We risk a 10 percent loss in the UK, which we
is maybe one exception: That's the Volk- or down compared with 2019?
have to compensate for elsewhere.
H
14
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Automotive News Europe - December 2019
Table of Contents for the Digital Edition of Automotive News Europe - December 2019
Contents
Automotive News Europe - December 2019 - Intro
Automotive News Europe - December 2019 - Cover1
Automotive News Europe - December 2019 - Cover2
Automotive News Europe - December 2019 - 3
Automotive News Europe - December 2019 - Contents
Automotive News Europe - December 2019 - 5
Automotive News Europe - December 2019 - 6
Automotive News Europe - December 2019 - 7
Automotive News Europe - December 2019 - 8
Automotive News Europe - December 2019 - 9
Automotive News Europe - December 2019 - 10
Automotive News Europe - December 2019 - 11
Automotive News Europe - December 2019 - 12
Automotive News Europe - December 2019 - 13
Automotive News Europe - December 2019 - 14
Automotive News Europe - December 2019 - 15
Automotive News Europe - December 2019 - 16
Automotive News Europe - December 2019 - 17
Automotive News Europe - December 2019 - 18
Automotive News Europe - December 2019 - 19
Automotive News Europe - December 2019 - 20
Automotive News Europe - December 2019 - 21
Automotive News Europe - December 2019 - 22
Automotive News Europe - December 2019 - 23
Automotive News Europe - December 2019 - 24
Automotive News Europe - December 2019 - 25
Automotive News Europe - December 2019 - 26
Automotive News Europe - December 2019 - 27
Automotive News Europe - December 2019 - 28
Automotive News Europe - December 2019 - 29
Automotive News Europe - December 2019 - 30
Automotive News Europe - December 2019 - 31
Automotive News Europe - December 2019 - 32
Automotive News Europe - December 2019 - 33
Automotive News Europe - December 2019 - 34
Automotive News Europe - December 2019 - 35
Automotive News Europe - December 2019 - 36
Automotive News Europe - December 2019 - 37
Automotive News Europe - December 2019 - 38
Automotive News Europe - December 2019 - Cover3
Automotive News Europe - December 2019 - Cover4
Automotive News Europe - December 2019 - SCover1
Automotive News Europe - December 2019 - SCover2
Automotive News Europe - December 2019 - S3
Automotive News Europe - December 2019 - S4
Automotive News Europe - December 2019 - S5
Automotive News Europe - December 2019 - S6
Automotive News Europe - December 2019 - S7
Automotive News Europe - December 2019 - S8
Automotive News Europe - December 2019 - S9
Automotive News Europe - December 2019 - S10
Automotive News Europe - December 2019 - S11
Automotive News Europe - December 2019 - S12
Automotive News Europe - December 2019 - S13
Automotive News Europe - December 2019 - S14
Automotive News Europe - December 2019 - S15
Automotive News Europe - December 2019 - S16
Automotive News Europe - December 2019 - S17
Automotive News Europe - December 2019 - S18
Automotive News Europe - December 2019 - S19
Automotive News Europe - December 2019 - S20
Automotive News Europe - December 2019 - S21
Automotive News Europe - December 2019 - S22
Automotive News Europe - December 2019 - S23
Automotive News Europe - December 2019 - S24
Automotive News Europe - December 2019 - S25
Automotive News Europe - December 2019 - S26
Automotive News Europe - December 2019 - S27
Automotive News Europe - December 2019 - S28
Automotive News Europe - December 2019 - S29
Automotive News Europe - December 2019 - S30
Automotive News Europe - December 2019 - S31
Automotive News Europe - December 2019 - S32
Automotive News Europe - December 2019 - S33
Automotive News Europe - December 2019 - S34
Automotive News Europe - December 2019 - S35
Automotive News Europe - December 2019 - S36
Automotive News Europe - December 2019 - S37
Automotive News Europe - December 2019 - S38
Automotive News Europe - December 2019 - S39
Automotive News Europe - December 2019 - S40
Automotive News Europe - December 2019 - S41
Automotive News Europe - December 2019 - S42
Automotive News Europe - December 2019 - SCover3
Automotive News Europe - December 2019 - SCover4
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